Volkswagen Amarok vs Ford Maverick

What's the difference?

The Amarok W600 is impressive when you get it onto a twisty road, and my hat goes off to Walkinshaw for turning a dual-cab into something that is genuinely fun to drive on twisty roads. I’m not kidding, the W600 is proper fun.

But it’s expensive, and despite the tough looks and on-road ability, it doesn’t have any more on-paper performance than its standard siblings. That and its ride is compromised by its new abilities.

Those who spend the cash on a W600 probably won’t be disappointed if they can handle a slightly stiff ride, but it’s possible VW is expecting people will be more into the idea of a corner-carving dual-cab than is the reality.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.

There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.

It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.

Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.

Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.