What's the difference?
If you're looking for a sleek, two-door coupe with a sparkling chassis, rear-wheel drive and a charismatic turbo straight-six, BMW has you covered with about eight choices. That should be that, then. But wait. There's more.
Since 1965, Alpina - the name of a resurrected a typewriter company - has collaborated closely with BMW to produce distinct, high performance Alpina-badged cars. It actually started with a Weber dual-carburettor unofficial conversion for the BMW 1500 in 1962 and over the years built into a racing operation winning championships and races like the Spa 24 Hours.
Alpina returned to Australian shores in 2017 after a long hiatus with a new range including the BMW 4 Series based B4. Not long after, BMW updated the 4 in what it calls LCI (Lifecycle Impulse), so Alpina followed suit with a price drop, new gear and called it the B4 S.
The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.
Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.
It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.
But is it forward-thinking enough to fend off the likes of the Mercedes EQS?
You could almost call the B4 S the anti-M4. It's still fast and practical but from a completely different perspective. It's much more a grand tourer than the M4 and even with the Akrapovic exhaust (usually a byword for joyous, anti-social racket), subtle.
For some, the price won't matter because the Alpina delivers what they want - M4-like straight line performance without the histrionics or the uncompromising chassis. And there's also a bit of that perverse exclusivity of the styling that you won't get anywhere else.
While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.
Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.
This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.
If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
Alpina has always had a particular aesthetic that could uncharitably be termed as mid-'80s West German - all set square angles and body graphics. Think David Hasselhoff's Berlin Wall look. The company has never really deviated from adding squared-off body bits to the various BMWs it has rebadged under its long-running agreement.
For the B4S, Alpina adds the signature billion-spoke alloy wheels (only a slight exaggeration), a new front splitter complete with Alpina lettering, a weirdly proportioned boot lid lip spoiler and - not even joking - pinstripes. Like I said, mid-'80s West German. You can still recognise the sleek 4 Series Coupe but perhaps the worst of it is the super-sized, wonky-looking ALPINA B4S on the boot.
Inside is rather more restrained apart from the ill-fitting Alpina plaque under the climate control. Again, it's all 4 Series in here, with the lovely Merino leather liberally applied across the cabin. Less lovely is the wood on the door pulls and console but the door cards have an oddly appealing woven leather which looks and feels good.
Sadly the standard 4 Series steering wheel is along for the ride. There's nothing wrong with it - although the Alpina logo does look out of place - but if I were a product planner, I'd beg for the lovelier M wheel.
BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.
From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.
Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.
It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.
The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.
From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.
BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.
In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.
If you're in the front, you're in luck - it's a comfortable place to be, with plenty of leg and headroom. Down back isn't terrible despite the coupe roofline. The two seats are nicely shaped for maximum comfort and separated by an odd plastic tray. The fold-down armrest has two cupholders.
Front seat passengers score a pair of cupholders (bring the total to four for the car) and the long doors will hold a bottle each.
The boot swallows a reasonable 445 litres, which isn't at all bad.
If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.
While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.
The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.
The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel.
Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.
Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.
Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar.
The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.
There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.
The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.
The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.
Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.
If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.
The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.
Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.
If you thought BMW don't mess about when pricing up its cars, you best strap yourself in. The 440i-based B4S starts at a solid $149,900. That's $48,000 more than the 440i and significantly more than an M4 Pure. But there's plenty of gear on offer and some genuine, bespoke Alpina additions.
Standard are 20-inch signature Alpina alloys, 16-speaker harmon kardon-branded stereo with DAB, super-soft Merino leather everywhere, dual-zone climate control, around-view cameras, reversing camera, sat nav, keyless entry and start, front and rear parking sensors, active cruise control, heated and electric front seats, head-up display, auto headlights and active LED headlights, LED taillights and electric sunroof.
The stereo and sat nav are run by BMW's iDrive. It's a cracker of a system and almost gets away without Apple CarPlay and Android Auto. The absence of such simple pleasures at this price point is a bit lame, but here we are.
Given we’re in the realm of models where the price difference between two variants could pay for an entire new city car, what value means shifts a little bit.
The BMW 7 Series comes in two variants for the seventh generation, starting at $268,900 for the petrol-powered 740i, and $297,900 for the electric i7.
Previously, it was possible to get into the BMW 740i for $198,900 after BMW lowered the price of the sixth generation car.
However, the new 7 Series is larger and has more packed into it, with both variants highly specified and mostly differing in price due to their drivetrains and some more minor creature comforts.
The 740i starts with an already impressive list of standard features, with 20-inch M alloy wheels, remote start, a tyre pressure monitor, rear-wheel steering, 'crystal' headlights and an illuminated grille surround, a panoramic glass roof, heated seats and a massage seat for the driver with Merino leather, a 20-speaker Bowers & Wilkins sound system, as well the option to select the M Sport or M Sport Pro pack at no extra cost.
