Audi S7 vs Denza B8

What's the difference?

Audi’s S7 Sportback wraps style, comfort and sportiness in an appealing package that is sure to please onlookers and occupants alike.

The great engine/transmission aside, the S7 Sportback also has cutting-edge technology at a more affordable pricetag, though less-than-comfortable rear-seat space lets it down a little.

We wish the car we sampled didn’t have the all-wheel steering, as we much preferred the more neutral feel of the S6 sedan we also drove but, overall, the S7 Sportback puts forward a strong case for its existence.

The Denza B8 is an incredibly luxurious car that has a lot going for it, including three rows of seating, a 3.5-tonne braked towing capacity and an eye-popping price tag, but it's held back by its overall heft and cumbersome ride.

If you don’t absolutely need the third row of seating, the smaller B5 is arguably the better pick and while it’s also not perfect, it’s a very compelling package and you’ll be saving thousands of dollars in the process.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Audi’s second-generation A7 has always been a bit of a looker, but Audi has taken it up another notch in the S7 Sportback.

Differentiating the S7 Sportback is a more aggressive bodykit, complete with larger air intakes up front, blacked out exterior trim, quad-exhaust tips (denoting that it’s an Audi Sport model) and large 21-inch wheels

The S7 doesn’t go too overboard with the aggressive appointments however (that’s what the top-spec RS7 Sportback, due here later this year, is for), but balances its sportiness with a stately aesthetic.

We think the S7 Sportback is stunning, especially the white exterior colour that gives it an almost Stormtrooper-like look, but even our test car, finished in Daytona Grey, while much more subtle, is still easy on the eyes.

We especially like the strong shoulder line, chiselled doors and sloping roofline of the Sportback body style that combine in profile to make the S7 look like a sprinter on the starting blocks ready to pounce.

Inside, the S7 Sportback scores all of Audi’s latest interior technology, including a 12.3-inch Virtual Cockpit instrumentation and dual-screen centre console layout.

The triple screen set-up definitely helps the S7 Sportback feel very cutting-edge from the driver’s seat, especially when you start to play around with the multimedia system that sports haptic feedback when you press the screen.

Everything is laid out in a clear, concise and easy-to-use manner, while the surfaces of the dashboard are covered in soft-touch, premium materials.

If we’re being honest, we'd probably skip the red-leather interior of our test car in favour of something a little more subdued, but to each their own.

We like the integrated air-vents that blend well into the dash, while the sea of black is broken up with some aluminium detailing and different finishes.

There’s no way around it, the Denza B8 is a big car. It’s almost 5.2 metres long which makes it larger than a LandCruiser 300 Series and more in line with the likes of the Land Rover Defender 130.

It looks quite boxy and tough on the outside, though it doesn’t have any features that define it specifically as a Denza beyond the inconspicuous badging. There are many angles that are reminiscent of the aforementioned Defender.

The body lines look crisper than the smaller B5, as does the semi closed-off grille and LED light script that connect the big LED headlights.

Unlike the B5, the tailgate-mounted spare wheel is much more prominent in the B8 and this therefore exaggerates its heft, not in a good way.

Inside, it’s luxurious and high-end with lots of visual appeal. I particularly like the amount of soft-touch finishes around the cabin and the overall lack of glossy piano black.

While luxurious, there’s also a rugged edge to the interior. This is most present in the large grab handles which you do need to use when getting in and out.

The amount of physical buttons and switches inside is a nice touch as you don’t need to relate on the touchscreen all the time. The fact the gear shift lever rises up when you turn on the car also adds to the special, luxurious feel.

Measuring 4969mm long, 1908mm wide, 1417mm tall and with a 2928mm wheeblase, the S7 Sportback falls well and truly into the large car class.

Up front, the driver and passenger have plenty of room, while the seats and steering wheel are almost infinitely adjustable to find the perfect position.

As you can imagine though, the sloping roofline does eat into the rear-seat headroom a little.

The outboard seats offer plenty of leg- and shoulder-room, but the slanted roof prevents my six-foot-tall frame from sitting up straight comfortably.

Don’t get me wrong, the space is perfectly useable for children or even some smaller adults, but don’t expect to get any basketball players in those seats.

As for the middle seat, only children will find it comfortable due to the protruding transmission tunnel and higher-set seat.

The S7 Sportback’s boot offers at least 535 litres of space and expands to 1380L with the 40:20:40 split-fold rear seats stowed.

Being a liftback (or Sportback in Audi parlance) means the boot is much more practical than a standard sedan, and with such a large aperture, bigger items such as suitcases or golf clubs won’t be annoying to load and unload.

Bag hooks, storage tie-down points and carbo netting also feature to ensure your goods don’t roll around when the S7 Sportback is in motion.

