Audi RS6 vs BMW M440I

What's the difference?

To me at least, the RS6 is pretty much the ultimate fast and practical car. One which is just as comfortable plodding around town as it is tearing it up on the track. Keep in mind, too, this may be one of your last chances to have a car which looks like this, equipped with a V8 engine. So, have I convinced you? Would you consider one of these over a performance SUV? Tell us what you think in the comments below.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The BMW M440i xDrive Gran Coupe manages to combine sleek design with a fun-to-drive personality and surprising practicality. It’s a rapid premium, four-door, five-seater offering extra flair, and in this part of the market, good value. But more than anything else it’s got a cracking in-line six under the bonnet.

At a distance the RS6 is just an unassuming station wagon, but the closer you get, the more apparent it becomes how mean it is. It’s wide, it’s chiselled, it’s not just good looking, it’s iconically Audi.

The stance is so wide, its ride height so low, and its wheels are so massive that any keen eye will be able to spot where the difference is between this and any old family hauler.

Wagons may not be trendy, but there’s something undeniably cool about having the hauling capacity of an SUV at the ride height of a sedan.

Of course, if you want to look even more svelte and don’t need the boot space, the RS7 is always lurking around at a slight price premium.

Inside, the RS6 has all the modern amenities of the Audi range. Expect the usual sharp screens, lovely sports seats, and a tasteful application of textures throughout.

There’s a blend of carbon-look finishes, chrome, leather and gloss black. Perhaps a little too much gloss black to keep clean, but the aesthetic is suitably upmarket. 

You can go to town on customisation, and the car we primarily tested had stitching and colour in the carbon patterns to match its 'Ascari Blue' exterior, but you can pick whatever shade or combination of colours your budget allows.

Audi’s software is pretty good these days, with an attractive theme and fast hardware to back it, and the brand’s ‘Virtual Cockpit’ is still one of the most aesthetically pleasing and customisable digital instrument systems on the market, despite being one of the first.

So, how does this four-door 4 Series differ from a four-door 3 Series? The answer is as plain as the nose on this car’s face.

BMW’s head of design, Adrian van Hooydonk, has been expanding the brand’s signature ‘kidney grille’ in every conceivable direction, and this is the much talked about interpretation adorning all 4 Series models (petrol, hybrid and electric) as well as the M3 sedan.

The new Gran Coupe is longer, wider, and taller than the outgoing model, and the track is broader, front and rear. The wheelbase has also been extended, now a whole 5.0mm longer than the 3 Series.

The DRLs and headlight main beams are LED with laser high beams, immense gills square up the edges of the front clip, while a vent and the strake attached to it stand the car apart. Plus, of course, the doors are frameless. 

One niggle, though. I’m not in love with the slender door handles. It’s hard to get a good grip on them, especially in the wet. 

Standard 19-inch alloy rims are shod with Pirelli P Zero rubber 245/40 fr / 255/40 rr), the roofline slopes distinctly towards the rear, a lip spoiler on the trailing edge of the tailgate is classic BMW, darkened LED tail-lights wrap around the rear corner, and a diffuser-type panel is flanked by large exhaust apertures.

Our car’s ‘Aventurine Red’ finish is a $3850 option, but to my eyes anyway it looks superb.

Exterior trim including the grille frame, front air intake inserts, mirror upper housing, model designation badges, and tailpipe are finished in ‘Cerium Grey’, which I reckon 99.9 per cent of people will see as black. 

The interior will be familiar territory for any current BMW owner, the 12.3-inch digital instrument screen sitting in a compact, hooded binnacle, and partnering with a 10.25-inch multimedia display standing proud of the dash above the broad centre stack. 

The seats are trimmed in top-shelf leather with blue contrast stitching, plus the grippy sports wheel is also wrapped in genuine hide.

BMW calls the finish on the main buttons and controls ‘Galvanic’ which translates to a slick silver metallic look and feel. Configurable ambient interior lighting is a nice touch, and the broad console enhances the driver-focused feel, with a sprinkling of carbon-fibre around the centre console and dash lifting the sense of occasion.

Overall, the interior feels clean and classy with an obvious attention to detail.  

Okay, I promised a car with the practicality of an equivalent SUV, but it’s not quite there. The trade-off is still worth it, I promise, but there are a few areas where the RS6 isn’t as practical as you think it’s going to be, particularly for front occupants.

Yes, it’s a big wide car, with large but supportive seats and plenty of headroom, but the issue for those travelling in the front two seats is the surprisingly limited amount of storage.

