Toyota BZ4X vs BMW 320d

What's the difference?

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

Over 44 years BMW has produced more than 15 million examples of the 3 Series. That's roughly one every minute and a half... for over four decades.

And the latest, seventh-generation version of what the famous German maker defines as the "heart and soul" of its brand has landed in Australia.

The new '3' is longer and wider. It's also claimed to be slicker aerodynamically, up to 55 kilos lighter, more fuel efficient, and faster.

And it'll need every advantage it can muster to take a chunk out of its arch rival, the all-conquering Mercedes-Benz C-Class.