Audi 90 vs Gac M8

What's the difference?

If anyone was worried that it would be too late to get a decent bit of value out of an entry-level iX, there's reassuring news.

With more power, range and features added to the model and the cost remaining close to its former sticker price, the iX has held up well despite now existing in a more competitive environment.

The GAC M8 PHEV Luxury is a people mover that carves out a very specific niche, largely thanks to its plug-in hybrid powertrain and ambitious price point. It’s undeniably well specified and genuinely luxurious inside, but it never quite escapes its chauffeur-like identity as it's a vehicle built around passenger comfort rather than driver engagement.

Being a new brand in our market limits ownership appeal, at least for now. Where the M8 really impresses, though, is efficiency, and that alone may be enough to justify its unusual positioning.

The iX was a bit divisive upon its original launch, because it was one of the early adopters of BMW’s current ‘big grille’ era.

The good news for the iX is that many have adjusted their expectations on that front and it now feels pretty well at home in the brand’s line-up.

The addition of the 'Iconic Glow' grille surround might be a step too far for some, but overall the iX has aged well and its exterior design hasn’t changed much because of that.

The adaptive LED headlights have new DRL elements, and the M Sport pack is now standard, but if you were only casually familiar with the iX you’d have to be looking closely to spot the update.

The new colour palette for the iX also includes the pictured 'Arctic Race Blue metallic', though I’m personally a fan of the iX in all black, giving it a more monolithic look.

Inside, it’s a similar story - what was once perhaps ahead of its time is now the expectation in an electric SUV. Minimalism in terms of physical controls, but plenty of space.

Helping the feeling of spaciousness is the now-standard panoramic sunroof, though a lack of physical shade is one of the iX’s few interior let-downs. Instead, it can electrochromatically ‘shade’, which still lets in plenty of light.

At night, ambient lighting joins the glow of the iX’s rather large 14.9-inch multimedia touchscreen and 12.3-inch driver display.

The GAC M8’s design is… well, it’s out there. This isn’t a people mover that fades politely into the background. There are clear parallels with the Lexus LM, right down to the towering grille (complete with a vague hint of spindle shaping), which may well be the tallest grille I’ve encountered!

It’s a big unit, too, measuring 5212mm long, 1893mm wide and 1823mm high. The overall shape is sharply squared-off and prioritises presence over dynamism. It also comes standard with a full suite of LED exterior lighting.

The cabin claws back some design cred, though, as it’s downright plush with its semi-aniline two-tone leather upholstery - finished in a lush burgundy/black duo in our test vehicle. Accent panels vary between a diamond-design for the dashboard and doors, to suede soft-touchpoints and rose-gold inserts liberally scattered across the cabin. 

The only accent that doesn’t land is the large swathes of piano black on the centre console as it’s hard to keep clean.

There are some nice little surprises, too, like the fidget spinner-style crystal gear lever, which is surprisingly fun to fiddle with at traffic stops and two sunroofs with the rear fixed panel illuminating with internal ambient light.

Some of the finishes aren’t the best as there are joinery and door handles that don’t line up properly, which is surprisingly more annoying than you’d think once you notice it. But overall, the cabin feels well-considered and luxurious, even if the execution isn't always flawless. 

The space on offer in both rows of the iX is a huge plus, and it might even be enough to make you look past some of the small downsides to the electric Bimmer’s interior.

The iX’s clever two-level central console has the phone charger pad and drinks holders down out of the way and means you can put distractions (phone) and your tall bottles out of the way. There's a slot above for your phone to sit upright with a gap under for charging, too.

The storage bin under the armrest also has plenty of space as well as a little shelf for smaller items you don't want to go hunting for, but the iX’s control panel and dial are still reflective and, at certain times of the day, this means distracting light getting in your eyes. 

Speaking of distracting, I have found BMW’s multimedia software to be less intuitive and more complicated with each major update, and ‘OS 8.5’ is no different. At this point, using the brand’s touchscreen feels like operating an iPad on the move, with dozens of menu tiles to sort through.