Yes, there are two bottle holders in the centre console with a folding tray lid to hide them away, but they aren’t huge. Bigger bottles would have to go in the door bins, but even then they’re a bit height-constrained.

There’s a decent glove box on the passenger side, but even the centre console box is very shallow, with more than half of it taken up by a wireless phone charger.

The touch panel for the climate unit looks impressive but still can’t match having physical dials. It has clicky haptic feedback to your individual presses, and all the functions are permanently accessible instead of hidden in sub-menus, so if you’re going to make climate a touch-based interface, it doesn’t get much better than this.

Where the RS6 shines is in the back seat. Despite those big bucket front seats, I had heaps of room behind my own seating position (at 182cm tall), with lots of headroom and sufficient width in the cabin to spread out.

You sink into the rear seats, which are heavily contoured so riding in the back is a pretty good experience even on the track.

Rear passengers get four adjustable air vents in both the B pillars and in the centre, as well as their own touch panel for the rear climate zone.

USB power outlets are also available, and there are netted pockets on the front of both back seats, with a further two bottle holders in the drop-down armrest.

The centre seat is probably only good for kids, because there’s a very tall raise in the centre required for the driveshaft, eating all the legroom.

The boot is fairly large at 548 litres which is in mid-size SUV territory, although I will admit some performance SUV rivals offer closer to 600L.

Space expands to 1658L with the second row folded flat.

At close to 4.8m long the 4 Series Gran Coupe is a sizeable machine. Up front, the feeling is airy and comfortable, and the rear is surprisingly spacious, especially in light of the car's sloping roofline.

At 183cm I have to fold myself tightly to fit under the low roof, but once inside I have enough room to sit behind the driver’s seat set for my position with more than enough legroom and adequate headroom. Put three full-size adults across the back row, though, and there will be breathing difficulties.

Kids will be fine, however, and individual vents with adjustable temp in the rear was a big plus during a particularly hot test week.

For storage there are generous door bins in the front with room for large bottles, a decent glove box, dual cupholders in the centre console, a reasonable lidded bin (which doubles as a centre armrest), and the wireless device charging bay (forward of the gearshift) makes a handy oddments space when not in use.

In the rear, again the doors feature pockets with room for (medium-size) bottles, there’s a fold down centre armrest with two cupholders, but thanks to the one-piece shells on our test car’s optional M Sport front seats there are no map pockets.

Power and connectivity runs to a USB-A socket and a 12V outlet in the front centre console, as well a USB-C port in the front storage bin, a pair of USB-Cs in the rear, and a 12V outlet in the boot.

Speaking of which, lift the tailgate and with the rear seat upright we were able to fit all three of our suitcases or the beefy CarsGuide pram into the healthy 470-litre (VDA) boot space.

Lower the 40/20/40 split-folding rear seat down and 1290 litres of volume is at your disposal. Plus there are handy bag hooks and tie-down anchors to help secure loose loads.

You can also tow a braked trailer up to 1.8 tonnes (750kg unbraked), but don’t bother looking for a spare of any description, a repair/inflator kit is your only option.

We’re in a zone some way North of $100K here with cost-of-entry running to $115,900, before on-road costs. So, as well as the included powertrain, suspension, and safety tech you should rightfully be expecting a lengthy standard features list.

And the M440i Gran Coupe goes toe-to-toe with its heavyweight Euro competition, featuring three-zone climate control air, adaptive cruise control, ‘Laserlight’ headlights, that 12.3-inch ‘BMW Live cockpit Professional’ instrument display and 10.25-inch ‘Control Display’ multimedia touchscreen managing navigation, the 16-speaker/464W harmon/kardon Surround Sound audio system (with Apple CarPlay and Android Auto integration) and a host of other on-board functions.

There’s also the ‘Vernasca’ Black leather trim, an electric glass sunroof, the leather-trimmed sports steering wheel, the electric sports front seats are heated and there’s wireless charging for compatible devices.

The RS6 is still packing eight cylinders in 2023, producing a massive 463kW/850Nm, somehow an increase (+22kW/50Nm) over the previous iteration.

Audi’s signature ‘Quattro’ all-wheel drive system is present alongside a limited-slip differential and four-wheel steering.

Air suspension and performance brakes and exhaust also feature, alongside an aggressive Continental SportContact 7 tyre package.

