What's the difference?
You know when you're walking along the footpath and you come to a soft spongey bit that the council have put in around a tree and your mind goes: "Whoah, the ground is bouncy but it looks just like bitumen?!"
Well that's the kind of response you'll get from people when they think they're looking at a regular BMW 7 Series, only to have their world go a bit bouncy when they see the Alpina B7 badge on the back of this car as you're overtaking them at Warp Factor 9000.
And you will be overtaking them like a blur because, thanks to the elves at German tuning house Alpina, the B7 is hugely fast for a five-seat, 5.3m-long, 2.2 tonne limo. But then the B7 is fast for any type of car of any dimensions, because with its 330km/h top speed this beast will outrun a McLaren 570GT. Yes, seriously.
Based on the BMW 750Li long wheelbase, the B7 begins life rolling down the same production line as a regular 7 Series. Alpina then goes on to make so many changes to the engine and chassis that the German government requires the BMW VIN to be replaced with a new one.
Ready to find out more? Well there's so much to see here that things may go a bit weird and bouncy again. Be prepared.
Zeekr is making waves in Australia at the moment but it's not because of the car you see before you.
Nope, it’s the 7X mid-size SUV that’s captured a heap of attention and a whole lot of sales. In fact, of the 1832 sales the brand has managed over the first three months of 2026, just 54 were for the X.
But that was the old X and this is the new one. With more power, more performance, faster charging and a whole heap of pretty special equipment, especially for the small SUV segment.
So, is that enough to finally put the X on the map?
The BMW Alpina B7 is a special car destined (like all Alpinas) to be a collector's item, due to its rarity and exclusivity. I asked Alpina just how many current model B7s there are in Australia and the answer was "less than five", which is just as mysterious as most people find the car in general.
The B7 is fast – too fast to enjoy legally on Australian roads – but it is also supremely comfortable and well appointed. For Alpina fans lucky enough to be driven in on,e this would make for a truly rare and niche way to be chauffeured.
It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
This is a good place to start because the B7 looks just like the 750Li it's based on, until you see the first tell-tale signs that it's not one.
There's the front wing with Alpina lettering and the boot-top spoiler, the graphics, which run the length of the car, and the 20-spoke wheels with Alpina badging.
This is late '70s, early '80s styling at its best (and possibly worst), but these special cars can pull off the irony-free look because this is how Alpina BMWs have rolled since 1975, when the E21 320-based Alpina A1/3 was launched.
BMW badges have been left on the bonnet and boot, but there's Alpina B7 BiTurbo lettering in place of the 7 Series identifier.
Most people walked by it in the street thinking it was just a big BMW, others scratched their heads wondering what I'd done to my big German limo and a handful almost dropped to their knees in praise and wonderment at spotting a rare beast like this in the wild.
These people all had their own Alpina stories – one was the third generation of an Alpina-owning family. You become a member a small and passionate club when you buy into this rarefied brand.
The standard B7's cabin is close to identical to the luxurious interior of the 750Li, save for Alpina-embossed stitching in the headrests of the soft, leather seats, the virtual instrument cluster and the Alpina plaque on the centre console denoting the build number.
The B7 is long, low and wide at just under 5.3m end to end, 1.5m tall and 1.9m across. A 3.2m wheelbase means cabin room is more than just spacious.
The B7 rolls off the Dingolfing production line in Germany and is then handed over to Alpina's facility in Buckle, where significant changes take place. Read on to find out how the B7 is different from a regular 750Li.
The visual changes aren’t massive. This AWD version welcomes a couple of new exterior colours, including the 'Matt Khaki Green' of our test car. It also gets the two-tone black roof and there are new 20-inch alloy designs.
Elsewhere, it's the futuristic-style of design we’re used to which differentiates the X from its Volvo EX30 twin under the skin.
Inside, this is a seriously well-equipped and polished-feeling small SUV, and — unlike some of the newcomer brands to Australia — it all feels very high quality and well put together. And that includes the material choices.
I don’t even hate the fact that most of the functions are controlled via this screen, thanks to the little shortcuts glued to the home screen. I do, however, hate the fact that there’s no easy way to change the wing mirrors or shortcuts for toning down some of the safety stuff.
That aside, though, it’s a nice and high-quality feeling space.
The B7 is a five-seater limousine although with the fold-down rear centre armrest which houses the media control panel the back is really set up to carry two.
That 3.2m wheelbase means cabin space is enormous. At 191cm tall I can sit behind my driving position with about 30cm between my knees and the seatback. Those rear doors open wide and the entrance is huge, making entry and exit almost as easy as just walking through a doorway. The air suspension also rises and lowers the B7's ride height for better access.
Storage is excellent, with two cupholders and door pockets for rear passengers, along with the area inside the centre armrest.
Up front, the driver and co-pilot have a deep centre console storage bin with split-opening lid, two cupholders and door pockets.
Luggage space is good, with a 515-litre boot.
You know you're in a small vehicle when you can't fit two large (not those crazy American-style jumbo cups, just normal coffee-shop takeaway) coffees in the cupholders, but so it is with the Zeekr X.