But back to the physical space that is the iX’s interior - the big EV makes a lot of sense as a family car, especially if your kids are old enough to appreciate (and keep clean) the fit and finish.

Not only does the drive have a nicely adjustable and comfortable sports seat thanks to the M Sport pack, there's also heating and a massage function.

The front passenger gets the same, and the second row is borderline palatial. There's heaps of kneeroom, headroom, and even space under the front seats at their lowest setting to slot your feet.

The four-zone climate controls mean arguments are avoided, there is of course a central armrest, though even with it folded up and a person in the centre there's enough room in the back to be comfortable. 

Behind that, the iX’s 500 litres of boot space could probably be expanded but at the expense of rear legroom, so it's acceptable. There is space under the floor for cables, but no space saver spare, just a repair kit.

There's a switch that allows you to fold the seats down from the tailgate, but you can also manually fold the middle seat for a 40/20/40 split rather than the more expected 60/40.

The front row has plenty of space and the seats feature heating and ventilation, making longer journeys comfortable. However, there’s no extendable under-knee support and only the driver gets lumbar adjustment. I’ve spent much of the week feeling like a chauffeur, as my husband and child insisted on sitting in the back!

The middle row is where the M8 really shines. The captain’s chairs are indulgent, offering full recline, footrests, heating, ventilation, and massage. Comfort is excellent, though the footrest extension limits space for the third row, and even at 168cm I found it a snug fit when fully reclined. Access is straightforward with grab handles and a low 143mm step-in height, though be mindful of kerbs as the doors aren’t forgiving when it comes to tall council strips.

The third row is one of the few that genuinely accommodates adults. Head- and legroom are ample, and the seats feel firm but comfortable, especially with the foldable armrest. Amenities aren't forgotten with four cupholders, two USB-A ports and directional air vents. Access requires sliding through the middle row, so it’s best if those seats are unoccupied, but otherwise it’s not too taxing.

Front-row storage is practical, with a mid-sized glove box, dual-opening middle console, cupholders and a clever phone cradle that integrates a wireless charging pad and cable routing for a tidy set-up. There’s also a USB-A and USB-C port and a 12-volt socket in the large shelf underneath the centre console.

The middle row enjoys three USB-A ports, a USB-C port, directional air vents, retractable sunblinds, tray tables (though not usable while driving) and climate control. Storage is decent, with six cupholders, one of which has heating and cooling, two map pockets, a pull-out drawer and a 220-volt AC outlet.

The 10.1-inch touchscreen multimedia system is serviceable but feels slightly small for the luxury segment. Graphics aren’t the sharpest, the layout isn’t always intuitive and some functions, like the heated steering wheel, require digging through menus. Wireless Apple CarPlay and Android Auto performed flawlessly throughout the week and the 12.3-inch digital instrument cluster is clear and well laid out.

Boot space is modest for a people mover, offering 280L with all rows in place which is enough for a small grocery run but not for a fully-loaded family outing. Folding the third row expands capacity to 1500L, though that leaves you with a four-seater. The loading height is low, which helps, but it has a tall lip which prevents it from being ideal for sitting on during tailgates or picnics. There’s a small underfloor compartment housing the tyre repair kit and a powered tailgate rounds out the package.

There are two grades available for the GAC M8, and for this review we’re in the flagship Luxury, priced from $83,590, before on-road costs. It’s an awkward vehicle to compare because, right now, it’s the only people mover on sale with a plug-in hybrid powertrain.

Its closest like-for-like rivals in terms of size, specification and middle-row captain’s chairs are the all-electric LDV Mifa 9 Luxe and Zeekr 009 (FWD), priced from $129,000 and $115,900, before on-road costs, respectively. Compared to them, the M8 presents strong value. The equation looks less convincing when it’s parked alongside the flagship Kia Carnival Hybrid, which starts from $76,630 MSRP, though the intended markets between the two are notably different.

