BMW Alpina B4 vs BMW 740i

What's the difference?

If you're looking for a sleek, two-door coupe with a sparkling chassis, rear-wheel drive and a charismatic turbo straight-six, BMW has you covered with about eight choices. That should be that, then. But wait. There's more. 

Since 1965, Alpina - the name of a resurrected a typewriter company - has collaborated closely with BMW to produce distinct, high performance Alpina-badged cars. It actually started with a Weber dual-carburettor unofficial conversion for the BMW 1500 in 1962 and over the years built into a racing operation winning championships and races like the Spa 24 Hours.

Alpina returned to Australian shores in 2017 after a long hiatus with a new range including the BMW 4 Series based B4. Not long after, BMW updated the 4 in what it calls LCI (Lifecycle Impulse), so Alpina followed suit with a price drop, new gear and called it the B4 S.

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?