The small SUV's 4432mm length, 1836mm in width and 1566mm height doesn't leave much room to spread out up front. There's ample room for driver and passenger, of course, but we are talking about a small vehicle here.
Clever storage helps to mitigate that, though, especially the super-deep storage space in the centre console and the very clever fridge that separates the driver and passenger seats.
Weirdly, though, the space doesn’t feel overly tight in the back seat. We had a massive baby seat in there, and that fit without issue. And full size humans can genuinely get pretty comfortable. I'm 175cm, and I had enough knee and headroom.
In the boot, there’s 404 litres of volume with the rear seats upright and 1247 litres with them folded flat. And it’s worth pointing out this isn’t intended to be a family car, but there’s certainly enough space for the shopping... and a pram.
The B7 lists for $389,955, while a 750li is about $319,000. At this level, $70K seems like a downright reasonable premium to pay for a faster, more powerful, better handling and comfier version of the 750Li.
In this case you're paying more but getting more, although standard features are close to identical. There's adaptive LED headlights, head-up display, night vision with pedestrian detection, a 10.25-inch touch screen up front and two screens in the second row for TV and other media functions.
There's a reversing camera, sat nav, harman/kardon surround stereo and Apple CarPlay. There's leather upholstery, seat massagers in the front and rear, four-zone climate control, heated and ventilated front and rear seats, front and rear parking sensors, auto tailgate, sunblinds for the rear and rear-side windows and proximity key.
The safety features are listed in the section below, and that list is also impressive.
Rivals to the B7 include the Mercedes-AMG S63, which lists for $375,000, the $331,700 Audi S8 and even the Bentley Flying Spur, which almost matches its price at $389,500.
This is a small SUV with a LOT of stuff. There are two trims in the Zeekr X range – the entry-level rear-drive model is $48,900, drive-away, while the all-wheel drive version we've tested is $57,900 on the road.
The obvious comparison is to the Volvo EX30, which shares its platform with the Zeekr X through both brands' Chinese parent company Geely.
As of right now, the cheapest single-motor Volvo is $56,051, drive-away in NSW, or $49,990 plus on-roads, making the Zeekr version much, much cheaper.
Anyway, outside there are 19- or 20-inch alloys, though our test car is fitted with the optional 20-inch black alloys, paired with a black-with-red-highlights interior treatment, which adds $2000 to the price.
Ours is also fitted with the electric front doors which open or close at the push of a button, and back doors that unlatch, but don’t fully open, the same way, which adds another $2000.
Both trims also get heated and cooled front seats, and heating in the rear window seats, but this AWD version also adds a massage function for front seat riders.
There’s also wireless charging, a 13-speaker Yamaha sound system and — very cool, literally — is the little drinks fridge between the front seats in the AWD variant.
Tech is handled by a 14.6-inch touchscreen with Apple CarPlay and Android Auto and there’s a head-up display for the driver.
Alpina takes the 4.4-litre twin turbo V8 from the BMW 750Li and rebuilds the engine by hand. Alpina fits its own turbochargers, air-intake set -up, high-capacity cooling system and Akrapovic quad exhaust. Output is 447kW and 800Nm – an increase of a whopping 117kW and 150Nm over the 750Li's grunt.
It's interesting to note that the V12-powered 760Li has a smidge more power, at 448kW, and the same torque output as the B7.
How fast is the B7? Supercar fast – the B7 has a top speed of 330km/h, which will see it outrun a McLaren 570 and almost keep up with a Ferrari F12. That's quite incredible for a 2.3-tonne limousine with three TVs on board. A 0-100km/h time of 4.2 seconds is also hugely impressive.
In comparison, a 750Li has a 0-100km/h time of a not-too-shabby 4.7 seconds, but the car is electronically limited to 250km/h.
An eight-speed automatic transmission shifts gears smoothly, although a little slowly in Normal mode, while Sport and Sport+ add urgency and harder shifts.
Finally, the B7 is all-wheel drive, and those rear wheels are designed to steer slightly for better cornering performance.
The big news here is a more powerful rear motor – meaning you get more grunt whether you opt for the rear-wheel drive or this all-wheel drive.
In rear-drive form, that boosts your outputs from 200kW to 250kW, dropping the sprint to 100km/h to 5.6 seconds. In AWD guise, your new outputs are 365kW (up from 315kW) and 573Nm, and your sprint to 100km/h falls to 3.7 seconds.
The B7 is probably not the car to own if you're concerned about either fuel prices or emissions, but then the twin-turbo V8 may not be as thirsty as you'd think, with Alpina stating that, after a combination of urban and open-road driving, you should only use 9.6L/100km.
My time in the B7 saw me double that usage but this could have had something to do with me turning off the stop-start system and driving in Sport mode constantly.
This is where it starts to get weird. The rear-drive Zeekr X is fitted with a 61kWh LFP battery, which can accept up to 230kW DC fast charging, taking you from 10 to 80 per cent charged in just 18 minutes. Total claimed range is 405km.
