What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
Lamborghini's Aventador S is the last living link to supercars of old. Wild-looking bedroom-poster material, gigantic anti-socially loud V12 that actually spits flame and the kind of performance that will rustle the jimmies of even a seasoned supercar driver.
It harks back to a time when supercars actually sucked, but it didn't matter because they were proof you had both the money and patience to nurse it into life and then wring its neck, because that was the only way it made any sense. While the Huracan is a thoroughly modern supercar, the Aventador is an unashamed, unabashed, hairy-chested, head-banging, rock ape.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
Very good… but far from great.
The Aventador isn't the best car you can buy for the money and truth be told, it isn't the best Lamborghini, which is a bit tough when you remember the only other car they make at the moment is the V10 Huracan. But it's all about the theatre as much as being a very capable supercar.
I'm not a Lamborghini fanboy, but I completely get the Aventador. It's a because-we-can car, just like the Murcielago, Diablo and Countach before it. But unlike those cars, it's thoroughly modern and with the upgrades introduced to the S, it's faster, harder and enormously entertaining.
As the last of a dying breed it delivers on everything a Lamborghini should - amazing looks, nutty price tag and an engine that excites not just driver and passenger but anyone with a heartbeat. It's by far the most charismatic car you can buy, no matter how many zeroes are on the cheque.
The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.
The Sportback version is slightly lower at 1619mm.
You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.
For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.
The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.
Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing.
And there are even fewer changes inside.
Asking if there's anything interesting about a Lamborghini design is kind of like asking if the sun is warm.
While there are some geese out there in the corners of the internet who think Audi has ruined Lamborghini styling, there is absolutely nothing shy about the Aventador. It's an incredible looking machine and, if I may say so, shouldn't be had in black because you miss a lot of the madder details.
This car is all about the experience.
It might look close to the deck in the photos, but however low you think it is, it's lower. The roofline barely makes it to the bottom of a Mazda CX-5's windows - you need your wits about you in this car because people just don't see you.
It is absolutely spectacular - people stop and point, one chap sprinted an easy 200 metres to take a photo of it in the Sydney CBD. Hello, if you're reading.
Inside is pretty tight indeed. It's amazing to think that a car 4.8 metres long (a Hyundai Santa Fe is 4.7 metres) struggles to contain two people over six feet tall. My six foot two photographer's head left an impression in the headlining. It's a tiny cabin. It's not a bad one though, it even has a cupholder on the rear bulkhead behind the seats.
The centre console is covered in Audi-based switchgear and is all the better for it, even if it is starting to look a bit old (those bits are from a pre-facelift B8 A4). The alloy gearshift paddles are fixed to the column and are brilliant to look at and touch, while the digital dashboard - which changes with the driving mode - is fantastic even if the reversing camera is awful.
More than merely good enough.
Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.
You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.
While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.
Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.
There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.
While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.
Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.
The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.
Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.
You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.
About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.
Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.
Audi interior and packaging expertise strikes again.
Yes, well. There's not a lot of space because a V12 is not just big all on its own, all the ancillaries to support it rob a lot of the remaining space. Having said that, there's room in the front for soft bags with a 180-litre front boot, space for two people inside, a cupholder and a glove box.
And the doors open up into the sky rather than out like a normal car's. Who cares if it's impractical, it's hardly something that's going to stop someone buying one.
First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.
These, along with the larger Q7, have internal combustion engines.
However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.
But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.
For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.
As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.
Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.
At least the Q8 e-tron is well equipped.
On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.
These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).
More on safety further down below.
All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.
There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.
Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.
Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.
Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.
Let’s check out the changes.
As with any Italian supercar, the price-to-feature ratio is rather higher than your average humdrum hatchback. A 'naked' Aventador S starts at a horse-spooking $789,425 and basically has no direct competition. Ferrari's F12 is front-mid engined and any other V12 is either a decidedly different Rolls Royce-type machine or super-expensive niche manufacturer (yes, niche compared to Lamborghini) like Pagani. They're a rare very breed, Lambo knows it, and here we are a sneeze-on-the-spec sheet away from $800,000.
So you have to keep two things in mind when rating a car's value for money at this level. The first is that there isn't any real rival in a pure sense, and if there was, it would be the same price and have the same spec. That's not excusing it, by the way, it's an explanation.
Anyway.
For your eight hundy you get 20-inch front wheels and 21-inch rears, climate control, cruise control, 7.0-inch screen (backed by an older version of Audi's MMI), four-speaker stereo with Bluetooth and USB, car cover, bi-xenon headlights, carbon ceramic brakes, electric seats, windows and mirrors, leather trim, sat nav, keyless entry and start, four-wheel steering, leather trim, digital dashboard, power folding and heated mirrors, active rear wing and active suspension.
The number of out-of-the-box options is staggering and if you're keen to really get on it, you can commission your own options when it comes to trim and paint and wheels. Let's just say that as far as the interior went, our car had almost $29,000 of Alcantara, steering wheel and yellow. The telemetry system, heated seats, some extra branding and front and reversing camera (uh-huh) added up to $24,000, the cameras almost half that total.
