BMW 330e vs BYD Sealion 5

What's the difference?

The 330e M Sport is an excellent car, but it could be a much better hybrid.

In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.

There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.

If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.

Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.

While the BYD Sealion 5 lacks the polish of some more established plug-in hybrids, it has a seriously compelling price advantage over some competitors. It makes a base-model Mitsubishi Eclipse Cross PHEV feel positively outdated and it’s $13,800 cheaper.

BYD's lack of ANCAP rating for the Sealion 5 and the uncertainty around it still being a new brand are downsides, even if BYD is quickly moving past the latter. But being the most affordable PHEV available while having this much showroom appeal is bound to work in the Sealion 5’s favour, just don’t expect a dynamic masterpiece once you’re out on the road.

Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.

So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.

And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.

The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.

The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.

The BYD Sealion 5, from the outside, is inoffensive but also uninspiring. That’s likely not such a bad thing for a mid-size SUV – it’s rare you’re hearing someone talk about how beautiful the Mazda CX-5 or Toyota RAV4 is. 

Its quartet of colour palette options comes in on the safe side, too. Aurora White is standard, Atlantis Grey, Harbour Grey and Cosmos Black are cost-options.

Our test car is Atlantis Grey, which is interestingly quite blue. 

The relatively upright shape is a slight departure from the more ‘aquatic’ silhouettes of BYD’s line-up, but the front grille and light layout are decidedly in step with the brand’s oceanic design language. There’s a bit going on, you could say.

The slimline tail-lights are the rear, especially from a three-quarter angle to the side, look attractive and help break up the rear without looking messy.

The Sealion 5’s design is overall net-good, but it’s inside where the mid-sizer feels like you’re getting plenty for your dollar.

The seats, despite the leather fakery, feel like decent material, and the layout uses buttons and physical controls cleverly without feeling outdated.

People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.

The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.

There are four cupholders, too. Two in the fold down armrest in the back and another two up front.

There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.

Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.

Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.

SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.

The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.

To actually interact with the interior is, at times, another story. BYD’s tech interface is generally easy to manage, but could be simpler when it comes to navigating menus for the sake of driver distraction.

While larger text and buttons would be welcome, the multimedia system is easy to use when parked, and the functionality is impressive for the price point.

Winning more points for the Sealion 5, though, are the physical controls – buttons and the traditional gear selector – which make the cockpit much more intuitive while on the move.

Ergonomically, though, the adjustment between the steering wheel and driver’s seat could do with some work, as I found it difficult to find a truly comfortable driving position. This is coming from someone 178cm tall, a very normal height in Australia.

Better adjustability on the steering column would be helpful, as it’s something I’m not sure I’d ever get totally used to.

Visibility and physical space inside the Sealion 5 is impressive, though. The car is 4738mm long, 1869mm wide and 1710mm tall, and the roof and window lines don’t swoop too aggressively towards the rear.

There are low window shoulders even into the rear, so light isn’t at a premium, though under-leg support could be better on the pew.

It’s otherwise un-cramped. The 2712mm wheelbase means decent legroom for second-row folk, plus behind the 60/40 split-fold seats there’s 463 litres of space for luggage. That becomes 1410L with the seats folded.

There’s unfortunately no spare tyre, just a tyre repair kit.

The BYD Sealion 5 Essential kicks off from $33,990 before on-road costs, four big ones less than the Premium ($37,990). We’re focusing on the Essential today, but don’t think that means a shallow list of features.

As you’d expect from BYD if you’ve been paying attention to the Chinese brand in its emergent years, the Sealion 5 comes with more than $34K would normally get you – a 10.1-inch central multimedia touchscreen, an 8.8-inch driver display, synthetic leather upholstery, dual-zone climate, a six-speaker sound system, wireless Android Auto and Apple CarPlay, USB-A and -C ports front and rear, digital radio and keyless entry.

On the outside, LED headlights and tail-lights are the same for both variants.

Both also have 18-inch wheels, not unwelcome for the benefits of on-road comfort.

Consider that the most popular SUV in the country, the Toyota RAV4, costs at least $45,990 without the benefit of a plug-in drivetrain (yet) and comes with, on paper, a more sparse list of features.

The closest PHEV competitors are still more pricey, including the Geely Starray ($37,490) and Chery Tiggo 7 ($39,990), and arguably lack the brand power BYD has come to enjoy.

