What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
Never talk to strangers. That's (hopefully) what your parents taught you. Luckily some people ignored that good advice when it came to the Toyota Granvia VX people mover and me.
As you'll see in the video above, I tested it on the public – people I didn't know from a cake of soap or whatever the saying is. Seriously, I drove a bus route and somehow talked people into not getting on their regular bus and letting me give them a lift to wherever they were going instead.
I don't often conduct social experiments like this, but I figured the Granvia VX was different. First, here was a new-generation people mover based on the Toyota HiAce that effectively replaces the long-serving Toyota Tarago. Second, it's different from the Tarago and rivals such as the Kia Carnival and Hyundai iMax in that it seems like it's purpose in life could be more of a hire car 'shuttle bus' as it is for a Mercedes-Benz Valente.
So, either way its job is to carry more than one person nearly all the time and that's what I did. You can watch the video above and below is the full review taking into account how I found the Granvia VX to drive, along with its practicality when it comes to cargo capacity, fuel economy and passenger comfort.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Granvia VX is great at being plush, comfortable and easy to drive, but it's not as practical as a people mover should be. And while the engine provides a great driving experience, you'll be filling up the tank often if your trips are mainly urban and city focused.