Storage around the cabin though, could be a little better as the wireless smartphone charger takes up a fair chunk of room in the shallow central storage bin under the front armrest.

The usual storage tray found ahead of the shifter is also absent, due to the dual-screen centre console layout, but two generous cupholders and sizeable door pockets are still available up front.

Second-row passengers get access to a fold-down armrest with shallow storage tray and cupholders, as well as door pockets that can accommodate large bottles.

Hopping into the B8 you need to acquaint yourself with how the flush door handles operate. Generally they pop open when you unlock the car but sometimes they can be a little delayed.

Also inside the car there are electronic door release buttons which are nowhere near as intuitive as regular door pull handles. Sure you’d likely get used to this over time but you’ll need to explain it to new passengers all the time.

The seats in Chinese cars usually look nice but aren’t that comfortable or supportive for long-distance journeys. The B8’s are the opposite, offering great support and almost limitless adjustability. Adding to this is the standard heating, ventilation and massage functions.

Ahead of the driver is a leather-wrapped steering wheel which feels nice and has plenty of physical buttons with a tactile click when pressed.

Behind this, the digital instrument cluster is clear and high-resolution and offers a number of different layouts and informative pages you can cycle through. This allows you to customise the display.

In the centre of the dashboard is the mammoth 17.3-inch touchscreen multimedia system which is the largest central screen I have seen in a car to date. It’s a big screen for a big car and Apple CarPlay satisfyingly takes up the entire screen.

Thankfully, the screen is snappy and has a native user interface that is easy to navigate around without getting lost. I particularly like the swipe-down control centre menu that allows you to change key settings without diving into sub-menus.

My only hassle with the screen is I struggle to reach the far left-hand side due to its overall size. Perhaps a trackpad would solve this.

As I noted previously, the amount of physical switchgear around the cabin makes adjusting key functions easy. Examples include physical buttons to change the drive mode, activate the surround-view camera, adjust the suspension position and switch between EV and hybrid driving.

In terms of storage up front there are two non-ventilated 50W wireless phone chargers, two cupholders with adjustable depths, a shallow storage section under the centre console, plus a fridge/hotbox under the centre armrest.

Moving to the second row and the luxury continues. The seven-seat model features a three-seat bench that three people can easily fit across as the floor is flat, whereas the six-seat model gets uber-plush captain’s chairs.

Regardless of variant, there’s plenty of room in the second row, even for adults.

Second-row amenities include a small screen on the back of the centre console box that allows you to change the climate control and change the seat heating/ventilation, among other functions.

There’s also a button that opens the fridge/coolbox so the second-row passengers can access it. This is a nifty touch though you’d want to make sure small fingers don’t get caught as the anti-pinch function isn’t the strongest.

A feature that’s unique to the six-seat version is a massaging function on the second-row captain’s chairs. This is a very cool touch that no other SUV at this price point offers.

Accessing the third row in the six-seat version is rather easy as you only need to walk down between the captain’s chairs. It’s also simple enough in the seven-seat version as long as you access it from the kerb side.

Third-row space is decent for adults, but this shouldn’t be surprising as the B8 is such a hulking vehicle. The backrests also recline allowing for extra comfort. Amenities include air vents in the headliner, USB-C ports and scattered storage. It’s enough for seats that will likely only get occasional use.

Around the back the B8 has a side-hinged tailgate which is a little problematic as you need to allow space for it to open up in parking spaces. This is hard when the car is already 5.2m long…

With all three rows upright there is 147L of boot space, which is fine, but this expands to a much more usable 920L with the third row folded.

The boot space is square and usable, though there is a large load lip which is body-coloured and would easily get scratched if you drop something on it. Not the best in a family-oriented vehicle.

Boot-related amenities include buttons to electronically fold the second and third row seats and lower the suspension to make things easier to load into the boot, a 12V socket, scattered hooks, as well as a small underfloor section to store the changing cables.

Although it stands out like a sore thumb, it’s great to have a full-size spare wheel on the back of the tailgate. This is very helpful in the unlikely and unfortunate event you get a puncture.

The 2026 Denza B8 line-up starts at $91,000, before on-road costs, for the seven-seat version, which is strategically just under the Luxury Car Tax (LCT) threshold, whereas the flagship six-seat version is $97,990, before on-road costs.

Despite nearing $100K, this notably undercuts key rivals like the Toyota LandCruiser 300 Series and Land Rover Defender by a considerable margin, especially once you take the level of standard equipment into account.

The B8’s closest rival is currently the slightly smaller GWM Tank 500 PHEV which is priced even more competitively at $77,990, drive-away.

