Audi Q6 E-Tron vs Rolls-Royce Ghost

What's the difference?

The Q6 e-tron knocks the luxury SUV formula out of the park, regardless of the fact it’s an electric vehicle. It has a slick, sporty feel, a high level of standard equipment for a premium car and at least on paper it’s a solid EV with plenty of driving range.

But here’s the thing: To me, the Q6 e-tron feels exactly how you would expect it to. It’s the same Audi formula, just upgraded for the electric age and in an era where rivals both old and new are using this once-in-a generation opportunity to truly innovate, there’s something a little disappointing about that.

In a disruptive era when the coachbuilder has pivoted to SUVs like the Cullinan, a sort of London black cab that’s been dipped in opulence, and succeeds despite itself, and the brand’s grand, million-dollar EV, the Spectre, the Ghost is a safe and familiar space. 

A beautiful, long, broad, immaculate land boat. It’s a space Rolls inhabits with relish. 

The Ghost Series II feels nothing like a track-day option when you’re behind the wheel. But it might do if you were stepping out of a Phantom. Or a Cullinan. Or a Wraith. Especially if you’re stepping out of the back doors. 

It’s the perfect driver’s car. As long as all your other cars are also Rolls-Royces. 

At a distance, the Q6 sticks to the same Audi formula. An inoffensive overall shape with the same core design cues as something like a Q5 are all part of the plan according to the brand, as it attempts to make the idea of switching to electric as easy as possible for its loyal buyers.

Things like the inverted grille (where there’s body colour where black would normally be) framed by a sporty black insert in the shape of Audi's usual combustion grille feels more tactfully executed than Mercedes’ attempt to bring an electrified touch to its EQ range.

Up close though, I must admit this car looks a bit meaner than your average Q-series SUV. The way the wheels sit wide and bold, accentuated by the inflated wheel arches (or blisters as Audi calls them) give the Q6 a tough feel, sitting boldly on its haunches.

Audi fans will love the exterior design, and it may convert some to electric car buyers, but it’s hard to see this car bringing new buyers into the fold, especially with more radical designs out there to catch the eyeballs of aspirational EV buyers.

Inside, Audi has traded away the somewhat ageing feeling of the outgoing Q5 for something much more tech-y in the Q6. The dash is dominated by the three large screens, which are also sharp, fast and responsive, with improved software this time around.

It is a lot though. While the exterior design plays it safe and the interior avoids the kind of obnoxiousness of an overbearing portrait-oriented screen, it feels almost unnecessary for every grade to get the three-screen layout.

Elsewhere the textures and patterns feel the part, and there’s no shortage of attention to detail when it comes to soft trims down the centre console, or clever new air vent fittings, for example.

Yes, its exterior is more monolithic than before. The previous iteration was hardly fiddly, but the (apparently client driven) evolution here edges ever so gracefully towards what Rolls-Royce might secretly think of as brutalism.

The Ghost Series II’s generous 2148mm width is further emphasised up front, stretched across its upright prow, with slimline headlights adding definition and — surprisingly — a touch of villainy.

New, Spectre-inspired tail lamps and a discreetly inscribed double ‘R’ monogram add a reserved flourish from behind, and buyers can choose from two new 22-inch, nine-spoke wheel designs.

It’s subtle, no doubt. But it’s also impeccable.

This brings us nicely across to practicality, because along with the enormous set of screens, the Q6 brings with it a significant reduction in the amount of switchgear available. The centre console still features a physical volume dial, and there are a handful of shortcut buttons, but the climate functions are exclusively controlled via touchscreen menus. 

Additionally, the Q6 features an array of haptic buttons on the steering wheel (which some will remember, were much maligned on Volkswagen products) alongside a huge haptic panel on the driver's side door controlling everything from the headlights to the windows and mirrors.

It feels as though Audi has dressed the cabin up with new stuff rather than cost-cutting, which is often the case with its rivals. To Audi's credit, these functions are well enough laid out they didn’t bring much frustration on our test drive. Mercifully the screens are fast so adjusting functions is instantaneous, but these features are never as easy to use as physical buttons when you’re trying to concentrate on the road.

No matter how well they work, not everyone will love them (especially rusted-on Audi buyers who will be used to a decent array of physical switches).

