BMW 330e vs Chery Tiggo 8

What's the difference?

The 330e M Sport is an excellent car, but it could be a much better hybrid.

In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.

There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.

If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.

Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.

A bargain price, clever hybrid system, and a spacious interior with useful third row is a rare and potent combination which should continue to catapult Chery into a successful future.

Sure, the dull driving dynamics, sometimes befuddling software, and over reliance on touchscreens could and should be addressed, but at this price and with these ownership terms, the Tiggo 8 Super Hybrid is a tough proposition to argue with.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.

So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.

And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.

The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.

The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.

Unlike some of its rivals in this space, the Tiggo 8 has a fairly generic boxy SUV design. It’s not as interesting as many of its rivals, but it also strays away from being controversial.

The derivative grille design and light signatures make it blend into traffic nicely, making it an ideal SUV for someone who intentionally doesn’t want to stand out, at least not in quite the same way as something like the BYD Sealion 6.

There’s also nothing that looks proportionally off about it, and the strong lines and spoiler piece over the rear give it a (very) faint air of toughness.

Inside this plug-in hybrid version gets a significantly different interior compared to the combustion Tiggo 8 that launched in 2024. The design is much more contemporary, dominated by the huge central touchscreen which is much bigger than the one in both the Tiggo 7 and the combustion Tiggo 8, and there’s new switchgear for the indicator stalk and for the steering wheel buttons, too.

Unfortunately, this comes at the cost of the climate shortcut panel which remains in the Tiggo 7. Instead, you’re forced to navigate through new software which has a dedicated climate zone.

Still, it’s a glitzy looking interior with big screens and interesting material choices, particularly at this price. The Tiggo 8 even manages to avoid some of the blatant Mercedes-Benz worship as seen in the smaller Tiggo 7, and the synthetic seat trim is also distinct from the rest of the Chery range. In this plug-in Tiggo 8 it’s a kind of sturdy-feeling neoprene finish which looks a little bit like suede. It’s weird, but I don’t hate it.

People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.

The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.

There are four cupholders, too. Two in the fold down armrest in the back and another two up front.

There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.

Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.

Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.

SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.

The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.

The Tiggo 8’s cabin is enormous and has had various upgrades since the combustion car launched that make it both easier and less easy to use.

For example, the centre console redesign is more contemporary, offering pride of place to the wireless phone charging bay, offering two larger bottle holders off to one side. Some key driver functions appear on the right-hand side, including a drive mode selector dial and a handful of shortcuts for the most basic climate functions, like an auto AC button and front and rear defoggers.

This means the shifter has moved to the column on the right-hand side, with a multifunction stalk for the indicators and wipers on the left instead.

The armrest console box is an overcomplicated split opening design, but offers plenty of room inside. There are two large bottle holders and pockets in each front door, too, and there’s a large pass-through area underneath the bridge-style console which will be great for a handbag or something.

The seating position is quite adjustable, but you sit unusually high in the car, which makes it feel as though you’re peering down on the instruments.

As already mentioned, the full array of climate functions can only be controlled through the touchscreen, with no physical buttons outside of the handful on the centre console. Would it be so hard just to have a temperature and fan speed dial you don’t have to take your eyes off the road?

The software itself is typical of many Chinese cars at the moment. It looks good, but isn’t as functional or easy to use as you’d like. Some core functions are still buried in confusingly labelled sub-menus, particularly things like active safety features. It’s not the worst I’ve used (the Leapmotor C10 springs to mind), but it should be better given the massive screen is such a focal point of the cabin.

At least the Tiggo 8 doesn’t feel cheap in other areas, with generous soft-touch materials throughout the cabin. It might be fake leather and suede, but it does a good enough job of making the cabin feel plush and comfortable for longer journeys.

The second row is impressive. I had leagues of room in all dimensions behind my front seat position at 182cm tall. The generous amount of soft trims continue and the seat bases are comfortable enough, too. Storage comes in the form of seat-back pockets and large bottle holders in each door.

Maybe the most impressive feature is the third row. While I felt squashed into the rear row of the Mitsubishi Outlander, the Tiggo 8 offers just enough space for an adult to travel in some form of comfort. Access isn’t the easiest, but there’s so much space in the second row the the seat can slide forward to allow sufficient room for my legs. My head touches the roof, however.

