What's the difference?
Some VW models, like the Golf, are household names. No doubt about it. But this? Well, it's probably not one of them. Or not yet.
This is the Arteon, the German's brand's flagship passenger vehicle. Put it this way, if VW's tag line is premium for the people, then this is the most premium. And the people? Well, they're the ones who might normally be shopping for a BMW, Mercedes or Audi.
The name, by the way, comes from the the Latin word for art, and it's a nod to the design focus that's been employed here. It comes in a shooting brake, or wagon, body shape, as well as this, the Liftback. And a quick spoiler alert, it looks pretty good, right?
But we'll get to all that. As well as the big question - can it mix it with the premium-brand big boys?
Sharing the same Volkswagen Group PPE platform as its main rival, the Porsche Macan 4S, the newly launched Audi SQ6 e-tron has promised both efficiency and performance.
Is it a combination that can be achieved in real life? My family of three have been testing it out this week to find out for you.
The value, driving dynamics and appearance are on point for a premium play here. If you can forgo the badge snobbery attached to the German big three, then you'll find lots to like about Volkswagen's Arteon.
When it comes to a performance electric SUV, the Audi SQ6 e-tron is a fine example and showcases a masterclass in design. It drives and handles beautifully, even if it’s not as fun as I expected.
The technology looks amazing and I'm sure the little bumps we experienced will be ironed out with a software update.
The SQ6 will suit a smaller family best but the decent driving range and fast charging capabilities means regional families might like it too.
It's really all about the looks here, and while the Shooting Brake is particularly handsome, the regular Arteon looks premium and polished, too.
VW tells us injecting a bit of sportiness was a key aim here, both inside and outside, and that's particularly true of the R-Line model, which rides on bigger 20-inch alloys, compared to the 19s on the Elegance, with their own bespoke design.
The body styling is more aggressive, too, but both trims get lashings of chrome along the body work, and a sleek, swept-back style that looks more premium than overtly sporty.
In the cabin, though, you can see that this is an important car to VW. The touchpoints are almost all soft to the touch, and it's both understated and tech-saturated at the same time, including the swipe-to-adjust function for the stereo and climate, with new touch-sensitive sections added to the centre console and steering wheel.
It feels, dare we say it, premium. Which is likely exactly what VW was going for...
The SQ6 has a distinct look compared to the other mid-size SUVs in Audi’s stable with panelling that lacks some of the severe pleating of its cousins, instead incorporating swoopy lines and a more pronounced moulding around the base of the car.
The sporty S styling is seen in the large 21-inch alloy wheels and red calipers but the customisable light designs inside and out really make this stand out.
The interior is sumptuously styled with Nappa leather and suede upholstery and trims, and sports front seats, while the use of displays in the dashboard makes the SQ6 feel like a spaceship.
However, the main panel curves towards the driver and it still feels accessible and intimate for a cockpit. The cabin looks as expensive as what you’d want it to look like at this price point.
Interestingly, both body styles share near identical dimensions, with the Arteon stretching 4866mm in length, 1871 in width, and 1442mm in height (or 1447mm for the Shooting Brake).
Those numbers translate to a seriously spacious and practical cabin space, with an acreage of room for backseat riders. Sitting behind my own 175cm driving position, I had heaps of space between my knees and the seat in front, and even with the sloping roofline, plenty of headroom, too.
You'll find two cupholders in a pull-down divider that separates the back seat, and a bottle holder in each the four doors. Backseat riders also get their own air vents with temp controls, as well as USB connections, and phone or tablet pockets on the rear of each front seat.
Up front, the theme of space continues, with storage and cubbies sprinkled throughout the cabin, as well as USB-C connections for your phone or devices.
All that space means a sizeable boot area, too, with the Arteon serving up 563L with the rear seats in place, and 1557L with the back pews folded. The Shooting Brake ups those numbers - thought not any as much as you might think - to 565L and 1632L.
The cabin's primary objective seems to be one of passenger comfort. Everything you touch feels soft under hand and while seat padding is on the firmer side, all but the rear middle seat is comfy on a longer journey because of their extra functions.
The rear-row back rest has two recline positions and the seat beds offer long under-thigh support. The middle seat bulges up, and coupled with the compromised legroom, it won't be a nice seat for an adult.