There’s plenty of storage in the cabin. The doors feature a big pocket and bottle holder, with a further two bottle holders in the centre with adjustable ridges and a gloss roller cover to keep things tidy when you’re not using them.

Up front there’s a large storage bay with the phone charger mounted vertically on its side to minimise the amount of space it uses. The centre console box is shallow but extends quite far under the console owing to the car’s electric platform, and the array of charging ports are easy enough to reach.

As usual with Audis, the front seats are bolstered nicely and there’s no shortage of adjustment on offer to find a comfortable seating position.

The back seat is spacious enough, although I was expecting more for a car on a new EV platform designed to be larger than the already-spacious Q5. At 182cm tall I have decent, but not a massive amount of room behind my own driving position, with airspace for both my knees and my head. As a saving grace here, the floor is more or less flat and the car is quite wide so the centre position will still be useful for a full-sized adult.

Storage comes via bottle holders and pockets in each door and nettings (which I don’t love as they tend to age poorly) on the backs of the front seats. Unlike the Q5 the rear row is fixed instead of on rails, but it does feature individually folding seat backs, which means you can drop the centre position to put long objects in the cabin and still have two rear passengers (kind of like a ski port, but better).

The boot measures 526 litres (or 1529L with the rear seats down) which seems about right, although we didn’t have a chance to test it with our usual luggage set. It has some space under the floor for the storage of cables, although like many EVs it doesn’t have a spare wheel, only an inflator kit. It also has a frunk, which measures 64 litres. These spaces might seem like a bit of a gimmick but the Q6 comes with a clever little fitted duffle bag which slots perfectly into the void where you can keep both your wall socket and Type 2 to Type 2 charging gear.

Inside, yes, there are bonkers touches in this most refined of automotive spaces, such as upholstery pinpricked by 107,000 'Placed Perforations' of 1.2mm in diameter, each individually examined, that replicate the shape of some clouds spotted over Rolls-Royce's Goodwood HQ. 

Beside those flourishes of lunatic opulence, the more practical features feel pedestrian, but they’re comprehensive. The wireless Apple CarPlay and Android Auto, the seamless 'Central Information Display' and the 18-speaker 1400-watt audio, the upgraded Wi-Fi hotspot and the unobtrusive USB-C ports. The rear-seats flush with giant, streaming-optimised screens and heated and ventilated massaging seats.

Rolls acknowledges the generational movement of its clientele from back seat to front, with over 90 per cent of buyers now opting to — gasp! — steer themselves in a Ghost. But with back-seat savoir faire in its DNA, Rolls simply extends its hospitality to every seat.

The Ghost Series II is yours for an indicative price of just $680,000 (or $800K for the Black Badge) plus substantial on-road costs. The Ghost Series II extended (which we didn’t drive at the international launch in Provence) will slip in at around $20K less than the Black Badge before additional charges. 

If they seem like big numbers, you’re probably the sort of person who looks at price tags, or who shops in shops that put price tags on things. These are not common traits of Rolls-Royce buyers, who may only be vaguely aware of the actual price of their vehicle, and whose historical impression of guillotines is generally unfavourable.

So, high six-hundreds is table stakes.

But you might also think the ‘standard’ Ghost, like all Rolls-Royces, is considered by most buyers to be a mere starting point, from which they’ll typically up-spec their ride from a sumptuous and expensive options list.

Spending another 10 percent of the purchase price on customisation is a bare-bones outlay for most owners, but even so, the evolved Ghost’s out-of-the-box features are so comprehensive as to be almost overwhelming. 

First, because the Ghost has been Rolls-Royce’s driver’s car since the first (modern) generation arrived in 2010, specifically to cater to a weird (for Rolls clientele) new generation of buyers who wanted to drive their Rolls themselves. 

So that price gets you, above all, that proven but superb 6.75-litre twin-turbo V12 engine, massaged via an eight-speed transmission and an AWD system that’s as rich and viscous as Crassus’s last libation.

There’s its subtly tinkered 'flight on land' 'Planar Suspension System' (note the unspoken dissonance between the terms ‘flight on land’ and ‘driver-focused'), with an ingenious 'Satellite Aided Transmission' system that uses GPS to pick the ideal gear with which to launch out of turns.

It works hand-in-velvet-glove with Goodwood's 'Flagbearer' camera system, which tracks the road ahead to chide potholes into submission in advance.

Because it’s a Rolls, though, that’s barely even the start of the story. 