With all the bits and bobs, the test car we had was a sobering $910,825 before on-roads.
Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.
Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.
In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.
That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.
Other updates include more direct steering, stiffer front suspension and retuned chassis controls.
Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.
The Aventador S is powered by Automobili Lamborghini's 6.5-litre V12. You know it's a V12 because there's a plate on top of the engine (which you can see through the optional glass cover) that says so, and handily, tells you the cylinder firing order. That's a neat touch.
Buried deep in the middle of the car, this monster engine develops an astonishing 544kW (30kW up on the standard Aventador) and 690Nm. Its dry sump means the engine sits lower in the car. The gearbox is slung across the back between the rear wheels - the rear pushrod suspension actually sits on top of and across the gearbox - and is apparently brand new.
The transmission is known as an ISR (Independent Shift Rod) and has seven forward speeds and still just the one clutch. Power goes through all four wheels to the road, but it's clear the rears get the lion's share.
The 0-100km/h time is the same as the standard car, which kind of tells you that 2.9 seconds is about as quick as you can go on road tyres when you don't have four electric motors with torque from zero rpm.
The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.
While far from the class best, this cuts down charging times by a considerable margin.
The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.
Hilariously, the official figure is 16.9L/100km. I doubled it without trying. Simple as that. If you're buying this car thinking it will be easy on the juice, you're insane.
Cheeringly, Lambo has at least tried, the V12 going silent when you sit at the lights, the best thing being the way it bursts back into life when you lift off the brake.
If you have the time available, it takes 90 litres of premium unleaded to fill the tank.
For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.
So, how has the Q8 e-tron advanced over its predecessor?
Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.
To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.
Watch that, though. You could get a speeding fine more easily than you expect!
Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.
Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.
So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.
That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.
Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.
Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.
Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.
There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.
Push a bit harder, though, and some cracks show up.
In Strada or Street mode, awful. Everything is slow and doughy, particularly the gearshift which goes looking for a gear like dog looking for a stick you didn't throw, but instead hid behind your back. The low-speed ride is nothing less than terrible, fidgeting over every single lump and bump and is only slightly more appealing than being dragged along behind.
The gearbox is really the worst bit about it. Automotive history is littered with cars that laboured along with a single clutch semi-auto: Alfa Romeo 156, BMW's E60 M5 and today the Citroen Cactus is stuck with just such a dud transmission.
Like that old M5, however, there's a trick to making the gearbox work for you - show absolutely no mercy.
Switch the selector up to Sport, get off the highway or major arterial road and head for the hills. Or better still, a clear race track. Then the Aventador goes from a pain in the rear to a glorious, roaring, completely unhinged and unhinging battle cruiser. This car is all about the experience, from the second you lay eyes on it to the moment you put it to bed.
This isn't an everyday supercar and it's absurd to think Lamborghini thinks it is.
First up, there's the obvious entry point with those wacky doors. While it's tricky to get in, if you're under six feet and reasonably mobile, stick your backside in, keep your head down and you're in. If you've been clever, you've specified the glass engine cover so you can see out the back but the huge wing mirrors are surprisingly effective.
Has someone thoughtlessly parked the car in a tight spot? No trouble, the four wheel steer makes the car absurdly manoeuvrable given its extravagant length and width.
As we've already established, it's not much fun at low speeds, waiting until about 70km/h before things start to make a bit more sense. This isn't an everyday supercar and it's absurd to think Lamborghini thinks it is. It just isn't.
The old Aventador was not the most capable of machines but made up for it with its overall belligerence. The new S takes that aggro and dials it up. When you move the drive mode to Sport you are basically unleashing hell. You can pretend to be super-masculine and switch to Corsa (race) mode, but it's all about getting the car straight and getting you around the track in the most efficient way possible. Sport is where it's at if you want to have fun.
The Aventador is about being seen, but not before you've been heard - from two postcodes away. It really is utterly glorious when you have a stretch of road to yourself. The V12 revs furiously to its 8400rpm redline and the wallop of the upshift is accompanied with a fantastic bark and a burst of blue flame. And these aren't the best bits.
Approach a corner, stomp on the colossal carbon ceramic brakes and the exhaust erupts in a combination of bangs and pops and growls that puts a smile on even the most hardened car-hater's face. The fact it steers into corners with just a demure roll of the wrist, aided and abetted by that funky four-wheel steering system. It's just brilliant, addictive and truth be told, it gets under your skin.
Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.
There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.
Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.
The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.
Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.
The Aventador doesn't have an ANCAP safety rating but the carbon chassis also comes with four airbags, ABS, stability and traction controls.
Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.
The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).
Plus, owners also receive six years of complimentary access to Chargefox’s network.
In an unexpected twist, you'll get a three-year/100,000km warranty and the option to increase to four years ($11,600!) or five years ($22,200!)(!). Having recovered from typing that, given the cost of something going wrong, that's probably money well-spent.