GAC hasn’t held back on features in the Luxury grade. The front and middle-row captain’s chairs are power-adjustable and offer heating and ventilation, with the middle seats also gaining full recline, extendable footrests and a massage function. Curiously, the driver misses out on massage, though.

Other highlights include a front sunroof with manual blind, a second fixed glass roof, semi-aniline leather upholstery for the first two rows with leather in the third, and a heated steering wheel. Practical conveniences are well covered too, with powered sliding rear doors, a hands-free powered tailgate, acoustic Michelin 18-inch tyres (designed to reduce road noise), a 360-degree camera system, manual rear sunblinds, three-zone climate control and one-touch ‘reset’ buttons for the middle-row seats.

Technology feels thoughtfully specified rather than excessive. There’s a 12.3-inch digital instrument cluster, wireless Apple CarPlay and Android Auto, Bluetooth connectivity and an eight-speaker Yamaha sound system. Charging and power options include six USB-A ports, one USB-C port, a 12-volt socket and a 220-volt AC outlet. The 10.1-inch multimedia touchscreen looks larger than it is thanks to its housing, though it ultimately sits on the smaller side for a vehicle pitching itself at the luxury end of the market.

The iX has, as the xDrive part of its name would suggest, a dual-motor electric set-up with all-wheel drive. 

Power and torque now total 300kW and 700Nm for the system in the xDrive45 M Sport, up from the 240kW and 630Nm on offer in the outgoing xDrive40.

BMW says the iX is now good to hit 100km/h from a standstill in 5.1 seconds, with its claimed top speed a nice, rounded 200km/h.

Both M8 grades share the same plug-in hybrid powertrain, pairing a 2.0L, four-cylinder, turbo-petrol engine with a single electric motor. Combined, they produce up to 274kW of power and 630Nm of torque which is impressive on paper, though it only manages 0‑100km/h in 8.8 seconds. Once the battery is depleted, outputs drop to a more modest 140kW/320Nm. Power is sent to the front wheels through a two-speed automatic transmission, and the M8 is not rated for towing.

To get the best performance from this type of set-up will require diligent recharging.

The iX’s 94.8kWh battery allows a range up to 522km, but relatively low efficiency because of the size and weight.

Its 20kWh/100km is on the higher side of power use for cars around this size and this is part of the reason its huge battery capacity results in a fairly average driving range.

Maximum power input for DC fast charging is, however, up from 150kW to 175kW with the update, which is good news for those long drives.

The M8 is equipped with a Type 2 CCS charging port, accepting up to 6.6kW on AC and 39kW on fast DC power. Being able to use a DC charger is a definite plus for a plug-in hybrid and you can charge the battery on this type of charger from zero to 80 per cent in around 30 minutes.

Its 25.57kWh lithium-ion battery is generous for a plug-in, delivering an electric-only range of up to 106km (WTLP). With a combined cycle (urban/extra-urban) fuel consumption figure of 6.1L/100km and a 56L fuel tank, the M8 offers an overall driving range of more than 1000km which is excellent for a vehicle of its size. As with any plug-in, regular charging is key to achieving these figures; over my week of driving, I averaged 6.2L/100km, which is very excellent.

GAC recommends a minimum 91 RON unleaded petrol.

The BMW iX was a relatively early entry into the catalogue of electric cars I’ve driven and because of that it had a couple of (in hindsight) unfair criticisms levelled at it.

For a start, it felt heavier than expected and its ride quality didn’t feel up to BMW’s standards - both things that plenty of electric SUVs have struggled with since.

But its drivetrain, design, and interior all impressed, aside from perhaps some of the aforementioned interior reflections.

Now years on, and the iX has aged well.

Some of the mechanicals and suspension also copped a tweak along with the entry iX now being a more powerful ‘45’. The result is a big electric SUV that holds up better than I remember.