The coachwork is extraordinary, with new trim options including natural open-pore 'Grey Stained Ash' design elements, a sumptuous new bamboo rayon textile called 'Duality Twill'.

There a night-sky inspired illuminated fascia that apes elements of time-lapse celestial photography, part of the central glass panel that stretches the length of the dash. 

Sure, you might expect that level of detail for the outlay. But for the outlay it’s far from missing anything you’d expect.

A lot of the bigger innovations for the Q6 e-tron can’t be as easily seen because they’re primarily a result of its new platform. This Premium Platform Electric (PPE) architecture is new to Volkswagen Group and is designed specifically by and for Audi and Porsche rather than the MEB platform which underpins both the Q4 e-tron from Audi and ID.4 from Volkswagen.

Benefits include a primarily rear-drive orientation, the ability to accommodate more sophisticated suspension layouts, software capable of reaching deeper into the car (when it comes to updates), and of course a new electrical architecture with the capability to support 800-volt systems.

Power is impressive across the range. The base Performance puts out 225kW/485Nm from its rear motor, and can sprint from 0-100km/h in 6.6 seconds. The Quattro adds a second motor on the front axle, which combines with the rear motor for totals of 285kW/580Nm. It can sprint from 0-100km/h in 5.9 seconds.

The range-topping SQ6 ups power significantly to 360kW/580Nm from its dual motors, lowering the 0-100km/h sprint time to just 4.3 seconds using launch control.

Rolls doesn’t like acceleration figures — too gauche, darling — but armed with that proven 420kW and 850Nm V12, the Ghost Series II has serious heft. Delivering max torque from 1600rpm — just 600rpm above idle — the effect is genuinely of one endless surge, a wafting cloud of momentum that subtly slips between gears as it exudes itself across the countryside.

The Black Badge edition, like all of its, er, ‘disruptive’ ilk offers a ‘Low’ button (‘Low’ means ‘Sport’ in Rollspeak), which bumps gearshift speeds by 50 percent when you plant your foot, and delivers a distinctly non-Rolls-like pop and burble on overrun. It also provides an extra 21kW and 50Nm, because Black Badge is mean and tough.

Driving range is excellent no matter which variant you pick. You’d hope so given the size of this car’s nickel-manganese cobalt battery pack. The usable 94.9kWh capacity grants the Performance 558km of range, the Quattro 542km of range, and the SQ6 568km of range, all measured to the WLTP standard.

The 800-volt architecture which forms part of the new PPE platform unlocks ultra-fast DC charging times, which are impressive given the size of the Q6 e-tron’s battery pack.

A claimed peak charging speed of 270kW will take the battery from 10 to 80 per cent in just 21 minutes if you can find a fast enough charger. Audi says the charging system is optimised to maintain its peak charging for as long as possible (something we’ll have the opportunity to test at a later date, although we’ve found these claims to ring reasonably true for the e-tron GT on the older J1 platform).

On a slower AC charger (the kind you might find at the local shops), the maximum charging speed is an acceptable 11kW, although the max rate of 22kW would be nice to see. At 11kW to charge from 10 to 100 per cent will take around eight hours. In an unusual touch, the Q6 gets a second AC charging port on the driver’s side to go with the AC/DC combo port on the passenger side.

Sadly, there’s no vehicle-to-load or vehicle-to-grid features for the Q6 e-tron range, particularly given the size of its battery pack. While you might not use these features initially, it would be good to have them long-term as more use-cases become apparent.

When it comes to energy efficiency the Q6 e-tron’s official numbers are 19kWh/100km for the Performance, 19.5kWh/100km for the Quattro, or 18.4kWh/100km for the SQ6. Interestingly, the SQ6 has the most impressive efficiency rating, which, according to Audi is due to the lower ride height and better aerodynamic performance afforded by the air suspension.

The consumption numbers are about on-par for a vehicle this size, but are far from impressive numbers I’ve seen in the real world on similarly sized rivals like the Ford Mustang Mach-E for example. As we were jumping in and out of vehicles on this launch, expect a more thorough real-world efficiency evaluation at a later date.

Provence is not entirely a driver’s paradise, with every stretch of slightly twisty tarmac only a counterpoint to a motorway lined with Marseille lorries, Depardieu-esque men in tractors who refuse to move to the verge, and small villages where each kerbside corners sit millimetres from the foot of an adjacent boulangerie.