The more expensive i7 xDrive60 gains, on top of that, 21-inch wheels, active roll stabilisation, automatic opening and closing doors, multifunction seats with heating, cooling, and massage in the rear, plus a 39-speaker sound system and the impressive 31.3-inch theatre screen.
The i7 also comes with a BMW third-gen wallbox, home and public charging cables, and a five-year ChargeFox subscription. It also gains a six-year service package over the five included with the 740i.
If the i7’s extra features are tempting, but its drivetrain isn’t, 740i buyers can opt for a 'Connoisseur Lounge' pack for $27,900 which adds the auto doors, multifunction seats, rear theatre screen, and a 40-speaker sound system.
A lot of your extra money turns up under the bonnet. These days the 440i packs BMW's slick B58 turbo straight six and the B4S does likewise. The boys from Buchloe in Bavaria (there are certain to be women there, too, I just liked the alliteration) added a pair of Alpina-spec turbos to generate a whopping 324kW and, more importantly, 660Nm. Alpina says 600Nm (the max torque figure of the brilliant M4 CS) is available from 2000-5000rpm, while the full 660Nm is available from 3000 to 4500rpm.
The M4 Pure has 317kW and 550Nm from the S55 straight-six. Just so you know.
Like the 440i but unlike the M4, the B4S employs the dependably brilliant eight-speed ZF automatic found throughout the BMW range.
The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.
The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.
The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.
Alpina quotes 7.9L/100km on the combined cycle and we went through the premium unleaded at the rate of 11.7L/100km. I enjoyed myself, so that's not a terrible result.
BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.
BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.
It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.
The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.
One of the key differences between the B4 and M4 is the ride. While the M4 can crash over bumps and generally be a little hard to live with, the crew in Buchloe have gone after a much more plush ride. And in that they have succeeded because the B4 S is a mighty fine cruiser. Bumps are dismissed with a haughty disdain, even Sport + silliness doesn't completely write-off ride quality.
Very impressive too, is the steering. While still not at Lotus Elise levels of feel (few cars are), the Alpina tweaks connect the your palms to the road with more clarity than what you'll find in the 440i or M4. Where the M4 particularly adds too much weight, the 440i is a bit more circumspect in that regard.
And then we come to the engine. The B58 six is a belter, better even than the N55 that preceded it. It's still a 3.0-litre straight six but is part of BMW's modular engine family that starts with a 1.5-litre triple in the Mini and 1 Series. The Alpina-spec turbos are noisier, the Akrapovic exhaust lighter and also noisier. It doesn't have the all-out crackle and pop of an Audi or Merc (perish the thought), but when you're on it, the B4 means business. The 660Nm of torque, available over a wide rev range, delivers a steel fist wrapped in a velvet glove and bubble wrap - the speed builds rapidly but smoothly.
The approach to the chassis tune seems to be based on the driving talents of mere mortals on normal roads, which is kind of like the 440i. It's terrific fun to drive hard but it's very forgiving and patient. The great thing about it is that you wouldn't think twice about jumping in it for the long haul, so comfortable and quiet is the cabin. The M4 will leave it for dead on a winding road, but that's perfectly fine.
One irritant is the replacement of the admittedly cheap BMW gearshift paddles with weirdly non-tactile buttons. They're not particularly easy to use and, probably worse for a sporty car, unsatisfying. It's an odd detail with which to go off the reservation. Cheeringly, the eight-speed ZF is its usual perfect self, so you don't have to worry too much about manual mode or go old school and use the shifter.
BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.
While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.
But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.
The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different.
The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.
The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.
Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.
Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.
In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.
The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads.
The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.
Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.
The Alpina ships with six airbags, ABS, stability and traction controls, ABS, stability and traction controls, forward collision warning, forward AEB, road sign recognition and active cruise control.
There are also two ISOFIX points in the rear. Neither the Alpina nor the 4 Series has an ANCAP safety rating.
The new BMW 7 Series hasn’t been crash tested by ANCAP, nor does it seem likely it will be, given the small number that are likely to be sold here.
But the car itself isn’t short on safety features, and BMW has a good recent history of scoring the maximum five stars for its cars.
The 7 Series features front and side airbags for driver and front passenger, curtain airbags for both front and rear seats, crash sensors, and a tyre pressure indicator.
Of course, the standards like active cruise, AEB, and sensors for collision warnings are all standard, plus BMW also offers active roll stabilisation as an option, which uses 48-volt motors to steady the car and account for the road surface and body roll through corners.
Alpina offers a two-year/unlimited-kilometre warranty which is a bit behind the times and not in keeping with the price point. Servicing is another matter altogether and you're subject to your dealer's standard charges for servicing.
BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.
BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars.
Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.
In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.