The front row offers the best legroom and there is enough space in the rear for my six foot three brother to squeeze into (somehow) but I wouldn't want to be in the rear for a longer journey if you're super tall.
Access is good for each row with wide door apertures and seats that aren't positioned too high. There will be no groans getting in and out of the SQ6.
Up front the glovebox and middle console shoulder most of the storage burden but there is a handy flip-down drawer at the driver's knee for a wallet and a centre console with the charging stuff but it is an awkward space that could have been better utilised. Things tend to move around in there if not secured.
In the rear there are a couple of net map pockets, storage bins and a total of four drink holders but that's about it. The other amenities back there soften the lack of storage options as you get directional air vents, climate control, heated outboard seats and a couple of USB-C ports.
The technology on a whole looks amazing and the touchscreen multimedia display is responsive and logically laid out. You'll be able to figure it out quickly and I like that important functions, like climate control, and shortcuts are pinned to the screen as it makes it easier to access them when on the go. The Audi voice assistant can be activated by 'Hey Audi' if you don't want to fiddle with screens on the road.
The wireless Apple CarPlay was simple to set up but at the beginning of the week it did tend to get booted whenever the climate or massage functions were activated. This was annoying as you'd have to reselect CarPlay and jump back into whatever app you were in and when you're using the Map app, it feels disjointed. However, this sorted itself out by the end of my week.
On the whole, all the screens and their functions are user friendly but there were a couple of gremlins that needed a car restart to fix. Randomly, my volume became useless and the touchpad/buttons on the steering wheel stopped working.
I do like a normal button over touchpad controls as I find them more responsive but the touchpad controls on the driver's door were really easy to use and I like the family-friendly option of being able to individually apply the child-lock to the rear doors.
Rounding out the cabin is the large 526L boot which offers a level loading space and the ability to adjust the height via the adaptive S air-suspension from buttons in the rear.
The rear row has a 40/20/40 split, which opens up storage options again and there is a deep under-floor storage pocket that houses the tyre repair kit. A handsfree-powered tailgate comes standard, which I always appreciate and the massive frunk (64L) takes care of all of the cable storage.
The Arteon carries an unsurprisingly premium price tag in the VW family, but it can still be cheaper than an entry-level equivalent from some of the German premium brands.
Or, in the words of VW, the Arteon "challenges the luxury car makers without becoming one ourselves."
And you do get a lot of stuff. In fact, a panoramic sunroof, and some metallic paints, are the only cost options here.
The range is offered in 140TSI Elegance ($61,740 Liftback, $63,740 Shooting Brake) and 206TSI R-Line trims ($68,740/$70,740), and the former is offered with VW's Virtual Cockpit digital instrument cluster, along with a head-up display and a central 9.2-inch touchscreen that pairs wirelessly with your mobile phone.
Outside, you get 19-inch alloy wheels and full LED headlights and tail-lights. Inside, you'll find ambient interior lighting, multi-zone climate control, keyless entry and push-start ignition, as well as full leather interior trim with heated and ventilated front seats.
Also worth calling our here are the digital buttons on the dash or steering that control everything from the stereo to the climate, and work a bit like a mobile might, you can swipe left or right to control the volume or switch tracks, or change the temperature.
The R-Line model is the sportier-feeling option, and adds 'carbon' leather interior trim with bespoke bucket-style sports seats, 20-inch alloy wheels, and a more aggressive set of R-Line bodywork.
The launch of the flagship SQ6 e-tron brings the Q6 line up to three before a high-performance RS hits our shores sometime in the future. However, this new variant is priced at $151,400 before on-road costs and that's a hike of $28,900 over the mid-spec Q6 e-tron quattro.
Is it worth the jump? Mostly because this model has almost every feature that is found as an at-cost extra or pack for the other variants but it does miss out on a ventilation function for the front seats and at this stage Audi is saying it's not available to add, which is odd for a top model grade.
With the motor outputs and performance tweaks, the SQ6 competes in the world of the Porsche Macan 4S as they are mechanically related but you can pick up the 4S for $149,300 MSRP and the SQ6 can't match it's torque output of 820Nm.
The most exciting thing about the Q6 range in general is the technology and the SQ6 is no different. The dashboard is a visual feast for the eyes with a 14.5-inch multimedia display, an 11.9-inch digital instrument cluster, and a 10.9-inch touchscreen for the front passenger.