The 0-100km/h sprint time is now just 3.4 seconds, allowing you to show up even some electric cars, and the RS6 features 48-volt mild hybrid technology with a cylinder-on-demand system which can shut half the block down for more efficient coasting.

The transmission is an eight-speed torque converter unit which is smooth and effortless.

Under the bonnet is BMW’s (B58) all-alloy 3.0-litre twin-scroll turbo intercooled, in-line six-cylinder engine, driving all four wheels via an eight-speed automatic transmission and electronically controlled clutch pack, as well as an electronic limited-slip differential at the rear.

It features high-pressure direct-injection and BMW’s ‘Valvetronic’ system managing air flow to the intake side, to produce 285kW at a relatively high 5800-6500rpm. But the big punch is 500Nm of peak torque from just 1900rpm all the way to 5000rpm.

The M440i is also a mild-hybrid with a 48-volt starter motor-generator and supplementary battery able to give an 8.0kW kick at low engine speeds.

Officially, the RS6 and its eight cylinders drink a combined 11.8L/100km, although even with its fancy hybrid system and cylinder deactivation, my time with the car saw 15.0L/100km. The RS6 has a 72-litre fuel tank and takes only the finest 98RON unleaded fuel.

BMW’s official fuel economy figure for the M440i xDrive Gran Coupe, on the ADR 81/02 - urban, extra-urban cycle, is 8.2L/100km, the 3.0-litre turbo six-cylinder emitting 187g/km of C02 in the process.

Stop/start is standard, and we saw an average of 11.1L/100km over city, B-road and freeway running during a week with the car.

With the 59-litre tank brimmed (with minimum 95RON premium unleaded) that real-world test number translates to a range of around 530km.  

As you might have guessed from its impressive engine and performance equipment, the RS6 is a certified weapon on road and track.

On the road you can expect a quiet, refined cabin, superbly balanced steering for low and high speeds and a gentle ride quality courtesy of the pricey air set-up.

It’s as noisy or as quiet as you want it to be, with the cylinder deactivation toning things down at low speeds, and the engine roaring to life under heavy acceleration, or when the 'Dynamic' drive mode is selected.

It can at times be alarming how much the RS6 leaps to life, as it feels so cushy in a city, its width and cabin giving the feel of a luxury car rather than a performance one.

Make no mistake, though, the RS6 is properly quick, and when you give it a kick, it’s the roaring, aggressive machine the spec sheet suggests.

The best place for this? The track, of course. The big V8 and the capability of the all-wheel drive system are truly best explored at velocities impossible to legally achieve on the road.

Once you get past the bark and snarl of this wagon’s eight-cylinders at full force, and the lightning-fast shifts of its eight-speed automatic, you’ll have a moment to appreciate the way it simply holds to the tarmac when you tilt it into the corners, providing a balance when loaded up which only air suspension can provide.

The steering is awesome, communicating the texture of the road nicely to the driver, and requiring just the right amount of force to keep the car pointing where it needs to go.

The grip level is astounding with the huge tyres and the four-wheel steer system lets this hefty wagon take corners at a tighter angle than your brain initially allows.

Thankfully, the four-wheel steer system isn’t weird, either. While it can have a strange effect on some cars, in the RS6 it only bends your mind slightly when you tip it into a hairpin. Otherwise it feels pretty normal.

When everything is warmed up, it can let its guard down slightly and allows the driver to eke out a slide at the rear here and there for extra fun-factor

Jeez. What a machine. I guess this is what a quarter of a million dollars buys. A car that can do it all. Take the kids to the school in comfort and tear it up on the track like few other passenger cars on the same day.

There’s a caveat, though. A small one which looks like it will turn into a big one for cars like this in the near future.

I had the opportunity to drive the RS e-tron GT around the same circuit and it was better. Much better.

It was faster, more accurate, more composed. It was so effortless, I didn’t realise exactly how much quicker than the RS6 it was until I drove them back-to-back.

It’s a good sign for the future, but also a reminder a V8 like this isn’t the performance pinnacle it once was.

BMW says the M440i xDrive Gran Coupe will accelerate from 0-100km/h in 4.7sec, and I reckon the threshold for a properly quick car is sub-five seconds.

The 3.0-litre turbo six develops its peak power of 285kW between a relatively lofty 5800-6500rpm, but the big number is a solid 500Nm punch of pulling power delivered between 1900-5000rpm.

