What's the difference?
Over 44 years BMW has produced more than 15 million examples of the 3 Series. That's roughly one every minute and a half... for over four decades.
And the latest, seventh-generation version of what the famous German maker defines as the "heart and soul" of its brand has landed in Australia.
The new '3' is longer and wider. It's also claimed to be slicker aerodynamically, up to 55 kilos lighter, more fuel efficient, and faster.
And it'll need every advantage it can muster to take a chunk out of its arch rival, the all-conquering Mercedes-Benz C-Class.
I’m just going to cut to the chase here. This Honda Civic hybrid is a good car. A great one, even.
But for some reason, nobody is really buying it. And it’s not just because it’s not an SUV – it has been outsold in its segment this year by the the BMW 1 Series, the Mercedes A-Class, the MG4 EV, and the VW Golf. Premium and non-premium alike, they’ve all got the little Honda licked.
So, what’s going on? A CarsGuide investigation is required. Stick around and we’ll try to figure this out together.
Despite BMW's wholehearted embrace of the SUV its 3 Series is still a critically important model for the brand in Australia. And this new version certainly has the spec and tech to take the fight up to Merc's C-Class. And if you're in the happy position of making that choice, it's now a whole lot harder. For our money the 330i marks the sweet spot with extra performance, safety tech and standard features for only a fraction more than $3k over the 320d entry-point.
Talk about your new-car unsung heroes – I can't believe Honda's not selling more of these. So, if you can get over the price, and you worry it might be too small for you, I encourage you to check the Civic out. The back seat and boot are both bigger than you might expect, and the drive experience leaves most SUVs in the rear view mirror.
At just over 4.7m nose-to-tail the new 3 Series has crept 76mm in overall length but that dimension is still more than 200mm shy of its next-size-up 5 Series sibling.
Changes to the exterior design are more evolutionary than revolutionary. You're never going to mistake this car for anything other than a BMW 3 Series.
But even if the face is familiar, aerodynamic efficiency is outstanding. BMW admits its claimed Cd of 0.23 was achieved with a base model running on 17-inch wheels (not offered here), but even if bigger rims knock a few fractions off that number it's still an amazing result for a conventional four door sedan.
Big contributors are a full width front spoiler, 'air curtains' managing flow around each corner of the nose, almost complete sealing of the largest areas underneath the car, and a functional rear diffuser section.
The signature kidney grille has grown and is delivered as a single piece, with active shutters incorporated to manage cooling air flow through to the engine. Twin adaptive LED headlights (standard on all models) feature a sharp notch on their lower edge, a big clue for new model spotters.
Broad, carefully managed surfaces characterise the bonnet and flanks of the car, with a distinct character line just above door handle height enhancing its confident stance.
The slightly smoked L-shaped LED tail-lights sit proud of the body, and 18-inch alloys are standard on the 320d, stepping up to 19s on the 330i.
The interior has been redesigned with revised controls and new materials, including slick 'aluminium teragon' finish on the console and dash in the M Sport.
As you can see in our interior images, it's been tidied up and simplified considerably, although it will still be instantly recognised by current BMW drivers.
Highlights are a 12.3-inch configurable digital 'Live Cockpit Professional' instrument display (lifted directly from the X5), a new 10.25-inch media touchscreen and a standard (larger) head-up display.
Beauty. Eye. Beholder. All that. But I reckon this Civic looks fantastic. Low-slung and sporty. The perfect antidote to all those bland, beige SUVs currently doing the rounds.
New as part of the most recent refresh is the front-end treatment, a new front bumper, more body-coloured flourishes and new designs for the 18-inch alloys.
I think it looks sleek, premium and purposeful, and not at all boring.
Inside, though, it’s a little less adventurous, though I do adore some of the little design touches, like the perforated metal effect that spans the dash.
The central screen is pretty small by modern standards, and you don't want to push too hard on some of the touch points, like the gloss-black highlights on the doors, which feel flimsy, flexible and pretty cheap.
Now, the screen. Does UX design count in the overall design section? Let's say that it does. I haven’t really experienced less intuitive and user friendly cabin tech lately.
For example, I couldn't figure out (though I must admit I didn't resort to owner's manual) how to get Apple CarPlay to load automatically, if you can.
Instead I had to select my phone, cycle through several screens of approval, and then select my phone again, every single time I got in the car. I had a similar issue using Google maps, which simply wouldn't connect at all for me.
Good tech is easy and intuitive. This wasn't.
A longer wheelbase (+41mm) has helped increase overall cabin space and rear room specifically.
There's plenty of storage provided with a large lidded box between the front seats as well as two large size cupholders in a recessed section in front of the gear shift (which can be closed off with a roll-top style cover).
