Photo of Andrew Chesterton
Andrew Chesterton

Contributing Journalist

8 min read

It's like one day there was no such thing as a jumbo-truck segment in Australia. And then the very next day the market was booming. And that's almost entirely down to the arrival of the locally converted Ram range in 2018.

We’re talking significant numbers, too. Ram sold almost 2700 of its 1500 truck in 2019 alone. And yes, I know that’s nowhere near Toyota HiLux figures, but for a truck that starts at around $80,000, and that is absolutely massive, those are some seriously big numbers. 

So big, in fact, that other brands have taken notice. The Chevrolet Silverado 1500 has now launched in Australia, giving the Ram a true like-for-like competitor in our market. Toyota is eyeing the US-born Tundra for Australia, too. And likewise Ford with the next F-150.

Read the full Ram 1500 2021 review: Exclusive.