Renault ZOE vs BMW 3 Series

What's the difference?

Renault chairman and CEO Carlos Ghosn may look like a Bond villain, but rather than threatening to end the world he's intent on saving it.

In October last year he launched Groupe Renault's 'Drive the Future 2022' strategic plan, which included a commitment to "eight pure electric and 12 electrified models as part of the [Renault] range" within five years.

But he didn't mention the head start, because Renault already had several pure electric vehicles in its line-up at that point, including the subject of this review.

In fact, the Renault Zoe has been on sale in France since 2012, and stands as Europe's best-selling electric vehicle.

In late 2017, Renault Australia dipped its toe in the electrified waters (risky...) by bringing the Zoe here within a "business-to-business and business-to-government framework."

And in July this year, due to allegedly popular demand, it was made available to private buyers through "selected dealerships"; currently two in Melbourne, and one each in Sydney, Adelaide, Perth and Brisbane.

Just under $50,000 for a city-sized hatch is hardly cheap, but it's entry-level territory for electric vehicles in this market. And what price can you put on helping to save civilisation as we know it?

Let's find out.

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!