The glove box is large and there are big bins in the doors with separate holders for full-size bottles.
Rear legroom is generous. At 183cm, sitting behind my own driving position, there was plenty of fresh air between knees and seatback, with lots of foot room to boot.
Headroom was more marginal with a straight back leading to a bonce/roof interface. But there are adjustable rear vents, twin cupholders in a fold-down centre armrest, and big bottle holders in the doors. Multiple USB ports (Type A and Type C) and a 12-volt power outlet are provided front and rear.
The boot space offers up a 480-litre luggage capacity with a 40/20/40 split-folding rear seat increasing cargo flexibility. Local towing capacity is yet to be confirmed, but indicative (European) ratings for both models are 750kg for an unbraked trailer and 1600kg braked.
Standard rubber is run-flat so there's no spare of any description.
The Honda Civic measures 4569mm in length, 1802mm in width and 1415mm in height, and as you've no doubt already noticed, it's not an SUV, rather a liftback-style sedan.
But if you feel like you need an SUV to move a family, I beg to differ. While the middle seat in the second row is too tight for adults (owing largely to the intrusive raised tunnel that runs through the middle of the cabin), the two window seats can absolutely fit adult humans. I'm 175cm, and had absolutely no issue sitting behind my own driving position.
But the biggest surprise is the boot, which opens to reveal a flat and wide storage space that can swallow 409 litres (VDA) of luggage. In real terms, that's more than enough for our pram and the assorted knick-knacks that go with it on a baby day out.
Unfortunately, though, there’s no spare. Instead you’ll find yourself wrestling with a hateful repair kit should you get a puncture, and you don't want to wait for roadside assist.
There's also twin USB ports in the back, as well as air vents, along with twin cupholders in the pulldown divider.
Pricing for the two-model launch line-up starts at just under $67,900 before on-road costs for the 320d, rising to $70,990 for the 330i.
That means it remains head-to-head with comparable Merc C-Class models, and other premium mid-size competitors like the Audi A4, Jaguar XE and Lexus IS.
Given many previous Australia-bound 3 Series models have been built in South Africa it's fair to ask where is the BMW 3 Series built, and the answer this time around is Germany.
And the standard features list is long, including 'Adaptive LED headlights' (with 'High-Beam Assistant'), LED fog lights and tail-lights, electrically adjustable and heated exterior mirrors (with electric fold-in function), rain-sensing wipers, three-zone climate control, electrically-adjustable sports front seats (with memory function for driver and front passenger), wireless smartphone charging, 'Aluminium Tetragon' interior trim finishers, 12.3-inch 'BMW Live Cockpit Professional' digital instrument display, 'Navigation System Professional' with 10.25-inch digital touchscreen display also managing a 10-speaker, 205-watt sound system, including a 20GB hard drive and DAB+ digital radio. Apple CarPlay is included.
Also included are 'BMW TeleServices' taking in 'ConnectedDrive'(free use of vehicle apps via 'BMW Online'), real-time traffic info and 'Concierge Services'. The 'BMW Intelligent Personal Assistant' responds to a "Hey BMW' voice command with a range of hands-free functions like nav, calls and texts. We had mixed success in challenging this friendly PA.
The default M Sport trim includes 18-inch 'M Double-spoke' light alloy wheels, BMW Individual high-gloss 'Shadow Line' black treatment on the window frame and air breather surround, the 'M Aerodynamics package' (aero front and rear bumper trims, and side sills), Alcantara/Sensatec (vinyl) upholstery (black with contrast blue stitching), Anthracite BMW Individual headliner, and an M leather steering wheel (with multifunction buttons).
The no-cost 'Luxury Line' treatment swaps in 'Vernasca' leather seats, ash grey-brown interior wood trim, a sport leather steering wheel, the instrument panel trimmed in Sensatec and standard level sport seats for the driver and front passenger.
Step up to the 330i and you can add 19-inch alloys, 'Vernasca' leather upholstery, 'Comfort Access' (keyless entry to all doors), adaptive suspension, M Sport brakes, 'Driving Assistant Professional' (active cruise control with 'Stop&Go' function, front and rear cross-traffic warning, steering and lane control assist, lane keeping assistant with side collision warning, crossroads warning and 'Evasion Aid'), and 'Parking Assistant Plus' ('Parking Assistant' with 'Active Park Distance Control' rear, 'Reversing Assistant', 'Surround View', 'Panorama View', and '3D View').
In terms of colours, 'Alpine White' and black are no-cost, wihle metallic shades - 'Black Saphire', 'Melbourne Red', 'Glacier Silver', 'Mineral White', 'Mineral Grey', 'Mediterranean Blue', 'Sunset Orange', 'Velmont Bronze' (brown), and 'Portimao Blue' add $2000 (rrp). And the 'BMW Individual' metallic shade of 'Dravit Grey' adds $2350.