Which is to say it’s neither a place for economy runs, nor a location at which to run up the consumption numbers with a madcap series of impromptu hill climbs.

Our Ghost II drive returned around 16L/100km, which feels about right with that gorilla-in-a-tuxedo 6.75L V12, and is only slightly above the official figures of 15.8L/100km. Not great, could be worse.

Here’s the thing, Audi has talked a big game about this new PPE platform, but from behind the wheel the Q6 e-tron doesn’t offer the kind of massive step change I was expecting. In fact, just one look at the car and I felt like I knew how it would drive, and it didn’t stray from this expectation.

The Q6 e-tron is defined by its balanced weight distribution, its sharp steering and the powerful follow-through its electric motor provides. It defies its weight in the corners, but at the same time its SUV body struggles to shake the sheer mass which remains present under the floor.

As a result, it doesn’t have the reactive athleticism of its combustion counterparts, instead offering a more sturdy feel of the road, bolstered by thick tyres. Still, no matter which variant you pick, you’re getting more power delivered more quickly than entry-level engines in the Q5 range, for example.

There’s something to be said for how exhilarating these can be. These new motors also don’t have the same disappointing hollowed-out acceleration feeling lesser MEB-based cars can have when it comes to overtaking manoeuvres.

And yet, there’s something disappointing about how the Q6 feels to drive. It’s exactly what you’d expect from a powerful Audi EV and nothing more, where some rivals, and even Audi’s own e-tron GT feel more like an absolute generational leap.

There’s more, too. Versions that don’t feature the acoustic glass had a surprising amount of road noise on coarse chip surfaces. I’d expect better for a premium car on a new platform, and the standard suspension had the odd jilted moment as it wrangled with the sheer weight of the Q6.

The air suspension package was a massive improvement on this, damping both noise levels and the undulations and imperfections the road can throw at you. It stood out to me as a very worthwhile option to have, even on base cars if you’re chasing the best handling and ride this platform has to offer.

The SQ6, featuring the lot, is of course an absolute monster of a car, with even more powerful acceleration, and the air suspension as standard, although on the road at least the additional power over the Quattro was hard to quantify. 

We didn’t have the chance to sample the base Performance at the launch. The rear-drive dynamics and lesser weight over the front axle as well as smaller wheel will make for a different feel compared to the Quattro and SQ6 we did drive, so we’re hoping we can bring you a review of this car at a later date.

The Ghost Series II drives like a magic carpet, serene and untroubled; in almost any stable other than that of Rolls, calling it a ‘driver’s car’ would have you throttled by their skunkworks. Everything is relative.

Still, it hides its considerable dimensions well. There’s never any doubt that you’re in a large saloon, as you white-knuckle the Ghost’s impeccably appointed steering wheel, but there’s always enough power to deliver creamily instant throttle response, even in the case of initially misjudged cambers. 

Nor can the Black Badge hide the shimmy of that characteristic ‘flight on land’ body drift. The upside is that its manners are impeccable, even through the worst possible pieces of corrugation Provence can deliver. 

If anything, the Ghost Series II’s big-hearted bulk adds to the fun factor, especially in some of Rolls-Royce’s more garish colour options, when gasping South of France MAMILs stare in amazement as a bright yellow, five-and-a-half metre Rolls passes them on the outside, scattering their various baguettes and garlands of onions.

You get airbags, ESC, adaptive cruise, parking sensors and auto parking, and a rear camera. But don’t expect Rolls-Royce to allow the blighters at ANCAP to wreck one.

The usual five-year and unlimited-kilometre warranty applies to the Q6 e-tron, alongside six years of roadside assistance and an industry-standard eight-year or 160,000km battery warranty.

Additionally, Audi throws in one year of a Chargefox subscription, theoretically making your first 12 months of fast DC charging free (provided Chargefox administers your local charging infrastructure).

At the time of writing, Audi was yet to provide service pricing, but the interval is nice and long, at 24 months or 30,000km. A pre-paid service package covering six years and 90,000km comes in at just $2080 which is super affordable for a car from a traditional luxury brand, even if it only covers the first three workshop visits.

Expect just a four-year servicing and warranty offer for Australian customers of this vehicle. So that means an unlimited-mileage warranty, including all services, for the first four years.