The flagship AWD, though, charges at a slower rate. It gets a 66kWh NMN battery and can only be charged at 150kW, meaning the same charge takes 30 minutes. Zeekr is promising a 415km driving range between charges.
Who on Earth thinks a BMW 750Li isn't fast enough or comfortable enough, even with all its horsepower, luxurious cabin and technology? Alpina, that's who.
Redevelopment of the 4.4-litre V8 with new turbochargers, a high-capacity cooling system, different air suspension set-up and an exhaust system made by Akrapovic have made this already exceptional car better. Better to drive and better to be driven in.
The ride, even on those 21-inch wheels and low-profile Michelin Pilot Super Sport tyres (255/35 ZR21 on the front and 295/30 ZR 21 on the rear) is incredibly comfortable. I drove it and also had a chance to recline in the back and be chauffeured (by our photographer) and the ride was so composed and refined it was hard to believe I was travelling along some truly awful urban roads with their cracked and pot-holed surfaces.
And it's quiet, too. Which will suit those in the back being transported swiftly from the airport to their next meeting, but if you're after a loud and angry exhaust note then you won't find it in the B7. Sure, from the outside at full throttle the B7 has a menacing growl, but this isn't a BMW M car that will bark and snarl.
See, while BMW's M division makes brutal, loud, high-performance versions of their regular cars, Alpina makes comfortable, stealthy, high-performance ones.
All-wheel drive provides fantastic traction and ensures that grunt doesn't just tear the tyres off those rims when you sneeze on the throttle.
And while the air-suspension is soft and comfortable, adaptive dampers adjust for when the road goes twisty, providing impressive handling for a heavy and long car.
Really, though, the B7 is built for long, endless stretches of roads, and the acceleration beyond 100km/h is almost as startling as that from 0-100km/h, as it wants to push straight past 200km/h towards that 330km/h top speed.
Which, unless you know a good lawyer or happen to be one, will send you straight to jail. Yes, the B7 is probably too much car for Australian roads. Only on a German autobahn would a B7 be fully at home.
I felt like I was given a Melbourne Cup-winning racehorse for a week but could only ride it in my suburban backyard.
Short answer? Pretty good, with some caveats.
I'm partial to a firmer ride. I find some Chinese car companies can feel like they get their suspension bits from Captain Snooze, such is the soft, pillowy ride served up. And to be honest, it makes me a little seasick at times.
The Zeekr is not like that. It has firmness dialled into the ride equation and can feel harsh at times, but also improves the drive experience, delivering connection and engagement at the cost of some sharpness on the wrong road.
It's also faster than the model it replaces, but it's also one of those cars in which the real-life feeling doesn't quite match the on-paper promise.
This thing serves up supercar speed, but it doesn't feel like it from behind the wheel. Instead, the acceleration - especially from a rolling start - feels potent, but not biblical.
From a standing start it pauses for a moment, almost like an internal-combustion vehicle might, before delivering a quick (but not stratospheric) flow of power. None of that is a bad thing, by the way. Who wants their small SUV to accelerate like a supercar?
It's otherwise an entirely pleasant drive. The cabin is serene and quiet and it's a small car that doesn't feel like one. There's nothing light or tinny about the drive experience, instead there's a heft and quality.
The Alpina B7 comes with all of the BMW 750Li's safety equipment – this includes AEB, lane-keeping assistance and lane-departure warning, blind-spot warning, active cruise control, night vision with object recognition, auto parking and surround view camera.
Along with the suite of airbags, there's traction and stability control and ABS, as you'd expect.
The 750Li and B7 have not been given an ANCAP score.
The Zeekr X wears a maximum five-star ANCAP safety rating, earned in 2024, which means the long list of required active safety stuff is present and accounted for, all wrapped up in what Zeekr calls its 'Intelligent Driving Assist System'.
There are five cameras, five radars and 12 sensors, which is a crazy number for a car this small.
And this is also not a car in which I was desperately trying to figure out how to deactivate any of the active safety systems – save the overzealous over-speed warning – which is a win these days, too.
There are also seven airbags, including a centre front airbag.
The Zeekr X is fitted with ISOFIX anchors on the rear outboard seats and top tether anchorages for all rear seating positions.
The B7 is covered by BMW's three-year, unlimited-kilometre warranty. Servicing is recommended every 12 months or 15,000km. The B7 is covered by BMW special vehicles servicing plan, which means services are cost-free for the first three years of the car's life.
Zeekr's coverage is an underwhelming five-year, unlimited-kilometres, while the drive battery is covered for eight-years or 160,000km. There’s five years' of roadside assistance thrown in, too.
Service intervals are 20,000km or 12 months, with five years' of ownership setting you back a hefty $3072; an average of $614 per workshop visit.
There are currently 16 Zeekr dealers in Australia - two of which are 'pop-up' sites rather than full retail centres.
Multiple locations in Melbourne, Sydney and Brisbane with the ACT, Adelaide and Perth also covered. Others include Geelong and the Sunshine Coast but so far you're out of luck in Tassie or the NT.