Zeekr X vs Jeep Grand Cherokee L

What's the difference?

It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

Jeep’s aim with this car is to lift the Grand Cherkee to a more premium level, and that’s about brand equity and badge credibility as much as it is the vehicle itself.

The seven-seat L has stepped up in price, but also in practicality, refinement and equipment, while maintaining serious off-road ability.

Does it have what it takes to tempt people away from, say, the German Big Three? That’s a tough ask, but this Jeep certainly has more of what it takes to make that a real possibility. 

For mine, the entry-level Night Eagle is the pick. Well equipped, heaps of safety and plenty of off-highway prowess.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.