Audi E-Tron vs Deepal S07

What's the difference?

The e-tron S looks mean, feels premium, and blends serious power with surprising grace under pressure. I still can’t shake the feeling I had with the standard e-tron, though, that this car is an Audi sports SUV first and an electric car second, and its weight holds it back from being as fun to drive as I think some rivals are.

If you love Audi and you want to go electric without stepping into something too unfamiliar it’s a great option. If you want an electric car which takes full advantage of what the next generation of technology can offer, keep an eye out, there’s plenty of fresh metal on the way.

The Deepal S07 has the makings of a great family friendly EV, but with some quirks that really need to be ironed out.

The e-tron S looks properly mean, with its adjustable ride-height suspension and enormous wheels combining nicely with the extra subtle sporty highlights to make for a squat SUV which clearly means business.

The width is especially evident with those accentuated wheelarches and the lines set by the lower wing to draw your eyes out to its edges. In profile it's easy to see its long wheelbase and tapered rear roofline, giving even the SUV a slinkier frame than you may be used to when looking at the comparatively boxy Q5.

The thing that strikes me about Audi’s e-tron range, though, is how little a departure it is. It ambiguously slots somewhere above the Q5 and below the Q7, but sticks very closely to the German brand’s styling script.

Sure, it looks a bit lower to the ground, and a bit meaner than you might expect for an EV, but it’s not as much of a departure as Jaguar’s I-Pace or BMW’s iX.

I suppose the biggest advantage here is nobody is going to say the e-tron’s overall visage is controversial, and certainly, it will appeal to existing fans of Audi’s design.

Inside it follows much the same theme, with all the key touchpoints and styling elements nearly identical to other Audis in the range, if not very similar.

It feels like a sensible, refined place in the cabin, with the only whacky pieces being the extra touchscreen for the climate unit and the strange thumb-operated shifter mounted on a floating piece which looks and feels like it could be the throttle control for a jet engine.

The dash is a bit more integrated and modern than in the conservative Q5 or Q7, with the air vents leading to the digital instrument cluster as part of an aesthetic three-terrace design which runs across the entire dash and into the doors.

The screens which appear in place of wing mirrors take a bit of getting used to. Aside from those notable departures, the interior continues the theme of sticking closely to the Audi formula, providing a more modern space which will still be familiar to existing fans of the brand.

If you’re left a little underwhelmed from the bland same-sameness of so many new SUVs, I reckon you’d like the Deepal S07 in the metal. Because boring it ain’t.

It’s sharp and purposeful and full of lovely creases and angles, and it stands out on the road — especially in this 'Sunset Orange' colour.

Deepal says it was designed in Turin, Italy, but I'm not sure that matters much. I mean, being in Italy doesn’t guarantee design success – just look to the modern Lancia range for proof – but I guess it’s something for a newish Chinese brand to hang its hat on.

Inside, the design is lovely, too. I like the materials used, the extended dash and the size of the central screen (though it tilting towards you or the passenger is probably overkill). And the flat-bottom wheel is a nice touch.

I'd like to know where the air con was designed, though. It feels massively underwhelming on a piping hot Sydney day. The main outlet is at the bottom of the dash, which is perfectly positioned to chill absolutely nothing, and you can’t really change the direction of the vents, either. Or, at least, I couldn't figure out how to.

As an electric vehicle, the e-tron has certain advantages over its combustion equivalents, and overall makes for an accomplished family-sized SUV. But there are areas where more could be done to take advantage of its high-voltage features and abundant footprint.

Up front in the cabin is a good place, with both occupants treated to lavish seats with plenty of head and legroom, great adjustability, and plenty of width in the cabin.

The finishes are beyond premium with thick chunks of well-padded leather meeting your elbows, hands, and knees at every point. As always the lovely Audi switchgear exists in most places, but the removal of solid toggles and buttons in favour of an extra touch panel feels unnecessary.