There is wired/wireless Apple CarPlay and Android Auto, built-in satellite navigation and because the system is run by Android Automotive there are a whole bunch of downloadable apps like Spotify, YouTube and Amazon Alexa voice assistant on top of the connected Audi App. These apps are accessible from the passenger display, which means they can scroll the news or watch a video on a longer trip.
There is also the upgraded 3D Bang & Olufsen surround sound system, a colour augmented reality head-up display (the screen is basically a dynamic 3D setup) and three-zone climate control.
Charging is taken care of with four USB-C ports (2/2), a 12-volt socket that moonlights as an actual cigarette lighter (complete with an nearby ashtray) and a wireless charging pad with its own 'arm' that secures your phone.
The LED lights at the rear can be customised with different light signatures which are downright cool and the front LED lights also have animated individual pixels that do a little light show when you turn on the car (to the delight of my child).
Other highlights include front sports seats with heat and massage functions, wine-red Nappa leather upholstery and black suede trims, a heated steering wheel, panoramic sunroof, heated rear outboard seats, and a handsfree powered tailgate.
Audi also includes three charging cables and a one-year subscription for Chargefox public charging stations for free, as well as installing an at-home 7kW charger, which is a nice way of making a new owner feel valued.
There are two drivetrains on offer here — the 140TSI with front-wheel drive in the Elegance, or the 206TSI with all-wheel drive in the R-Line.
The former's 2.0-litre turbo-petrol produces 140kW and 320Nm, which is enough for a sprint to 100km/h in around 7.9 seconds.
But the lust-worthy engine tune is definitely the R-Line, in which the 2.0-litre turbo-petrol ups the grunt to 206kW and 400Nm, and drops the sprint time to a brisk 5.5 seconds.
Both pair with VW's seven-speed DSG automatic.
The SQ6 is a fully electric all-wheel drive and has two motors, one located on each axle. Together they produce up to 380kW of power and 580Nm of torque, which means this can do a 0-100km/h sprint in just 4.3 seconds when the launch control is activated.
There are three regenerative braking levels and a one-pedal mode which can be selected by sliding the gear-selector into 'B' otherwise the other two modes can be selected via the paddles on the steering wheel. You'll get the best efficiency when B is selected but it does take a beat to get used to and if you time your stops right, it can function as a proper one-pedal action.
Volkswagen says the Arteon Elegance will need 6.2L per hundred kilometres on the combined cycle, and will emit 142g/km of C02. The R-Line needs 7.7L/100km on the same cycle, with emissions pegged at 177g/km.
The Arteon is fitted with a 66-litre tank, and a PPF or petrol particulate filter, which strips some of the nasties out of the vehicle's emissions. But, VW says, it's “very important" that you only fill your Arteon with premium feel (95RON for the Elegance, 98RON for the R-Line) or you risk shortening the life of the PPF.
The SQ6 has a lithium-ion battery with a large 100kW capacity and can accept up to 270kW on DC power, which is excellent. There are two Type 2 charging ports (on either side of the car) and one has a CCS enhancement which means you can charge this from 10 to 80 per cent capacity in as little as 21 minutes on a 270kW ultra-rapid DC charger.
It is more common to see a 50kW DC charger though and that charge time sits closer to an hour and 20 minutes.
On a home 7.4kW charger, you'll get the same percentage after 15 hours, perfect for an overnight recharge.
With a claimed WLTP driving range of up to 568km and energy consumption between 17.5 and 18.6kWh/100km, the daily commute and odd family road trip is more than covered with this model.
My average consumption popped out at 18.1kWh based on the trip computer and that’s a good result for how hard I’ve pushed it over country roads, in the city and on the highway.
Full disclosure: we only spent time behind the wheel off the R-Line variant for this test, but even still, I feel pretty comfortable suggesting that it's the punchy powertrain you want.
Surely the very first hurdle any company hoping to play with the premium-brand big boys must clear is that of easy, effortless momentum? It's difficult to feel like you've made the premium choice when you're engine is straining and striving under acceleration, right?
And on this, the Arteon R-Line shines, with plenty of power underfoot whenever you need it, and a delivery style which means you rarely, if ever, fall into a hole waiting for the power to arrive.
