What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
There has never been a better time to be shopping for an electric SUV in Australia, with the avalanche of Chinese brands constantly smashing through the price floor as they bid for the title of Australia’s cheapest.
MG led the charge with its S5, which is $40,490, drive-away. Then Leapmotor upped (or downed?) the ante with its B10 with a $38,990, drive-away, price tag. And now BYD has knocked them both out with its Atto 2, officially Australia’s cheapest electric SUV (at least for now), with a MSRP of $31,990, which, in NSW, translates to a drive-away cost of less than $35K.
Cheap is one thing. But cheerful? Let’s find out, shall we?
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The BYD Atto 2 isn't just the cheapest electric SUV in Australia, it's also one that doesn't feel all that cheap, which is a hell of a magic trick. If it's easy, comfortable city motoring you're after, the Atto 2 delivers in spades. But if your blood type is high octane, there are better driving EVs out there.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.