There’s still a physical volume knob, and while the climate touchscreen is plenty large enough to have a shortcut button for every function without needing a sub-menu, it feels like you have to move your eyes too far from the road to know you’re going to jab it in the right spot.

Even the main touch panel has an interesting haptic feedback effect for each press, designed to mimic the solidly-sprung button hardware the brand has used in the past.

The screen looks amazing and is fast and sharp, key hallmarks of computer hardware that's up to the task, although the resolution is so high the touch elements when using Apple CarPlay end up being a little small and hard to stab at while you’re trying to keep your eyes on the road.

For storage there’s a big bottle holder and bin in the doors, a large cutaway with a storage tray, dual bottle holders, and power outlets in the centre, with a further smallish storage area under the armrest console.

Unlike some EVs there’s no huge cutaway under what was traditionally considered the transmission tunnel, although there is a small bay with the USB-C ports.

The rear seat feels good for space, with an almost flat floor and decent legroom and width, although headroom could be better.

There are netted pockets on the backs of the front seats and decently-sized bottle holders in the doors, with a further set in the drop-down armrest.

The quad-zone climate with its own touch panel and adjustable centre vents is a nice touch in the rear, as is the set of USB-C ports below. The hard backings to the front seats and built-in sun blinds our car had will even be great for kids.

The boot measures in at 660 litres, which is high for the segment. It fit our three-piece CarsGuide demo luggage set with room to spare, and that's despite the massive battery pack under the floor.

There’s auxiliary storage, too, with a further bay under the boot floor and a second small tray situated under the bonnet, both useful for keeping your charging paraphernalia.

At just over 4.7m long and 1.9m wide, with a 2.9m wheelbase, the Deepal is a sizeable proposition, which means good passenger room and decent luggage space.

Starting at the boot, you’ll find 445 litres with the rear seats in place, but with the seats folded flat that number grows to 1385 litres. There’s a frunk up front, too, that holds another 125 litres.

In the back, the room is ample for full-size adults. When sitting behind my own 175cm driving position, I had more than enough knee and headroom to sit comfortably. 

There’s also a heavy pulldown divider that’s home to twin cupholders, and there are two more up front, and USB connection points galore. Bonus points for the back seat riders being able to adjust their own air temps, too.

It’s easy picking in the Deepal range, given there’s one model with just the one trim level, simply called the S07.

It’s currently $58,521 drive-away in NSW, or $53,900 before on-road costs. And that’s probably about right. You can get an entry-level Kia EV5 for $56,770, though with less range and kit, or the XPeng G6 Standard Range for $54,800, though that’s before on-road costs. The new Model Y is a bit of a jump, at $63,400 on the road.

For that you get 19-inch alloys, a fixed sunroof with a sun shade, LED lighting all around and a powered boot. 

Inside, there’s a giant 15.6-inch touchscreen that can swivel towards the driver or the passenger, wireless Apple CarPlay and Android Auto, a 14-speaker Sony stereo and wireless device charging.

There’s dual-zone air con, the seats (heated and ventilated up front) are trimmed in synthetic leather and there’s an interior camera with gesture control, so you can use a kind of sign language to take a photo, control the stereo or answer or hang up the phone. It's weird and makes you look like a turkey, which is why I used it once and once only, but you might like it.

The S-branded e-tron sets itself apart from the rest of the range with a seriously powerful set of three motors. There are two on the rear axle, and one on the front axle.

The total combined output of this collection is 370kW/973Nm, which for a combustion car, would be unprecedented.

To be fair, these figures are under a ‘boost’ mode, with the car generating a still strong 300kW/800Nm in most situations.

The three motor drivetrain allows for an electric version of Audi’s ‘quattro’ all-wheel drive system which the brand says can react to changes in 30 milliseconds and move torque appropriately.

The system is rear-biased, and in the name of efficiency the front motor is only used when required under acceleration or cornering.