There’s not much in the way of amenities back there, with a bottle holder and storage tray for third-row occupants, as well as a 12-volt outlet in the boot.

The boot itself seems large enough, although at the time of writing there was no official boot figure. For context, the combustion version offers 479 litres with the third row down, or 117 litres with it up, and this plug-in doesn’t seem significantly different to my eye.

Unfortunately though, the placement of the battery and DC inverter under the boot floor leaves no room for a spare. There’s only an inflator kit.

The Tiggo 8 Super Hybrid is also super affordable. With a price of just $45,990 drive away, it’s a terrible day to be the product planner for Mitsubishi’s upcoming Outlander PHEV facelift which used to be one of the only options in the space.

In fact, it’s bad news for any mid-size SUV, whether they’re combustion powered, hybrid, or previously good value.

For context, the outgoing Outlander PHEV started from $57,290 before on-roads, and even MG’s five-seat-only plug-in hybrid HS costs from $52,990. You can have the BYD Sealion 6 for less, at just $42,990 for a base essential, but it is also just a five-seater.

If it’s just a plug-in hybrid you want and you don’t need seven seats, the smaller Tiggo 7 bests them all, starting from a new low of $39,990 drive-away.

Regardless, the low price and big hybrid battery (we’ll talk more about this later) don’t stop the Tiggo 8 from being packed with standard gear. 

Highlights on the entry-level Urban spec include 19-inch alloy wheels, LED headlights and DRLs, a 10.25-inch digital instrument cluster, a 15.6-inch multimedia touchscreen with wireless Apple CarPlay and Android Auto, a 50W wireless charger, synthetic leather seats, ambient interior lighting, six-way power adjust for the driver’s seat, a 360-degree parking camera, and even an acoustic windscreen.

Not only is this impressive equipment, but the Tiggo 8 is more than just a seven-seat version of the Tiggo 7, with a larger touchscreen and some standard kit like the 360-degree parking camera and wireless charger, which don’t come on the most basic version of its sibling.

The top-spec Ultimate, which costs $49,990 drive-away, adds heated and ventilated front seats, two additional speakers (bringing the total to 12), a head-up display, a panoramic opening sunroof, privacy glass, illuminated scuff plates, and a message function for the front passenger.

It’s hard to see how the Tiggo 8 isn’t good value full stop, and it's a plug-in hybrid!

The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.

Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.

The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.

An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.

I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.

Chery’s Super Hybrid system is a little different from other plug-ins on the market. It pairs a 1.5-litre four-cylinder turbocharged engine (105kW/215Nm) with a ‘dedicated hybrid transmission’ (DHT). This is a transaxle which contains a large electric motor (150kW/310Nm) and uses a set of clutches and gears to blend the power sources.

The end result of this is a drivetrain that feels a bit like a CVT but isn’t the much derided rubber-band-on-a-cone set-up. To Chery’s credit, it almost feels like driving an electric vehicle, such is the relatively smooth power delivery and seamless blending of the power sources depending on speed.

Just don’t expect to tow much more than a tinny as capacity is limited to just 750kg.

The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.

The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.

It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.

During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.

I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.

I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.

I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.

I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.

When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.

That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.

I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.

I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.

Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.

The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.

I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.

Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.

The Tiggo 8 has a headline electric driving range of 95km, although this is rated to the more lenient NEDC cycle. Usually you can expect more like 75km in the real world, but these plug-ins tend to vary greatly from their official figures for better or worse, so stay tuned for a longer test to see what the real-world figure is.

Regardless, it draws this range from a 18.3kWh battery pack, that is capable of charging up on both DC and AC, which is rare for a plug-in. On the faster DC chargers, it is capable of topping up at a maximum rate of 40kW for a claimed 30 to 80 per cent charge in 20 minutes. Combined range, using a full tank of fuel and full charge can have the vehicle travel up to a claimed 1200km.

The overall fuel efficiency is 1.3L/100km, a somewhat useless figure. The actual figure will depend entirely on how you use the car. Have a short commute and charge at least at one end of it? It may as well be zero.