Squeeze the throttle pedal pretty much anywhere in the rev range and the response is glorious. Rapid acceleration accompanied by raucous engine noise and rorty exhaust note (albeit with some synthetic support). Various pops and bangs in the Sport settings add extra entertainment.. 

The eight-speed auto gets some electric support from the mild-hybrid system to fill the torque gap on up shifts, and the result is a conventional torque-converter transmission that behaves like a dual-clutch.

Shifts are seamless in general driving, and satisfyingly quick in a more aggressive mode, the wheel-mounted paddles dialing up the fun in manual changes. 

Suspension is double wishbone front and multi-link rear with the standard ‘Adaptive M Suspension’ built around an adaptive damper set-up.

The change between the ‘Comfort’ setting to the ‘Sport’ or ‘Sport+’ calibration is close to instant and makes a discernible difference, especially in terms of ride comfort.

I found the best ‘Individual Sport’ arrangement to be damping in Comfort, with the steering engine and transmission in Sport. The car flows so beautifully through corners with urgent response from the powertrain.

By all means dial up the suspension if you’re having a real crack, but the car feels superbly balanced, stable and predictable in Comfort (front to rear weight distribution is 50:50).

The electrically-assisted variable-ratio steering is nicely weighted with good road feel, and the grippy sports steering wheel is a nice point of contact.

The xDrive AWD system’s default setting is rear-biased, although it will push most of the drive forward when required. But the RWD feel is unmistakable. 

The M440i weighs in at around 1.9 tonnes but feels lighter and more nimble than that figure would typically indicate.  

A standard electronically-controlled M Sport limited-slip differential puts the power down confidently. I have a favourite LSD test corner on my regular evaluation drive, a sharply twisting and rising left-hander.

Rolling into it in a low gear before planting the throttle mid-corner, the car simply hunkers down without a hint of fuss (or traction loss) as it rockets out the other side.

Optional M Sport front seats ($2000) provide comfort and firm location in equal measure and in terms of ergonomics BMW knows how to focus on the driver and set-up an efficient environment. Key controls are perfectly positioned and simple to operate.

I have an issue with the ‘Lane Departure Warning’ function, however, which is too quick to intervene and overly intrusive when it does so. I turned the ‘Steering Intervention’ function off. You can dial down steering wheel vibration warnings, too.

The standard M Sport brakes feature big vented rotors front and rear, with fixed four-piston front calipers doing the bulk of the work. They’re strong but don’t bite or release too aggressively. It’s easy to grease in a smooth application. 

Active crash-avoidance tech in the M440i xDrive Grand Coupe is impressive with AEB standard, as well as lots of assistants and warnings, namely: ‘Steering and Lane Control Assistant’, ‘Cross Traffic Warning’ (front and rear), ‘Lane Keeping Assistant’ (with ‘Lane Departure Warning’ and ‘Lane Change Warning’), ‘Crossroads Warning’, ‘Evasion Assistant’, and ‘Parking Assistant Plus’ (including ‘3D Surround View and Reversing Assistant’).

If an impact is unavoidable there are six airbags on-board (driver and front passenger front and side, plus side curtains) as well three top tethers and two ISOFIX positions for child seats in the second row.

Plus an ‘Intelligent Emergency Call’ function automatically dials back-to-base if the car has been involved in a crash, and a comprehensive first aid kit is on-board. 

The BMW scored a maximum five-star ANCAP assessment in 2019.

Five years and unlimited kilometres is the warranty length, and Audi’s ownership program includes invites to events like the one we were able to experience for the launch of this car. A track-test of the RS6 and the RS e-tron GT.

If you own one, I recommend them, you’ll learn a thing or two about the car and possibly yourself while you’re at it.

Servicing is required once every 12 months or 15,000km, and a service pack covering the first five years or 75,000km can be purchased alongside the car at a cost of $4360.

It works out at $872 per year, which isn't economy car cheap, but with such a complex drivetrain, what did you expect?

The M440i Gran Coupe is covered by BMW’s three-year/unlimited km warranty (including paintwork), as well as 12-year/unlimited km anti-corrosion (perforation) cover. 

That’s off the premium market pace now with Genesis, Jaguar, and Mercedes-Benz at five years/unlimited km and Lexus set to join them from January 1st, 2022. 

That said, roadside assistance is provided for the duration of the main warranty, but it’s worth noting “rattles and squeaks” are only covered for one year.

Service is condition-based, the car telling you when maintenance is required, and a range of service packages are available. The basic plan covering a 4 Series for five years/80,000km comes in at $1750.