The S07 is powered by a single 160kW/320Nm rear-mounted electric motor and it's rear-wheel drive. That’s enough output, says Deepal, to push the S07 to 100km/h in 7.9 seconds — not bad for a two-tonne-plus SUV.

The e-tron may be electric, but it’s also a performance car. To that end, its energy consumption, relative to the field, is behind the pace.

In fact, at a whopping 27.8kWh/100km, driving the e-tron around feels like the electric equivalent of steering a big V8.

It produced one of the highest consumption numbers I have seen from any EV during my time with it. Considering this number is even below the WLTP consumption number, which is 28.4kWh/100km, that's not great.

For comparison, the Mercedes-Benz EQC's official number is just 20.8kWh/100km, while the Jaguar I-Pace consumes 21.2kWh/100km according to the WLTP procedure.

Yes, they aren’t performance cars in the same sense, but it’s still a big difference.

I made sure to take it out and stretch the e-tron’s legs to assess its performance in its more sporty driving modes, but the majority of my time with the car was spent in a more comfort-oriented setting and with the regenerative braking set to maximum.

Possibly as a result of its real-world consumption, my car was showing about 350km of range on a full charge, a little below the official WLTP number of 364km, although it is worth noting the enormous 21-inch alloys do their part to reduce the range. The car ships with 20-inch wheels in Europe.

The good news is the e-tron is capable of charging fast, with its max DC charging speed set at 150kW (allowing for a 5.0-80 per cent charge time for its 95kWh battery of 30 minutes), and its AC charging speed set at 11kW, which allows a slow-charging time of around seven hours.

If you intend to park on the street or live in a unit where installing charge infrastructure is impossible, I would strongly recommend you consider the 22kW AC charging upgrade which will cut the AC charge time in half.

While there are few public stations currently capable of the full 22kW in Australia, it will future-proof your car for ideal convenience charging for when they're more commonplace. 

The 79.97kWh ternary lithium battery delivers a claimed driving range of 475km. It is, however, set up for just 92kW DC fast charging, which means going from 30 to 80 per cent will take just over half an hour. That’s at an appropriate DC fast charger, of course. Your 7.0kW AC home wallbox will take 11 hours, or eight hours if you can draw 11kW.

Does the e-tron live up to the promise set by sporty Audis which have come before it? The answer is interesting.

There is no doubt the e-tron S is rapid, at times absurdly so. If you stick it in the required S mode and hunker the suspension down, planting the accelerator makes its claimed 0-100km/h sprint time of 4.5 seconds suddenly very real.

It lurches ahead without so much as a squeak from its enormous tyres, grabbing the road with its front axle as it warps you forward.

So yes, this electric performance car is no doubt quick. It is also heavy. Weighing in at a tare mass of 2830kg, the e-tron S is quite literally massive.

The trouble is, while its powerful electric motors are great at overcoming this gravitational obstacle in a straight line, it’s in the corners and at low speeds where you feel every bit of it.

The e-tron crashes over larger bumps, it’s suspension struggling to deal with the combination of its weight and low-profile tyres, while it can also feel cumbersome in the corners around town.

The suspension is better at levelling things out once you gain a bit of pace, and the tyres work with the all-wheel drive system to put in a Herculean effort when carving up bends at speed, but there’s the ever-present lurch of weight always working against you.

This feeling isn’t helped by the steering tune, which even in its most comfort-oriented setting feels hefty and slow to turn. In the default sport mode, ‘dynamic’, it takes effort to push this car around corners.

Despite the unsettling feeling of it, though, the car holds on for dear life, and I never once felt as though the tyres were remotely in danger of breaking traction when put under pressure.

Is it a performer, then? Absolutely, there’s something mind bending about a vehicle so heavy going so quickly.

Does it feel fun to drive? Less so. I enjoyed the connectivity of the Porsche Taycan offers at speed more than I enjoyed the e-tron S, and its weight and girth demand a nice wide piece of tarmac for you to really wring it.