What’s particularly clever though is how Chery has put significant work into the software map of the hybrid transmission to keep it as efficient as possible, even when the battery is drained. 

The vehicles we tested on the launch were all hovering around the mid-5.0L/100km mark, even with the batteries long drained to their reserve level. The brand’s engineering people say the software map is specifically designed to achieve less than 6.0L/100km even when the battery is dead.

Again, not every plug-in hybrid can claim the same.

The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.

Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.

The transition from electric motor to petrol engine is also remarkably smooth.

Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.

Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.

The Tiggo 8 leans into the traits on display in the smaller Tiggo 7. This means a too-high seating position trading driver ergonomics for visibility, a vague steering tune defined far too much by software, and an overly soft ride quality.

There are various trade-offs here, but it’s about the opposite of a driver’s car. The steering lends hardly any feel to what’s going on at the wheels, and the floaty ride conspires with the tall seat base to feel a bit disconcerting when cornering at high speed.

However, the positives include ease of use and relative comfort. The steering is light enough to make the Tiggo 8 pretty manoeuvrable at low speeds, and the soft ride has the Tiggo 8 floating over road imperfections with relative ease.

It’s also quick, with the electric motor providing urgent acceleration, but this is somehow not very engaging or fun regardless. Plus, slamming the accelerator down, particularly in Sport mode, will overwhelm the front tyres.

This car maintains over 20 per cent of its total battery capacity in reserve, in order to have a large buffer to draw from in hybrid mode to facilitate the smooth electric driving, but this also allows more room to store regenerated energy from idle time or braking compared to a plugless hybrid.

It seems to drive as an EV most of the time, although it lacks a true one-pedal driving mode despite having three levels of regenerative braking.

The cabin is impressively quiet, particularly at lower speeds. It’s genuinely hard to tell when the combustion engine is on to assist the electric driving functions, and the standard acoustic glass keeps most of the nasty ambient noise out. However, at speeds above 80km/h, road noise eventually finds its way into the cabin.

There are many rivals that provide an overall better balance of driving dynamics and handling with comfort, but this Tiggo 8 shoots for a more comfort-oriented family buyer who just wants a quiet and fuel-efficient SUV.

There’s plenty of safety kit for the Tiggo 8 with nothing left to options or based on grades.

The key stuff is present, including auto emergency braking (AEB), lane keep assist, blind spot monitoring with rear cross-traffic alert and braking, traffic jam assist, door open warning, a speed limit information system, and driver monitoring.

I bet you want to know if they’re well calibrated? After all, Chery’s Omoda 5 was slammed on its arrival for an infuriating lane assist system and overbearing driver monitoring, two of the most frequently offending systems for interfering with the drive experience.

I am pleased to report though these systems have been toned down significantly. Oddly, I found the driver monitoring system was fussier in the Tiggo 8 than the Tiggo 7, verging on being annoying, but it could have been the different road conditions we were on. The lane system on the whole was pretty tame, and the traffic sign alert was easy enough to tone down to a barely noticeable audible warning.

However, the lane centring software on the adaptive cruise was a bit frustrating, strongly tugging on the wheel if it disagreed with your interpretation of the centre of the lane.

It’s far from one of the worst systems in recent memory, and nice to see Chery take on the feedback and improve the cars with each release.

Plug-in hybrid versions of the Tiggo 8 are yet to be rated by ANCAP, but the combustion car was rated a maximum five-stars to the 2023 standards. The Tiggo 8 is equipped with nine airbags, however it is worth noting there is no child seat mounting system in either of the third-row seats. 

The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.

BMW offers a five-year/80,000km service package for the 3 Series for $2150.

Service intervals are condition-based, and the car will let you know when it's time for a check-up.

The Tiggo 8 Super Hybrid is covered by seven years and unlimited kilometres of warranty, seven years of roadside assist, and seven years of capped-price servicing, following the successful formula of once-underdog Kia.

The servicing price varies year on year according to the capped-price schedule, between $299 and a particularly expensive service at the 90,000km mark which costs $1291.31.

The average yearly cost works out to $453.45 if you keep the car for the full seven-year duration. Not the cheapest we’ve ever seen, but all things considered, it’s pretty good.