‘Smooth’ is the key word that comes to mind in regards to a lot of the iX’s characteristics. While it’s still not perfect and feels heavy, the iX rides well in comparison to many SUVs on the market, including some of its close rivals.

Perhaps key to this is the fact its standard 21-inch wheels leave plenty of tyre to help the suspension soak up sharp edges on bumps, while we’re sure BMW’s handling engineers have learned more about getting the best out of a big, heavy electric vehicle in the last couple of years.

Road noise is well-muted as a result, and the shape of the iX doesn’t seem to lend itself to excessive wind noise. Even when you’re getting rather quick.

Despite being a 2525kg beast, its 5.1-second sprint to 100km/h is in the muscle car realm - the last of Holden’s V8 Commodores would do about that, for reference.

Its acceleration is also nicely progressive, rather than giving you an almighty but unnecessary jolt of torque right as you put your foot down. But once there’s traction and you’re rolling, the xDrive45 is impressive.

Meanwhile, its cornering and braking still reveal the heft behind the iX, it’s not something you can chuck around like a go-kart, but that’s also not really its area.

Anyone familiar with BMW’s steering characteristics will find the slightly higher force required for its weight (and thickness of the steering wheel rim) standard, though it’s still unnecessarily on the heavier side.

Around town, the M8 delivers plenty of power and is whisper-quiet when running in electric mode. Once the battery depletes or you switch over to the petrol engine, that sense of instant oomph fades. Overtaking on hills is achievable, but even with an empty car it can feel a little underwhelming.

Steering is light, but the car feels solidly planted in most situations. Handling isn’t as dynamic as a Kia Carnival and the M8 can feel a touch ungainly through bends, though it’s more than manageable for everyday driving.

Ride comfort is high, especially for passengers, due to forgiving suspension and a cabin that doesn't let a whole lot of road or wind noise in. The M8 is a comfortable cruiser.

Visibility is surprisingly good for a 5.2m-long vehicle with minimal blind spots from the driver’s seat. The bonnet and dash, however, stretch further than they appear, which can make judging the nose a little tricky at first.

Ground clearance is only 143mm, so it’s easy to scrape the nose over speed bumps or when parking. The 360-degree camera system is decent, but manoeuvring into tight spaces still requires some care as it fills out a space. You also have to leave about a metre of clearance behind you if you want to open the tailgate.

The M8 hasn’t been tested with ANCAP yet and is unrated but it has a good suite of safety equipment including seven airbags with the curtain airbags covering all three rows but unique for the class is another airbag across the rear windscreen. However, it misses out on a front centre airbag., which is a strange omission now.

Standard equipment includes big-ticket systems like blind-spot monitoring, autonomous emergency braking, forward collision warning, lane keeping aid, lane departure warning, traffic sign recognition, rear cross-traffic alert and a clear 360-degree view camera system with front and rear parking sensors.

There is a sound alert and driver seat vibration that activates for some systems which I found to be a good addition. There’s also four ISOFIX child seat mounts (two in each rear row) and a total of five top-tether anchor points. While the M8 has adaptive cruise control, it’s not well-calibrated and creates a middling on-road experience.

BMW offers a five-year/unlimited kilometre warranty with an eight-year/160,000km warranty on the battery.

BMW servicing takes place as needed rather than on a schedule, meaning you’ll be alerted via the car or app when a service is required in the near future.

For the iX a six-year all-inclusive service pack costs $3475, regardless of how many km you drive.

BMW has 54 servicing dealers listed in Australia, with each capital city covered and many more locations in the eastern states.

The GAC M8 is backed by a seven-year, unlimited-kilometre warranty, along with five years' complimentary roadside assistance, which is competitive against several of its nearest rivals. Service pricing has yet to be confirmed, though servicing is scheduled at 12-month or 15,000km intervals.

For now, the service network is limited, with around 10 centres nationwide, though GAC offers authorised servicing through third-party providers such as MyCar, which helps broaden access in the short term.