BMW 218i vs Jaguar XJ

What's the difference?

VS
BMW 218i
BMW 218i

$53,990 - $71,800

2025 price

Jaguar XJ
Jaguar XJ

2017 price

Summary

2025 BMW 218i
2017 Jaguar XJ
Safety Rating

Engine Type
Turbo 4, 2.0L

Supercharged V8, 5.0L
Fuel Type
Premium Unleaded Petrol

Premium Unleaded Petrol
Fuel Efficiency
7.6L/100km (combined)

11.6L/100km (combined)
Seating
5

5
Dislikes
  • Expensive
  • Firm ride on larger wheels
  • No spare wheel

  • Options pricing
  • InControl software a bit ordinary
  • Too much in-cabin chrome
2025 BMW 218i Summary

Sometimes a name change can make all the difference.

Google used to be called “Back Rub”. The Spice Girls started off as “Touch”. And – particularly in Germany – some premium sedans became known as “coupes”, as they struggled to stay popular against SUVs.

Case in point: what is essentially a 1 Series hatchback with a boot has been more glamorously badged the “2 Series Gran Coupe” since 2020.

Still following the sedan script with four doors, it’s BMW’s tilt at Mercedes’ booted A-Class hatch, the rakish CLA, unveiled early last decade as the Concept Style Coupe and now in its third series-production iteration – though since 2019 a more conservatively styled A-Class Sedan has also existed, that goes up against Audi’s A3 Sedan.

But we digress. Now there’s a “new” 2 Gran Coupe, coded F74, though it’s really a heavy facelift of the superseded F44. Oh, and the ‘i’ no longer exists in the badge, so (M-enhanced models aside) it’s just numbers from here on in. 218. 220. M235.

Regardless of names, does it live up to the BMW promise?

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2017 Jaguar XJ Summary

As a child, my parents - who aren't car people - would see a Jaguar and point. It didn't matter if it was an XJ, Daimler Double Six or a Mark II, there was a great deal of mystique around these bastions of Britishness. It also didn't matter that these weren't necessarily good cars. The Seventies and Eighties saw the brand slide into a funk while being passed between owners like hot potatoes.

Somehow, the brand survived its brush with Ford's useless Premier Automotive Group strategy which only came good towards the end as Jaguar's management woke up and put in place a change in direction that produced the Ian Callum-designed XF. Riding high on that design, Jaguar then promptly introduced the very pretty Jaguar XJ.

It has been on sale for ages, but with the addition of a few bits and bobs to stay competitive, it's as compelling as ever. Most importantly, the performance-focused R has kept its unique supercharged V8.

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Deep dive comparison

2025 BMW 218i 2017 Jaguar XJ

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