What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
The 2024 Peugeot e-2008 is the French brand's first electric car in Australia. It sits somewhat awkwardly in the semi-premium end of the scale for a small SUV and has some strong competition from the EV side, too, with the Hyundai Kona Electric and Kia Niro EV being its direct competitors.
With more affordable options out there, does this little SUV have the goods to back up its sweet looks? I've been driving it for the last week with my family of three to find out for you!
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Peugeot e-2008 GT looks stylish but it’s definitely a compact SUV and that means it will only suit a small family. Or even a grandparent who has to occasionally ferry the grandkids around.
I like how easy it is to park and its stylish packaging but the cabin feels small. The practicality just wasn’t there for my family this week and the price point isn’t quite right for the features you get.
My son liked its looks but didn’t get excited about it.