What's the difference?
Zeekr is making waves in Australia at the moment but it's not because of the car you see before you.
Nope, it’s the 7X mid-size SUV that’s captured a heap of attention and a whole lot of sales. In fact, of the 1832 sales the brand has managed over the first three months of 2026, just 54 were for the X.
But that was the old X and this is the new one. With more power, more performance, faster charging and a whole heap of pretty special equipment, especially for the small SUV segment.
So, is that enough to finally put the X on the map?
When the iPhone first appeared just over a decade ago, I can remember thinking a phone without buttons would be a giant pain in the neck. Until I used one, and now the idea of a keypad phone sounds akin to starting a car with a crank handle.
The new 1 Series is likely to offer most buyers a similar revelation, with its move from the BMW-traditional rear-drive layout to more conventional front and all-wheel drive. That is assuming you gave a damn in the first place, as I suspect it’s only hardcore BMW traditionalists that care about a rear-drive premium hatchback in 2020.
And that’s not who is buying the 1 Series, with the Bavarian brand’s cheapest model intended to appeal to younger buyers who are more likely to care about connectivity, practicality and personalisation options than the excitement of losing grip from the rear. It certainly hasn’t stopped plenty of people from buying 1 Series-rivalling A-Class and A3s from Mercedes-Benz and Audi over the years.
It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
To answer the question of whether it matters that the new 1 Series is no longer rear-wheel drive, I say no it doesn’t. It may not be as romantic on the absolute limit, but it is better in every measurable way, and still feels distinctly BMW despite moving to the conventional layout of its rivals.Â
Be sure to check out Mal’s video review from the 1 Series launch last December: