What's the difference?
Things that have had a name change AFTER they’ve become famous…
Okay… there’s Kanye West’s switch to Ye, Twitter’s rebranding to X and now this – the Audi Q8 e-tron.
As the brand’s first production EV, it used to be known simply as Audi e-tron. But that was confusing, because – Porsche Taycan-based GT and RS sports sedans aside – every electrified vehicle that the company has made before and since wears e-tron as a suffix.
Beyond new badging, the Q8 e-tron also brings a facelift and improvements underneath, to better challenge the BMW iX, Jaguar I-Pace and Mercedes EQC and EQE large electric SUVs, among others.
How does the Ingolstadt EV fare? Let’s find out.
Cadillac launched in Australia last year as an all-electric brand and its first offering was the Lyriq large SUV. It now has a follow up in the form of the Vistiq which has a similarly confusing name but is even larger.
With three rows of seating and an electric powertrain, it’s a key rival to the likes of the Hyundai Ioniq 9, Kia EV9 and Volvo EX90.
We’ve already had a spin of the Vistiq over in the USA but this is our first time on Australia soil, so let’s see how it stacks up.
The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.
But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.
The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.
 Very good… but far from great.
The Vistiq is a properly luxurious car that cleverly undercuts all the premium players. It has a flashy exterior with a generously equipped and spacious interior. Plus, it’s got enough oomph to move a small mountain.
Cadillac seems to be onto a winner with this car, especially at this price point. However, it will be interesting to see whether buyers of big SUVs like this are willing to make the jump to electric. The upper large SUV segment has been dominated by the Toyota LandCruiser and Nissan Patrol for decades now and I don’t see this changing anytime soon.