Lots and lots of fruit without any change to the price. Clearly BMW is determined to bring the 3 Series back to prominence.
Ah, so we may have hit the first Honda hurdle. Ours is the entry-level e:HEV L, and it’s a cool $49,900, drive-away. The top-spec LX is $55,900, on the road.
To put that into perspective, Toyota's two Corolla sedan hybrid grades are about $36K and $39K, drive-away, at the moment. The admittedly non-hybrid Golf starts at $39,990, on the road.
The German premium brands are still more expensive, but I think that might be at least part of the Honda’s problem. It now occupies a space between mainstream and premium, which might also be something of a no-man’s land.
Still, the entry-level L is decently equipped, with 18-inch alloy wheels wrapped in quality Michelin Pilot Sport rubber, all-LED lighting all around and key-less entry.
Inside, there’s synthetic leather and fabric seats, dual-zone climate, a 9.0-inch central touchscreen with Apple CarPlay and Android Auto, but also with Google built-in that provides mapping and updates and a 12-speaker Bose stereo.
Both Civic variants also arrive with a three-year subscription to 'Honda Connect', which gives you remote access to your car to lock or unlock it, pre-heat or cool the cabin, or set a geofence alert if your teenagers are borrowing it, that sort of stuff.
But… there are no full-leather seats, there's no sunroof, no wireless charging and you have to open the boot yourself.
The lack of all that doesn’t feel overly premium.
The 320d is powered by a 2.0-litre four-cylinder twin-turbo-diesel, featuring common-rail direct-injection and variable inlet timing. It produces 140kW at 4000rpm and 400Nm between 1750-2500rpm.
The turbo's multi-stage design incorporates a small, high-pressure, fixed-vane turbocharger as well as a larger, low-pressure, variable-vane turbo to maximise response, performance and efficiency.
A 2.0-litre single turbo-petrol four-cylinder engine sits under the 330i's bonnet incorporating direct-injection, as well as variable valve and cam timing. Peak outputs are 190kW from 5000-6500rpm and 400Nm between 1550-4400rpm.
Mark the date because this is the first time the BMW 3 Series has been offered in Australia without a manual gearbox option. Both launch models send drive to the rear wheels via an eight-speed automatic (with wheel-mounted shift paddles) only.
The Civic range is an all-hybrid affair, which in this case is what Honda calls its 'two-motor hybrid', which pairs a 2.0-litre petrol engine with two electric motors, one being an electric generator, and the other being the actual propulsion motor which sends power to the wheels. Expect a total 135kW and 315Nm, which is sent to the front wheels via a CVT auto.
Despite each car's performance potential claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is commendably low.
BMW says the 320d delivers excellent diesel fuel economy, consuming a miserly 4.5L/100km, emitting 119g/km of CO2 in the process, with the 330i's fuel consumption figure coming in at 6.4L/100km and 147g/km.
You'll need minimum 95 RON premium unleaded in the 330i, with both petrol and diesel requiring 59 litres to fill the tank to full capacity.
Honda says you can expect 4.2L/100km on the combined (urban/extra-urban) cycle, but we found the fuel use was a still impressive 5.5L or so, admittedly mostly in the city.
The 40-litre tank drinks 91 RON 'standard' fuel, meaning its cheapish to fill up, and — using Honda’s numbers at least — should deliver a 950km driving range.
Yesterday, 91 RON was about $1.80 per litre meaning you can theoretically get from Melbourne to Sydney for around $75.
First, the performance figures. BMW claims the 320d will accelerate from 0-100km/h in 6.8sec, which is agreeably quick, while the 330i knocks that down to 5.8sec, which is properly fast.
Both engines deliver the same 400Nm of maximum torque at low rpm; 1750-2500rpm for the 320d, and a broader 1550-4400rpm spread for the 330i. Mid-range acceleration is strong and satisfyingly linear in each, the 330i that bit more urgent at the top end.
The eight-speed auto is velvety smooth, with the wheel-mounted shift paddles on hand for rapid 'manual' changes. Engine noise is muted at low revs but nice and rorty under pressure.
A stated aim in the development of this 3 Series was "dynamic engagement", and the standard strut front, multi-link rear suspension has been tuned to reinforce the driving part of the brand's long-standing 'ultimate driving machine' promise.
The standard suspension includes tricky two-stage dampers front and rear, but with all cars at the local launch fitted with the optional active damper system we'll have to wait to report on its quality (or otherwise).
