BMW 3 Series vs Jaguar I-Pace

What's the difference?

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

What sets the most iconic Jaguars apart?

Here’s a theory. Consider history’s greatest: the 1948 XK, its 1961 E-Type replacement and the first XJ of 1968. We’re talking about a grand tourer, sports car and luxury sedan respectively that broke ground in each of their segments.

Despite being a sales disappointment, let’s add the 2018 I-Pace to this elite group.

Like the others, it was a pioneer, this time in the luxury electric vehicle (EV) SUV field, beating most competitors and seemingly influencing newer ones ever since, from the excellent Kia EV6 to the coming Mercedes-Benz EQE SUV.

Now, five years and a comprehensive update later, we revisit the 2023 I-Pace to see if it’s still a standout.