Audi Q8 E-Tron vs Porsche Macan

What's the difference?

The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.

But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.

The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.

 Very good… but far from great.

There is no doubting the substance of the Porsche Macan Electric. Its ride, steering and poise make it a joy to drive on twisting roads, and it ticks the practicality boxes, too.

The only lingering question is whether enough people are ready to make the all-electric switch. Only then will we know if Porsche's Macan gamble has paid off.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.

The Sportback version is slightly lower at 1619mm.

You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.

For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.

The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.  

Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing. 

And there are even fewer changes inside.

The Macan Electric looks sharp, all aerodynamic and swept-back like a range-maximising electric SUV should.

There’s functional method behind all this swoopy styling, too. The headlights look as though they’ve been chiselled into the body work, and at the grille, you’ll find active venting to help with cooling when needed.

There is also a sizeable front splitter that looks very much like the Macan is sticking its jaw out. All of which is to assist with aero and range.

It’s also a dual charging port layout with access left and right, though the latter is AC charging only, while the one on the left does both.

Step inside the Macan and you’ll find a familiar and very welcoming space. I especially like the twin-screen set-up that looks great in the way it's kind of embedded into the dash. Each is big, clear and easy to use.

I also really like the control panel that gives you quick-button access to the climate control, and the haptic feedback is next level, with the whole screen clicking in or out whenever you hit a button.

That said, in Turbo-guise you’re dropping almost $200,000, and some of the materials feel too hard and plasticky at that price point.

More than merely good enough.

Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.

You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.

While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.

Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.

There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.

While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.

Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.

The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.

Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.

You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.

About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.

Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.

Audi interior and packaging expertise strikes again.

There is a little open-sesame magic at play with the Macan, and that starts at the frunk, where, if you lovingly caress the bonnet, it will automatically pop open for you, revealing an 84-litre storage space.

Rubbing the charging port will see it slide open, too, but just in case you’re not the kind of person who likes to fondle their car in public, you can use the key.

The Macan’s boot is a little more traditional, opening to reveal 540 litres (but just 480 litres in the 4S or Turbo) of storage with the rear seats in place, with a wide, flat and very useable area for your goodies.

The back seat of the Macan feels spacious enough, without being outstanding. There’s more than enough space for my 175cm frame, with enough knee and head room, but the way the middle console juts out will definitely eat into leg room for any middle-row passenger.

Elsewhere you get air-con controls with vents, along with bottle storage in each of the doors. There is also a pull-down divider that’s home to two extra cupholders.

The Macan arrives with four trim levels, the entry-level Macan, the Macan 4, Macan 4S and then the flagship Macan Turbo. The latter is just a name Porsche now applies to its go-fast models — obviously there isn’t an actual turbo in action.

The new electric range opens with the Macan, which lists at $128,400, before on-road costs. A reminder here that the old entry-level Macan with an ICE powertrain would have set you back less than six figures, so this one represents quite the jump.

Now, it should be pointed out that you can still buy the previous-generation ICE Macan, at least until supply runs dry. The brand isn’t getting any more, but suggests there are enough in the country to satisfy demand until around Q2 next year.

Next is the 4, which is $134,400 and adds a second e-motor. Then comes the 4S, yours for $149,300, before the range tops out with the Turbo, which climbs to $184,400. All prices before on-road costs.

Those are big numbers, but at least Australian-delivered cars are some of the best-specified on the planet. 

That starts with the Macan, which gets a 12.6-inch digital instrument cluster, and a second 10.9-inch central touchscreen with Apple CarPlay and Android Auto.

It rides on 20-inch alloys, has synthetic-leather seats that are heated up front and Australian cars get things like the clever 'Porsche Active Suspension Management' (PASM) system as standard.

Next up is the Macan 4, which adds a second electric motor, but otherwise largely mirrors the base car’s spec. Next on the list is the 4S, which rides on a different 20-inch alloy, picks up LED matrix headlights, sports a better Bose stereo, a panoramic roof and four-zone climate control.

Finally, the Turbo is the big dog of the electric Macan range, packing serious power, but also arriving with its own 20-inch alloy wheel design (with 21-inch wheels a no-cost option) — an augmented reality head-up display, and things like the 'Porsche Electric Sport Sound', the 'Sport Chrono Package' and a performance-focused 'Sport+' drive mode.

Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.

Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.

In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.

That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.

Other updates include more direct steering, stiffer front suspension and retuned chassis controls.

Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.

