What's the difference?
It was a couple of years ago when Ram Australia attempted to ween its faithful off the Hemi petrol V8 engine. It wasn’t an easy process, either, as the warbling V8 had really resonated (no pun intended) with buyers Down Under.
But Ram still turned the PR machine up to 11 to convince us that the new turbocharged inline six-cylinder replacing the V8 in the 1500 pick-up was the full quid. As in, we were invited to perform 0-100km/h dashes in the outgoing V8 and the new turbo-six, to demonstrate how much faster the new six was (and it was, particularly in High Output form).
So guess what happened next? Yep, Ram is reintroducing the Hemi V8, claiming its buyers never stopped wanting one. Of course, it’s not that cut and dried: The V8 won’t be available in the 1500, but it is making its first volume appearance in the 2500 Heavy Duty version of the Ram pick-up. (The 2500 range was updated about a year ago.)
So it’s not quite the about-face by Ram that it might seem. But it’s still recognition of the fact that the people who populate the full-sized pick-up market aren’t quick to dispense with tradition.
Speaking of tradition, the badge on the new Ram 2500 V8 is 'Warlock' a name first used on Chrysler’s (and Dodge’s) tricked-up pick-ups of the 1970s and sold under the 'Adult Toys' range of utes and vans.
Traditionally, offering a smaller engine in a particular make or model has been a manufacturer’s way of stripping a few dollars out of the price-tag. In the case of the ute market, that’s more often than not an attempt to rope price-sensitive fleet customers into the family. Not to mention responding to the cut-throat pricing of some of the Chinese newcomers.
A handful of years ago, we saw Mazda do just that with a 1.9-litre turbo-diesel variant for its BT-50 range to give us the XS, entry-level trim specification. But it seems Mazda has had a bit of a rethink about that strategy (in line with Isuzu’s plans, given the BT-50 and D-Max share their major structures and drivelines) and has now upgraded the small-engine variant of the BT-50 with a new engine and the return of the 4X4 option (which was dropped after about 12 months in the previous XS model due to lack of demand).
But perhaps most importantly, the engine in this base-spec BT-50 has now grown from the original 1.9 litres to 2.2 litres. As a result, there’s more torque, more power and an extra couple of gears in the transmission. And with the option of four-wheel drive again, the new XS BT-50 might just get a look in where the previous XS didn’t.
In the end, of course, the XS closes the gap to the other BT-50s in the line-up, perhaps muddying further the question of whether you need to stump up for the full 3.0 litres in the other BT-50s, or take an enough-is-enough stance and save some coin.
There’s a hardcore bunch of people out there for whom the only answer to what powers a full-sized pick-up is V and 8.
But it’s hard to ignore the existence of the turbo-diesel-powered Ram 2500 that, arguably makes more sense in the context of the overall concept. Sure, the returning V8 engine is smooth, relaxed and works well with the transmission, but it’s thirsty and makes the least power and torque of any other version of the Ram 1500 or 2500 range.
If a V8 engine is what you need to make a vehicle like the Ram make sense, then go for it and be happy. But for our money, the twin-turbocharged inline six cylinder engine in the Ram 1500 is the still the engine of choice for us.
And if you really do need the extra hauling, towing and heft of the 2500 model, then the - albeit more expensive – turbo-diesel with its 1458Nm of torque makes a compelling argument. Quite literally.
Note: CarsGuide attended this event as a guest of the manufacturer with accommodation and meals provided.
Key to the success of the BT-50 XS will be acceptance by fleet buyers. The vehicle, however, seems to be pretty well considered as far as that goes, although as with any stripped-down model, there are features that will be missed. Things like the manual air-conditioning probably won’t make much difference, but the lack of a tyre pressure monitoring system is a bigger issue for a working vehicle. Performance from the smaller engine is still well within acceptable parameters, but we reckon any buyer considering using much of the 3500kg touring capacity would be better off with the 3.0-litre engine offered in the rest of the BT-50 range.
The Mazda is not the best riding of its ilk, and there are competitors with bigger cabins, although, notably, at this point on the pricing ladder, these are often from China rather than Thailand where the Mazda is built. Ultimately it will come down to whether the smaller engine and reduced performance is an issue and also whether the money saved over the bigger-engined BT-50 is enough to justify that and the loss of some creature comforts. But since fleet managers are notoriously hard-nosed about this stuff, there’s a good chance to BT-50 XS will find a market.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.