As a base there are 20-inch alloy wheels, adaptive LED headlights, soft-close doors, a 12.3-inch digital instrument cluster, a 17.3-inch touchscreen multimedia system, 18-speaker Devialet sound system, tri-zone climate control, leather upholstery, plus heated and ventilated seats in the first and second row.

Moving up to the six-seat version brings second-row captain’s chairs with adjustable legrests and a massage function, as well as a digital rear-view mirror, head-up display and Nappa leather upholstery.

This amount of standard equipment in a car that’s under $100K is wild and should definitely be enough to put in your consideration list if you’re after a big, three-row SUV. The smaller B5 offers similar levels of specification but goes without the third row.

Powering the new S7 Sportback is a 2.9-litre twin-turbocharged petrol V6, punching out 331kW/600Nm, which is paired to an eight-speed automatic transmission that sends drive to the road via Audi’s quattro all-wheel-drive system.

The result is a zero-to-100km/h acceleration time of 4.6 seconds.

Keen-eyed Audi fans might note that those are the exact same engine and outputs as the RS5 Sportback, RS5 Coupe and RS4 Avant, and they’d be right, however, Audi has added the 48-volt mild-hybrid and an electric powered compressor (EPC) to reduce turbo lag in the S7 Sportback.

It’s a similar system first employed in the SQ7 large SUV, and basically means that the EPC is spooling up the turbo at low engine speeds for better off-the-line performance.

The mild-hybrid technology no doubt helps shift the S7 Sportback’s 2040kg weight with peak power now available earlier on in the rev range (from 5700rpm), while maximum torque is available from 1900rpm.

Compared to the older car, the new S7 Sportback matches its predecessor in power, but ups torque by 50Nm despite losing the old car’s 4.0-litre twin-turbo V8 engine.

Power comes from a plug-in hybrid set-up combining dual electric motors and a 2.0-litre turbo-petrol four-cylinder engine.

Total system outputs are a meaty 425kW and 760Nm. They need to be, as the B8 has a kerb weight of 3.3 tonnes. Despite this, Denza claims it can still do the 0-100km/h sprint in just 4.8 seconds.

Power is sent to all four wheels with a rear mechanical diff lock as standard across the line-up. A front diff lock is only offered on the six-seat version.

What’s most surprising about this big beast is it offers a segment-meeting 3500kg braked towing capacity. It also has up to 700kg of payload, depending on the variant.

Official fuel economy figures for the S7 Sportback are 8.5 litres per 100km, but in our brief time with the car we managed 13.6L/100km, mainly due to the inner-city and country B-road driving.

The 48-volt mild-hybrid system works to reduce fuel usage, by as much as 0.4L/100km according to Audi, and allows the car to coast with the engine off between speeds of 55km/h and 160km/h for up to 40 seconds.

The start/stop system also aids in reducing fuel usage.

Feeding the dual electric motors is a 36.8kWh lithium iron phosphate (LFP) battery. Denza claims it allows for an electric range of 115km, according to NEDC testing.

The battery can also be used as a power source for appliances using vehicle-to-load (V2L) functionality at rates up to 6.6kW.

AC charging is offered at rates up to 11kW, whereas DC fast-charging is offered at rates up to 120kW.

Additionally, there’s a 91L fuel tank. Denza claims this allows the B8 to have a total range of 1040km (NEDC).

Fuel consumption depends on how often you charge the battery. Denza claims the B8 will use 2.0L/100km from 100 to 25 per cent battery charge and 9.9L/100km under 25 per cent battery charge, both according to NEDC testing. Regardless, this is better than all similarly sized petrol- or diesel-powered SUVs.

Audi’s formula for a go-fast vehicle has always been simple – quattro all-wheel-drive for grip, potent engine for speed – and the new S7 Sportback remains true to that formula.

We are big fans of the 2.9-lite twin-turbo V6 engine, which is matched wonderfully with a smooth-shifting eight-speed automatic transmission.

The S7 Sportback always seems to have plenty to give no matter where you are in the rev range, and the transmission isn’t bogged down with slow gear changes up or down.

Though it’s hard to tell how much the EPC helps in getting the S7 up to speed, if you have you window down and accelerate hard from a standstill, you can hear the electronics whirring away.

The standard air suspension also does a wonderful job at absorbing road imperfections in comfort, while it can be switched over to dynamic for a more sporting characteristic.

Grip is plentiful thanks to 255/35 tyres and the quattro all-wheel-drive system but, as with other Audis, the S7 Sportback tends towards understeer when pushed hard around a corner.

Being such a long and wide model, you definitely feel the S7 Sportback’s size on the road, especially when navigating through quick direction changes, but this is where the $7700 Dynamic Package comes into play.

It adds a sports differential, variable ratio steering and all-wheel steering, all aimed at sharpening the S7 up in the bends.