This car's centre-of-gravity is 10mm lower than the model it replaces, which may not sound like much, but in engineering terms, absolutely is. In concert with a perfect 50:50 front-to-rear weight distribution, and wider tracks front and rear, it helps deliver an overall planted feel and predictable cornering balance.
The electro-mechanically assisted steering is accurate and linear with good road feel, which is not always the case in recent Beamers.
The launch fleet was also rolling on 19-inch rims (standard on 330i, optional on 320d) shod with Bridgestone Turanza run-flat rubber (225/40f - 255/35r) and despite that type of tyre's reputation for harsh characteristics and a moderate level of road noise, ride comfort on the typically coarse rural roads we covered in the Victorian high country was impressive.
Braking on both models is by ventilated disc front and rear, and even in spirited cornering maintained their power and efficiency. The M Sport brake package fitted to the 330i dials things up with four-piston alloy calipers (sourced from Brembo) up front.
The standard sports steering wheel is fat and grippy, the sports front seats combine firm location with long-distance comfort and overall noise levels are low. Overall, this is a super-impressive touring car.
First things first – I really, really like the way this Honda drives. There's a finesse, a confidence, in the drive experience that's sometimes missing from the new brands when they first arrive in Australia.
In short, it feels like it was engineered by people who really know what they're doing. That's the easiest way to describe it.
If you're used to driving older-fashioned hybrid systems you might be used to a bit of shuddering harshness when the engine kicks in, but that's simply not the case here.
Instead, the transition is seamless, with the Honda Civic making the choice for you and largely leaving you out of the process entirely.
Where the powertrain does let itself be more known is under heavier acceleration, with engine thrum seriously invading the cabin, without much in the way of flat-footed performance to accompany it.
But the magic of the Civic drive experience is in its balance. It's not a performance car, but there's real driver engagement to be found in the way it rides and handles. Equally, though, it's never uncomfortable, striking the balance between road-holding confidence and comfort really well.
Happy in the city, happy on a twisting road - this is not one of those smaller cars that leaves the drive experience as a secondary factor. It feels like it really has the driver at heart.
The new 3's active safety package is exactly where it needs to be, with all the 'cost-of-entry' items like ASC, DSC, ABS, 'Braking Assist', and traction control included. But additional tech includes everything from all-speed AEB, 'Lane Departure Warning', 'Lane Change Warning', head-up display and 'Front Collision Warning' (with brake intervention), to 'Cornering Brake Control', 'Rear Cross-Traffic Warning', 'Rear Collision Prevention', 'Speed Limit Information', 'Parking Assist' (with 'Reversing Assistant') and 'Dynamic Braking Lights'.
Step up to the 330i and you can add 'Steering and Lane Control Assist', 'Emergency Stop Assistant', 'Auto Speed Limit Assist', 'Lane Keeping Assist', 'Front Cross-Traffic Warning', 'Evasion Aid', 'Crossroads Warning' (with 'City Braking' function), 'Wrong Way Warning', as well as 'Parking Assistant Plus' (with 'Surround View Camera' and 'Remote 3D View').
On the passive side, the airbag count runs to eight (front and side airbags for driver and front passenger, and head airbags for all four outer seats). 'Intelligent Emergency Call' is also included.
There three top tether anchors for child seats/baby restraints across the back seat, with ISOFIX anchors on the two outer positions.
This seventh-generation 3 Series is yet to be assessed by ANCAP or EuroNCAP, but it's a safe bet it will pick up a maximum five-star safety rating.
The big safety news surrounding the Civic is that its eight airbags are joined by 'Honda Sensing', which packages up every safety system you can possibly imagine — forward collision warning, lane keeping, adaptive cruise, AEB – and delivers them as standard across the range.
But the bigger news is that, refreshingly, none of it is overly intrusive. Even the speed limit warning, which – as in most cars – always gets the speed wrong, just flashes gently on the driver display, rather than binging and bonging through the cabin.
The Civic Hybrid scored a full five-star ANCAP safety rating, with the score based on crash testing in Europe through Euro NCAP.
BMW offers a three year/unlimited km warranty, which is drifting off the pace now with the majority of mainstream brands stepping up to five-year cover, with some at seven.
On the upside, bodywork is covered for 12 years, the paint for three, and 24-hour roadside assistance is complimentary for three years.
Servicing is condition based, so the car tells you when maintenance is required, and BMW offers a range of service packages in 'Basic' and 'Plus' grades up to 10 years/200,000km.
The Honda is covered by a five-year/unlimited-kilometre warranty, and servicing is every 12 months or 10,000km.
There is a capped-price servicing program, called 'Low Price Servicing', which means your first five services are $199, but don't cover things like brake pads and tyres.