What's the difference?
The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.
Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.
It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.
But is it forward-thinking enough to fend off the likes of the Mercedes EQS?
Peter Anderson road tests and reviews the 2016 Mercedes-AMG SL63 with specs, fuel consumption and verdict.
Well. They don't make cars like this anymore, do they? Time was, a big coupe or convertible were de rigeur for the well-heeled banker, with 12 cylinders almost a given and fuel consumption measured in super tankers, or more likely just not talked about at all.
The world has changed but Mercedes’ SL hasn't. That's not strictly true, of course. The SL63 may drop four of the SL65's 12 cylinders, but at just half a litre smaller and still with twin-turbos it generates the enormous thrust a luxo-barge like this needs. The things that made it an icon are indeed still there - lots of tech, a style all its own and a name everyone recognises.
While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.
Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.
This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.
If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
The SL's overall score is somewhat skewed by everyday concerns, and rules are rules - an average punter will find the price of this car somewhat confusing and the devil-may-care attitude to fuel consumption bewildering.
If neither of these things are a problem, then the SL63 makes plenty of - well, not sense, because it's not a particularly clever or considered car - but it fills a niche that not so long ago we all thought would go the way of the dodo.
The fact it sells so few examples is betrayed by some of the cabin amenities and the fact that Mercedes hasn't put much effort into reducing the car's weight to improve its consumption or sharpen up the handling.
The fact it still exists at all is pretty damn cool, though, and for certain people an SL63 purchase is the culmination of a lot of hard work.
If it is your dream car, the SL63 won't disappoint. Everyone who rode with me said it was mightily impressive, but you've got to really want it. When you're not far off buying a Ferrari California T or Aston Martin V12 Vantage S for the money, you'll need a real yearning for the three-pointed star to go this way. And if you do, good luck to you - you've probably worked quite hard to get here.