The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.

Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.

The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.

An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.

I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.

The Sealion 5’s front wheels are driven by a combined maximum of 156kW thanks to a 1.5-litre four-cylinder petrol engine (145kW/300Nm) and a permanent magnet synchronous motor (72kW/122Nm).

BYD claims a 0-100km/h sprint of 7.7 seconds for the Sealion 5 Essential, four tenths faster than the Premium despite only a 61kg difference in kerb weight.

The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.

The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.

It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.

During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.

I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.

I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.

I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.

I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.

When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.

That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.

I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.

I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.

Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.

The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.

I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.

Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.

With a charged 12.9kWh lithium iron phosphate (LFP) battery and a full 52-litre (95 RON minimum) fuel tank, BYD reckons the Sealion 5 Essential can cover 1001km under NEDC testing, which is optimistic. It claims 71km can be done on EV power alone.

Not only due to the lenient nature of NEDC testing (WLTP is more common and usually results in lower ranges), but the reality is that once the battery is flat, the engine is doing a lot more work.

Charging is slow, limited to 3.3kW (AC only), which should take between 4 and 5 hours to charge from the lower end of the gauge for the battery size. Given most PHEV owners will do this overnight at home, that’s certainly not the end of the world.

Claimed consumption figures are 1.2L/100km with more than 25 per cent battery charge, or 4.5L/100km when it dips below that.

Realistically you could do sub-50km trips and use no fuel, or never plug your Sealion 5 in and see fuel consumption soar. In any case, anything close to 1001km in a single run is extremely unlikely.

The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.

Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.

The transition from electric motor to petrol engine is also remarkably smooth.

Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.

Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.

You might expect a car at this price, regardless of its drivetrain, to be underwhelming from behind the wheel.

That, then, makes it even more pleasantly surprising that the BYD Sealion 5 is actually rather competent. Not massively exciting or dynamic, but certainly not a disappointment.

The Sealion 5 is, save for a couple of arguably minor annoyances, quite easy to get used to and drive.

Firstly, when making proper use of its electric power, the drivetrain provides enough shove for its intended use. It’s not overly powerful, but you won’t have trouble overtaking. It’s the same with most of the inputs, the steering is light but not completely numb – again about right for how the Sealion 5 will be driven.

Perhaps its biggest departure from expectations based on other cars from China is its suspension is on the stiffer side of things, but again it’s not unruly or too rugged. In fact, it does provide a better sense of control than many of its compatriots.

Again, the biggest issue with the Sealion 5 day-to-day is its driving position, the steering column adjustment isn’t up to scratch and there’s not really a perfectly comfortable seating position (I’m a very standard 178cm).

On long trips, you might also find the engine gets quite noisy once the battery power is gone as it works hard to pull the mid-size SUV along under acceleration.

Its driver-assist systems are, you might be pleased to hear, on the calmer side of things – BYD is getting better at calibrating its safety features and I didn’t find myself rushing to switch it all off as quickly as usual.

It can still be a bit too persistent in its lane-keeping, but it’s a big improvement on the way things were.

There’s no ANCAP rating for the Sealion 5, but the list of safety kit isn’t lacking on paper.

BYD lists seven airbags ,including full-length side-curtain bags and an important centre airbag, plus there’s a whole suite of tech that’s, as noted, better behaved than past driver-assist systems from BYD.

The Essential only misses out on a surround-view parking camera and front parking sensors, both arguably important safety features for parents, but the rest of the list is the same as the Premium including adaptive cruise control, lane-keep and lane departure assist, traffic sign recognition, blind-spot monitoring, rear cross-traffic alert with rear AEB (as well as front AEB, of course) and tyre pressure monitoring.

The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.

BMW offers a five-year/80,000km service package for the 3 Series for $2150.

Service intervals are condition-based, and the car will let you know when it's time for a check-up.

BYD has a six-year/150,000km warranty, which is probably more than you’d need in terms of distance but is behind many competitor brands’ timelines – seven to 10 years is becoming the norm, even if it’s conditional.

An eight-year/160,000km warranty covers the battery, which is about par for the industry.

Servicing for the first five proper services ranges from between $285 and $930, plus there's a free check-up six months into ownership and a total cost over the span of $2355 – an average of $471 per service.

BYD has just over 100 dealerships in Australia, so finding one for servicing shouldn’t be too challenging.