For mine, the suspension might be a touch too firm for those seeking a truly wafting drive experience. For the record, it doesn't bother me — I always prefer to know what's happening underneath the tyres than be entirely removed from the experience — but a result of this sporty-feeling ride is the occasional registering of bigger bumps and road imperfections in the cabin.
The flip side of the firm(ish) ride is the ability for the Arteon - in R-Line guise - to swap personalities when you engage its sportier settings. Suddenly there's a snarl to the exhaust that's absent in its comfortable drive modes, and you're left with a vehicle that tempts you to head for a twisting back road to see what it's about.
But in the interests of science we instead headed for the freeway to put the Arteon's autonomous systems through their paces, with the brand promising Level 2 Autonomy on the highway.
While the technology still isn't perfect — some braking can occur when the vehicle's not entirely sure what's happening ahead of it — it's also pretty impressive, taking care of the steering, accelerating and braking for you, at least until you're reminded its time to put your hands back on the wheel.
It's also bloody big, the Arteon, with more space in the cabin - and especially the backseat - than you might be thinking. If you have kids, they'll be positively lost back there. But if you cart adults on the regular, then you'll hear no complaints.
Outside of the initial acceleration thrill, I have to say that the SQ6 sort of drives like a lot of the other Audi SUVs I’ve sampled. Which is fine because it’s dynamic and handles beautifully on the highway or city but it’s just not as fun as what I was hoping it would be. The power will satisfy everyone though.
The different driving profiles and adaptive S air suspension really personalises the on-road experience when you want it and my favourite profile is Dynamic as the suspension and steering feels more performance focused, which I prefer.
Ride comfort is up there with the best and you won’t really be bothered by the bumps in the road, even with the stiffer suspension, but road noise does creep in at higher speeds.
The visibility all round is good despite thicker pillars but the rear visibility is narrow even before a car seat or passengers are back there. A digital rearview mirror would have been handy here.
Just something interesting to note is that when you accelerate from a full stop, there can be a small lurch as if it’s rolled backwards or the brakes have held a tad too long. It’s so quick when it happens that it’s not annoying but it is noticeable in stop/start traffic.
The SQ6 is really simple to park and navigating small car parks feels like a dream. The dimensions are forgiving and the 360-degree camera system is top notch.
Essentially, if VW makes it, the Arteon gets it. Think front, side, full-length curtain and driver's knee airbags, as well as VW's complete IQ.Drive safety suite, which includes a Fatigue Detection system, AEB with pedestrian detection, Park Assist, parking sensors, rear traffic assist, lane change assist, adaptive cruise control with lane guidance - which is essentially a level 2 autonomous system for highways - and an around view monitor.
The new model is yet to be crash-tested, but the last model scored a five-star rating in 2017.
The SQ6 is covered by a maximum five-star ANCAP safety rating from testing done in 2024, and features nine airbags which includes side chest airbags for the second row but it’s more common to see those just on the first row so it's nice to see on a family car.
There’s a host of safety equipment included but standouts are the emergency call capability, and safe exit assist which will delay your door from opening if it detects a car or cyclist which is a handy feature if you have a kid that throws open their door like mine.
Other equipment includes driver attention warning and alert, blind-spot monitoring, tyre-pressure monitoring, intelligent seatbelt warning, adaptive cruise control with stop/go function, lane departure warning, lane keeping assist, emergency lane keeping, park assist, front/rear parking sensors, 360-degree camera system, rear cross-traffic alert, and traffic sign recognition.
There is auto emergency braking (AEB) with forward collision warning, car, pedestrian, cyclist and junction turning assist which is operational from to five to 250km/h.
There are ISOFIX child seat mounts on the rear outboard seats and three top-tether anchor points but two seats will fit best. Front passenger space might get cosy when a rearward facing child seat is installed but I had no issue fitting my big booster seat this week.
The Arteon is covered by VW's five-year, unlimited-kilometre warranty, and will require servicing every 12 months or 15,000kms. It will also get VW's capped price servicing offer.
The SQ6 is covered by Audi’s five-year/unlimited kilometre warranty and the battery is covered by an eight-year or up to 160,000km warranty, which are all standard terms for the class.
Audi also offers six years of complimentary roadside assistance and a servicing program for six years that costs $2080, which is competitive, and servicing intervals are at every two years or 30,000km.
Audi includes the installation of a 7.4kW AC home charger, three charging cables and a one-year Chargefox public charging subscription with this model.