What's the difference?
A hybrid BMW 3 Series makes sense now that everything is going electric. And the BMW 330e M Sport is the plug-in hybrid version of the 330i petrol variant. What's not to like, then?
Well, that's what we're here for because this review of the BMW 330e M Sport will reveal everything we've discovered about the car and will help you decide if it really does make sense to make it your next car.
We've covered everything from practicality to on-road performance, features and prices. And yes, we've run a fuel test to see just how efficient this plug-in hybrid is to live with in the real world.
The Honda Accord is now in its 11th generation and there was a time when the Accord, and rivals like the Skoda Superb and Toyota Camry were the perfect family cars.
But if you head to a car park, it's obvious they're no longer the choice when it comes to family hauling.
We’re family testing the new Accord, now offered in one highly-specified variant, to see if its new hybrid powertrain and design are worth a look in a world where the SUV is king.
The 330e M Sport is an excellent car, but it could be a much better hybrid.
In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.
There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.
If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.
Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.
Will the new Honda Accord e:HEV RS topple the SUV throne? Unlikely, but it proves sedans can still haul the family around in relative comfort and style.
The new Accord drives stupidly well and offers great ongoing ownership costs, even if it's price tag is a little steep. It's hybrid powertrain also offers fantastic efficiency and that's a big win.
Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.
So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.
And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.
The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.
The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.
The design for the new Accord is powerful with a sexy silhouette that features a rear spoiler, black accents and sporty 18-inch alloy wheels.
The old chunky grille is long gone and at certain angles you almost get a Nissan 200 SX vibe, which is gorgeously retro and a refreshing take for Honda - which has been playing it safe for the last few years.
The interior is simply styled but looks timeless. The dashboard has clean lines and a featured honeycomb mesh that hides the air-vents. It's a feature which might not land with everyone but it adds personality.
The black upholstery looks plush and there are enough soft-touchpoints to make the cabin feel like it deserves a premium tag.
People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.
The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.
There are four cupholders, too. Two in the fold down armrest in the back and another two up front.
There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.
Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.
Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.
SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.
The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.
Access to the cabin is great thanks to wide door apertures but the Accord is a low car to get in and out of with its 134mm ground clearance. Expect a couple of grunts when parked on a hill!
Both rows offer ample legroom but the front enjoys the best of the headroom. A 183cm (6.0ft) friend was lumped with the middle seat and spent the trip dreadfully hunched over and uncomfortable. Save the middle seat for kidlets.
The electric front seats offer decent comfort for a longer trip but it's disappointing that only the driver’s side gets lumbar support.
The rear row enjoys well-padded seats and amenities, like retractable sunblinds, reading lights, two USB-C ports and directional air vents but it took a while for the back to cool down on hot days which my kid made known. Loudly.
Storage consists of a large glove box and middle console (which can accommodate a small handbag), a sunglasses holder, four cupholders, four drink bottle holders and two map pockets. There is also a dedicated phone tray but a few extra cubbies up front would be welcomed.
The boot offers plenty of space with its 570-litre capacity, which is great for the class, and you can also open up storage options with the ski-port door, if need be. The powered boot release is a handy feature.
The touchscreen multimedia system looks nice but is a pain in the butt to use until you set some time aside to get to know it. It’s just not intuitive but the screen is responsive and it's a bonus that you get the built-in sat nav and Google apps.
The new Accord gets wired and wireless Apple CarPlay and Android Auto but it took a few beats to get the wireless CarPlay to work.
The charging options are good throughout the car with four USB-C ports, two 12-volt sockets and a wireless charging pad to choose from.
The BMW 330e M Sport lists for $97,400, which is $4000 more than its 330i petrol twin.
The M Sport part of the name is there because the 330e comes standard with the M Sport pack. And that gives you a tough body kit, M Sport suspension, M Sport seats and aluminium trim, as well as M Sport door sills.
The car we tested and the one you can see in the video and images also comes with the 'M Sport Pro Package'. It costs $2800 and adds a boot-lid spoiler, glossy black grille and tail pipes, and M Sport seat belts, among other goodness.
This car also had the optional 'Visibility Package' fitted. It costs $4800 and adds a sunroof and adaptive LED headlights.
There's no direct rival for the 330e in Australia now. Mercedes Benz used to have a C300e, a plug-in version of its C-Class, but retired it locally some time ago.
The standard features of the 330e M Sport are identical to the 330i M Sport.
So, along with that M Sport pack also coming standard on the 330e is a head-up display, a 12.3-inch digital instrument panel, a 14.9-inch media screen with sat nav, Apple CarPlay and Android Auto, three zone-climate control, wireless phone charging, digital radio and power adjustable front seats.
Is it good value? There's a stack of equipment, tech, beautiful M Sport additions and it all feels superbly high quality. But knowing you can have a 330i for less means you're paying more just for the hybrid system. So, let's talk about that...
The model line-up has been streamlined for the new Accord and there’s only one variant available, the e:HEV RS model.
The new Accord is well-specified but misses out on some luxurious extras most of its rivals sport, like heated and cooled front seats, a heated steering wheel and heated rear outboard seats.
Which might all seem superfluous at first but maybe not when you consider the new Accord's $64,900, before on-road costs, price tag sits just shy of the more expensive Skoda Superb top model, which is $65,590, before on-roads.
The next two rivals are more affordable with the Mazda 6 Atenza priced at $52,590 MSRP and the new Toyota Camry SL at $53,990 MSRP.
The standard equipment list for the new Accord includes leather-appointed upholstery, electric front seats, lumbar support for the driver's side and a panoramic sunroof.
There's also keyless entry and start, adaptive LED headlights, a powered tailgate and a host of high-end technology throughout.
That includes a new 12.3-inch touchscreen multimedia system with satellite navigation and built-in Google apps, wired/wireless Apple CarPlay and Android Auto, the Honda app (with over-the-air updates), a 10.2-inch digital instrument cluster, dual-zone climate control, a wireless charging pad and a 12-speaker Bose sound system.
The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.
Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.
The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.
An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.
I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.
Our test vehicle has an electric continuously variable transmission and features a new self-charging hybrid powertrain that couples two electric motors with a 2.0L, four-cylinder petrol engine that combine to produce 135kW of power and 335Nm of torque.
Only being available in one powertrain may limit its audience but the combo delivers decent performance for a sedan of this size.
The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.
The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.
It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.
During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.
I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.
I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.
I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.
I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.
When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.
That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.
I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.
I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.
Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.
The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.
I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.
Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.
The new hybrid powertrain means lower outputs and the official combined fuel cycle figure is just 4.3L/100km! Which is only beaten by the Toyota Camry's 4.0L/100km.
The on-test figure pops out at 5.1L/100km after doing a some urban stuff but mostly open-road driving. Which is where hybrids tend to be the least efficient, so the fuel usage is excellent.
Based on the official combined (urban/extra-urban) fuel cycle and 48L fuel tank, you should see a theoretical driving range of up to 1116km, which is a little less than the Toyota Camry but still an amazing range for a family car.
That range figure drops to around 940km using our real-world average consumption number.
The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.
Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.
The transition from electric motor to petrol engine is also remarkably smooth.
Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.
Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.
Power delivery for the new Accord is pretty punchy and, in most scenarios it’s responsiveness is great. But occasionally, when you’re getting up to speed, there can be a small lag before things kick in.
The Accord handles like a dream and feels firmly planted on the road in corners. Even in high winds, the car feels stable and sure of itself. Delightful.
The cabin is quiet and engine noise is at a minimum most of the time. Around town, the Accord sounds and behaves like an EV. Only once you hit the open road do you get some road noise but it never intrudes on chatting.
It might also be one of the easiest sedans to park and it's got a lot to do with the top-notch 360-degree view camera system and direct steering.
The 3 Series was awarded the maximum five-star ANCAP rating when it was tested in 2019. The 330e comes standard with AEB, lane keeping assistance, blind-spot warning and rear cross-traffic alert.
There are excellent cameras front and rear and LED headlights, too.
Adaptive cruise control is also standard on the 330e M Sport.
The new Honda Accord hasn’t been assessed by ANCAP yet, but it has eight airbags, which includes a knee airbag for the front passenger, but you miss out on a front centre airbag.
Standard active (crash avoidance) safety tech includes blind-spot monitoring, driver attention alert, rear occupant alert, forward collision warning, tyre pressure monitoring, rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, intelligent seatbelt warning, a head-up display, adaptive cruise control and a 360-degree camera system as well as front and rear parking sensors.
There are two ISOFIX child seat mounts and three top tethers. The rear seat is wide enough to easily accommodate two big booster seats but you might get lucky with three smaller seats.
The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.
BMW offers a five-year/80,000km service package for the 3 Series for $2150.
Service intervals are condition-based, and the car will let you know when it's time for a check-up.
The Accord comes with a five-year/unlimited km warranty, and an eight-year battery warranty, which are now normal terms for the class.
You get a five-year capped priced servicing program and it costs just $199 per service, which is very competitive.
Servicing intervals could get annoying if you put a lot of kays on your car as they're set at every 12-months or 10,000km, whichever occurs first.