What's the difference?
Sometimes a name change can make all the difference.
Google used to be called “Back Rub”. The Spice Girls started off as “Touch”. And – particularly in Germany – some premium sedans became known as “coupes”, as they struggled to stay popular against SUVs.
Case in point: what is essentially a 1 Series hatchback with a boot has been more glamorously badged the “2 Series Gran Coupe” since 2020.
Still following the sedan script with four doors, it’s BMW’s tilt at Mercedes’ booted A-Class hatch, the rakish CLA, unveiled early last decade as the Concept Style Coupe and now in its third series-production iteration – though since 2019 a more conservatively styled A-Class Sedan has also existed, that goes up against Audi’s A3 Sedan.
But we digress. Now there’s a “new” 2 Gran Coupe, coded F74, though it’s really a heavy facelift of the superseded F44. Oh, and the ‘i’ no longer exists in the badge, so (M-enhanced models aside) it’s just numbers from here on in. 218. 220. M235.
Regardless of names, does it live up to the BMW promise?
The Cannon XSR is GWM’s new top-shelf ute variant.
This dual-cab 4WD ute is intended as an off-road-focussed vehicle and has visual and mechanical upgrades over the rest of the Cannon stable, including part-time 4WD (not the full-time 4WD on GWM’s lower-spec Cannons), a front differential lock (in addition to the existing rear diff lock), raised air intake (aka a snorkel) and Cooper Discoverer AT3 all-terrain tyres.
It’s priced from $52,990 drive-away, so costs about $7500 more than you’d pay for the standard Cannon X on which this special edition ute is based. But it still undercuts similarly-equipped top-spec Ford Ranger and Toyota HiLux utes by about $20,000.
So, with twin lockers, a snorkel, underbody protection and all-terrain tyres, is the GWM XSR worth the extra cash?
Read on.
The badge might say one thing, but the 2 Series Gran Coupe sticks to the time-honoured template of being a compact yet comparatively practical three-box, four-door sedan, complete with a big boot.
More importantly, it drives and behaves like a BMW – which means sufficient-to-strident performance depending on grade, athletic dynamics and pleasing refinement on one hand, as well as a stiff price and a hard ride on the other.
A true BMW in name and nature, then..
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
In a very competitive ute market, the GWM Cannon XSR represents plenty of bang for your buck, but it’s just not as refined as you’d hope.
It should be better at this price-point, especially when it’ll be unfavourably cross-shopped with lower-spec variants in the Ford Ranger, Isuzu D-Max and Toyota HiLux line-ups.
It’s a nice enough vehicle on-road, and the XSR is an effective 4WD on the dirt without ever being truly exceptional – but that’s fine for those who want to save big bucks and still drive away in a well-equipped twin-locked off-road vehicle.