The entry-level Macan is equipped with a single rear-mounted electric motor, and it will make a total 250kW (265kW with launch control activated) and 563Nm, which is enough to push the cheapest Macan to 100km/h in 5.7 seconds.

The 4 then adds a second electric motor for AWD, upping the grunt to 285kW (300kW with the launch function) and 650Nm, and drops the sprint to a brisk 5.2 seconds.

The 4S is probably the performance sweet spot, with its dual-motor set-up generating 330kW (380kW in launch) and 820Nm, and a blistering sprint of just 4.1 seconds.

But the Macan Turbo is a true monster. We’re talking 430kW (470kW with launch control), 1130Nm and a sprint to 100km/h that’s as fast as a Carrera Cup race car – just 3.3 seconds.

It’s twin-motor, all-wheel drive and offers the kind of brutal acceleration that gives you a little facelift every time you step on the accelerator.

The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.

While far from the class best, this cuts down charging times by a considerable margin.

The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.

Every Macan is fitted with a big 100kWh lithium-ion battery, which helps deliver a solid driving range no matter which one you choose.

The entry-level Macan will cover the most distance, at a claimed 654km, while the 4, 4S and Turbo will travel 624km, 619km and 616km, respectively.

The Macan rides on an 800V architecture, and is set up for 270kW DC high-speed charging, which will take 21min to go from 10 to 80 per cent. It will also accept 11kW AC charging, which should take 10 hours to go from empty to full.

Worth noting, though, that most home wall boxes are around 7.0kW, which means a full charge would take more like 13 hours plus.

For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.

So, how has the Q8 e-tron advanced over its predecessor?

Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.

To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.

Watch that, though. You could get a speeding fine more easily than you expect!

Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.

Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.

So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.

That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.

Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.

Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.

Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.

There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.

Push a bit harder, though, and some cracks show up.

Porsche seemed at pains to prove that, though the all-electric Macan has lost its ICE heart, it's still worthy of the badge, and still very much a Porsche.

First stop, then, was the Norwell race circuit in Queensland, to put the Macan through its paces with 0-100km/h sprints, drifting (well drift attempts... ) on a watered-down skid pan and finally some high-speed running on the circuit.

And two things immediately became very clear. The first, and most obvious, was that, like the first men on the moon, we were likely among only a handful of people that might ever take their all-electric Porsche mid-size SUV to a race track. And second, this is one seriously sorted electric car.

Happily, for the many (read: every) owners who won't be pulling out of a pit garage at their next local track day, the Macan is actually more enjoyable on the road than it is on the track.

On the latter, there's a freedom to push too hard – what with the lack of trees, guard rails or oncoming traffic – and cracks do appear, mostly from the screaming tyres struggling with the two-tonne-plus weight.

But on public roads, where a thick fog of consequence prevents you pushing too hard, the Macan is a gem.

Porsche tends to have a knack for these things, I know, but the Macan is a seriously smooth and satisfying drive.

The ride is bang-on (comfortable enough on rougher surfaces, firm and grippy enough on twisting roads) and the steering is direct and confidence-inspiring.

Body-roll has been largely banished, too, with the Macan staying flat, stable and satisfying, even on the tighter stuff.

In much the same way the ICE Macan defined what it meant to be a driver's SUV, I think this one does the same in the EV space. And the fact that it does it with five seats and a decent boot is a sizeable bonus.

But there's no denying it lacks in the emotion department. That sense of excitement, the sound track, the hard-to-define fizz – as competent its this, and as weaponised as the EV powertrain is – it does feel a little clinical, like a tool doing its job and doing it well.

One important caveat. We've driven the 4 and Turbo to date. The entry-level Macan and the mid-tier 4S are still incoming. And I suspect I wouldn't be dropping my deposit on the Turbo.

Yes, the power is ridiculous, but I don't reckon you need it. For me, the 4 is more than enough, but I suspect the real performance sweet spot will be with the 4S.

The Porsche Macan Electric is yet to be assessed by ANCAP, or by Europe’s NCAP, but it doesn’t appear to be missing any key equipment from its safety list.

That includes curtain airbags that extend all the way to the boot, AEB with pedestrian detection, lane keeping assist, a surround view camera and 'Intersection Assist'.

Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.

The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).

Plus, owners also receive six years of complimentary access to Chargefox’s network.

The Porsche ownership experience is frankly underwhelming by modern standards, with the brand offering just a three-year/unlimited kilometre warranty, plus an eight-year/160,000km battery warranty.

The positive, though, is that servicing should only be required every two years or 30,000km. You also buy a prepaid service plan for three, four or five years, priced at $1495, $2795, $2995.