What's the difference?
Did you know SsangYong translates to ‘Double Dragon’?
How friggin’ cool is that? Far cooler, at least, than the Korean brand’s history, which the word ‘tumultuous’ barely begins to cover.
After years of ownership woes and a near-bankruptcy, the brand came out the other side with enough stability to field a range of new vehicles, courtesy of its ambitious new owners - Indian giant Mahindra & Mahindra.
The Tivoli small SUV is the first car to launch under the new, cashed-up leadership and when it landed in Korea in 2015 it was solely responsible for the ‘Double Dragon’ brand turning its first profit in nine years.
Fast forward a few years, and a re-booted SsangYong is again confident enough to enter the Australian market, with a four-pronged, all-new SUV assault.
So, does the Tivoli have what it takes to break into our highly competitive small-SUV scene and help SsangYong pull a miraculous Korean turn-around, a-la-Hyundai?
I spent a week in the mid-spec Tivoli ELX diesel to find out.
The BMW X5 is a leading contender in the ‘Over $70K Large SUV’ division of Australia’s new car market, which is a hotly-contested segment boasting 15 marques and 25 models.
The X5 has hit an enduring sweet spot with Aussie buyers in terms of size, performance and price. BMW prefers to call it a Sports Activity Vehicle (SAV) as distinct from its Sports Utility Vehicle (SUV) rivals.
Clearly, any word association with a utility is something BMW Group Australia wants to avoid after recently launching its latest X5 range, which brings numerous enhancements including design revisions, increased standard equipment, refreshed powertrains and more.
We were entrusted with the digital ‘Comfort Access’ key to one of the latest X5s, to understand from a family car perspective why this model range enjoys such enduring popularity with prestige SUV (sorry, SAV) buyers.
I was asked the critical question while I had the Tivoli ELX on test – “Do you think people will buy this car?” After some time in thought, my answer was – “Not many… yet.”
Those who can look past the brand perceptions are getting an SUV which is damn near as good as anything on the market – and likely cheaper to run.
To that, you can say a lot of things: If only it cost slightly less. If only its rear was better looking. If only it had a five-star safety rating.
But here it is – the fact that the Tivoli can even hold a candle to its slick, finely tuned competition says a lot. The Double Dragon is back, and if it can afford to stick around for a while, perhaps it will stand a chance of putting the big players on notice.
This is a luxurious prestige five-seater brimming with BMW’s latest design and technology that’s not only practical for weekly family duties but can also embrace spirited driving with the push of a button. A great all-rounder for families that like a sporty edge.