It’s far from a darty and engaging car like the Q5 can be despite its mammoth power outputs.

Elsewhere, the drive experience feels very Audi, though. The touchpoints and feedback are mostly familiar, as are the software and ergonomics.

The virtual wing mirrors are more of an inconvenience than anything else. This car is already hard to see out of, with big C-pillars and a tall belt line, and the digital exterior mirrors offer what feels like a limited angle of vision and make it extra hard to see out at night.

Some things fall to the wayside a little. The e-tron’s drive system almost hides the regenerative braking setting several menus deep, which, once activated, allows you to set it using the paddle-shifters on the wheel.

Audi says the regen will account for nearly 30 per cent of the car’s range, which is odd because even at the highest setting it feels a bit mild, relying on the user to manually operate the brake for a ‘blended braking’ mode to make up the difference.

It’s a bit of a stretch from the single-pedal driving modes offered on some rival cars.

My theory here, as with this car’s look and feel, is the e-tron is primarily designed to be familiar to an existing Audi customer, or someone coming out of a purely combustion premium rival.

Binging, bonging safety systems aside, the Deepal S07's drive experience is relatively peaceful.

It can feel heavy, and isn't dynamically perfect through tighter bends, and even in the city the suspension - which does a good job ironing out most road imperfections - can clang over sharper, bigger stuff, especially if you're too enthusiastic with a speed bump.

But provided you're not asking too much of it on some twisting pass, and you're gentle enough over really big bumps, the S07 behaves much as you'd expect a big, wafty electric SUV might.

That is, with a smooth flow of power, steering that isn't overly direct, but not overly sharp either and with comfort the order of the day.

There are some annoying quirks, though, that would seem easy enough to iron out. The safety systems are often intrusive – and other Chinese brands can get them to be far less annoying – but I also found the tech and user interface annoying and fiddly, which again would be easy enough to fix.

Handing out a low score for a five-star ANCAP car seems harsh, but bear with me.

All the major bases are covered, the standard spec including auto emergency braking (AEB) with car-to-car and 'vulnerable road user' (pedestrian, backover, cyclist, motorcycle) detection, blind-spot monitoring, lane-departure warning, lane keeping assist and more. And there are front, front side (chest), side curtain and front centre airbags.

But the single biggest drawback of the Deepal experience has to be the most annoying, infuriating active (crash-avoidance) safety systems I’ve ever come across. Honestly, it has to be experienced to be believed.

For one, whenever I wear sunglasses it gives me an “occlusion” warning, which I genuinely had to Google, but that’s nothing compared to the driver attention monitor, which seems rigged to go off if you so much as blink, sending chimes binging and bonging throughout the cabin, increasing in number like a bomb about to go off.

And if you have to turn them off every time you get in, you have to wonder if they have any business being there at all.

So yes, it wears a maximum five-star ANCAP rating from assessment in January this year, but it’s a tree falling in the forest, kind of vibe, like if a car has every active safety system known to man, and you want to switch them off every time you get in, is it any safer than a car that doesn’t have any systems at all?

Audi has followed its Volkswagen parent in upgrading its warranty to five years and unlimited kilometres, finally leaving BMW and its three-year warranty behind.

The e-tron’s high-voltage battery components are covered by a separate eight-year and 160,000km warranty, but the big win, especially in this premium segment, is the first six years of servicing (covering three 24 monthly or 30,000km visits) is free.

Oh, and your public charging is largely free for the same period too, as Audi throws in a six-year ChargeFox subscription.

Six years pretty much cost-free? Audi, how far you’ve come.

The S07 is covered for seven years or 160,000km, while the battery is covered for eight years or 240,000km.

Servicing is required every 12 months or 10,000km, and the brand’s capped-price servicing program covers the first seven services (or eight, if you include the initial 5000km check-in, which is free), for a total $2981.43 (or an average of $426 per paid workshop visit).