Our test car was fitted with the option pack, but it left us a little cold.

The all-wheel steering especially, made the S7 Sportback’s handling feel too artificial for our tastes, and we were never able to gauge where the rear end wanted to go in a corner.

If we were buying one, we’d leave the Dynamic Package option box unticked.

Bringing the S7 Sportback to a stop are big 400/350mm brake rotors front/rear, with six-piston callipers in the front.

Ceramic brakes with grey-painted callipers can be optioned for $18,000, but the standard stoppers do a fine job scrubbing speed in the S7 Sportback.

Behind the wheel, the Denza B8 primarily acts as an electric vehicle (EV), meaning it’s largely quiet inside the cabin when driving around normally.

Once the battery charge gets down lower, the petrol engine typically switches on to top up the battery. It largely acts as a generator and a lot of the time you can’t tell whether it’s on or off.

You’ll likely only notice it if you floor the accelerator or go up a steeper hill. Even then the engine largely stays quiet and in the background.

When the battery charge gets down low enough and you gun it, the petrol engine can directly power the front wheels. This is rare, though, because the car leaves at least 25 per cent battery charge in reserve.

With 425kW and 760Nm thanks to the dual electric motors and 2.0-litre turbo-petrol engine, the B8 is far from slow. In fact, for a 3.3-tonne beast it absolutely hauls thanks to the instantaneous torque the electric motors provide.

However in the standard drive mode there is a noticeable input lag from when you push the accelerator pedal hard and when the car starts accelerating. This is reduced in the 'Sport' drive mode.

Although the B8 may produce lots of power and torque, it feels its weight. When you accelerate hard it pitches back dramatically, much like the Jeep Grand Cherokee. It’s much more pronounced than in the smaller B5, but still smile-inducing.

As standard, the B8 line-up gets an adaptive hydraulic suspension system that is claimed to be able to self-level the car. Despite this, the B8 gets a considerable amount of body roll regardless of which drive mode you select.

Many Chinese cars have floaty, comfort-oriented suspension tunes over firmer and a more dynamic-feeling ride, and the B8 is no exception. It feels like a 3300kg+ SUV.

The kicker is, like many body-on-frame vehicles, the ride gets busy on harsher roads with more frequent bumps. As a passenger you get jostled about in the cabin.

The steering tries to disguise the overall heft of this SUV but as a result it can feel overly assisted and vague at certain points. Depending on the drive it either artificially adds or reduces resistance.

Unlike the related BYD Shark 6, the B8 gets diff locks and a low-range mode which uses a clutch pack on the rear electric motor to allow for more controlled, low-speed crawling.

The adaptive hydraulic suspension allows the car to be lowered down or lifted up. In its highest mode there is a 890mm maximum wading depth.

Interestingly, compared to the smaller B5, the B8 feels more sorted off the beaten path. Its added heft helps round off bumps more easily, plus there’s added momentum behind it.

Lastly, in terms of noise, vibration and harshness (NVH), the B8 is a very quiet car to drive. As I mentioned above, the electric-first nature automatically makes this a quiet car.

Surprisingly, given the B8 is a huge 3.3-tonne box on wheels, there is very little road and wind noise. It seems Denza has put a big emphasis on sound insulation.

The Denza B8 received a maximum five-star ANCAP safety rating based on testing conducted on the related B5 in 2025.

There are 14 airbags which notably includes coverage for the third row, plus autonomous emergency braking (AEB), blind-spot monitoring, front and rear cross-traffic alert, adaptive cruise control, front and rear parking sensors and a surround-view camera.

The majority of the active safety systems do a good job, remaining in the background and only activating when absolutely necessary. However, the driver attention monitor is over zealous and struggles to detect your eyes when you’re wearing sunglasses.

Thankfully, you can turn this off using the touchscreen but it needs to be done every single time you drive the car.

Like all new Audi models, the S7 Sportback comes with a three-year/unlimited kilometre warranty with three years roadside assist.

Audi’s warranty still lags behind Mercedes-Benz and Genesis, two premium marques that offer a five-year/unlimited kilometre warranty on their models.

Scheduled service intervals are every 15,000km/12 months, whichever comes first.

A three- or five-year service plan is available for the S7 Sportback, priced at $2350 and $4110 respectively.

The Denza B8 is covered by a six-year, 150,000km warranty, whereas the battery pack is covered by an eight-year, 160,000km warranty. There’s also three years of roadside assistance.

This isn’t a standout warranty in the mainstream market, though compared to premium marques it’s a notable step up.

Logbook servicing is required every 12 months or 20,000km, whichever comes first.

The first five years' of servicing totals $3762, which averages out to just over $750 per service. This is just a tad more than the smaller B5, but it’s much cheaper than premium rivals.