Omoda 9 vs Zeekr 7X

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Not the most comprehensive of tests, I'm afraid. But early signs are good for the Zeekr 7X, which ticks plenty of on-paper boxes, looks sleek and fresh and feels sorted from behind the wheel.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

It’s a sleek-looking SUV, the 7X, and is nowhere near as boundary-pushing as its stablemate sibling, the Polestar 4, which rides on the same platform. For one, the Zeekr has a rear windscreen.

Zeekr calls it 'hidden energy' design language, which I take to mean, at least partly, that you can’t immediately tell what’s powering it. It could pass as an internal-combustion car, a hybrid, PHEV or EV; at least until you look closely.

There are light bars front and back, but sadly we miss out on what the brand calls its 'Light Curtain' - a pixel-filled bar of light that spans the entire front end. Apparently it fell victim to the ANCAP crash-test requirements and has been replaced by a black cover.

Even without it, I dig the 7X’s athletic stance. It looks good in the metal, especially finished in deep green paint.

Inside, it’s a pretty plush-feeling cabin, without being revolutionary, and the big central screen and digital dash are bright and clear. The addition of a camera to monitor back seat passengers without having to turn around is a clever touch, too.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

The 7X stretches 4787mm in length, 1930mm in width, 1650mm in height and rides on a 2900mm wheelbase.

As is pretty typical of electric SUVs, interior space is great, especially for backseat riders. I'm 175cm and have heaps of knee and headroom behind the driver's seat set to my position.

Storage space is good, too, with a deep bin between the front seats, a pull-down divider in the back row and pull-out draws beneath the back seat which mean you can hide laptops or valuables when you lock the car.

One key quirk, though, is the location of the USB charge ports in the back, which are accessed through the pulldown seat divider. It means that, should there be three passengers in the back, you won't be charging any devices.

The boot is 539 litres of flat, wide space – though that number grows when you drop the 60/40 split-folding back row. Rear-drive models also get a 62-litre 'frunk'.

There are three ways into the 7X, with two rear-drive models and one AWD Performance completing the trilogy.

That story begins with the 7X Rear-Drive, which gets the smallest battery and lists at $57,900, before on-road costs. Next is the Long-Range at $63,900, which is also a rear-drive model but nabs a bigger battery and a longer driving range.

Finally, the Performance is $72,900, and is the only twin-motor model. It scores the same 100kWh battery as the Long Range, but significantly ups the performance, which in turn dramatically lowers the zero to 100km/h time.

Standard kit is pretty impressive across the board, with the entry-level model scoring 19-inch alloys, LED lighting all around, a powered tailgate, a glass roof (with powered shade) and ambient interior lighting.

Tech is handled buy a 16-inch central touchscreen with Apple CarPlay and Android Auto and there are two 50W wireless charge pads. You also get a digital dash, tri-zone climate and a 10-speaker stereo.

The Long Range model adds a better 21-speaker stereo and a head-up display, while the flagship Performance gets trick auto-opening and closing doors (you just push a button in the pillar to open and step on the brake to close), as well as genuine Nappa leather trim, 21-inch alloys and very good adaptive air suspension.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The two rear-drive ZX models share the same rear motor producing 310kW and 440Nm. Not stratospheric numbers but the powertrain delivers plenty of useable, real-world grunt, with both variants reporting a zero to 100km/h time of 6.0 seconds.

The AWD Performance model really ups the grunt, though, adding a second electric motor at the front axle lifting total outputs to 475kW and 710Nm and dropping the 0-100km/h run to a crazy-brisk 3.8 seconds. It’s also the only model to ride on the very good adaptive air suspension as standard.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The cheapest 7X variant scores a 75kWh LFP battery, while the Long Range and Performance nab a 100kWh NCM unit. All have an 800V electronic architecture, allowing for mega charging speeds of up to 450kW DC charging (actually 420kW on the 100kW battery).

Now, I don’t think we have chargers capable of pushing that much juice in Australia, but even using our 350kW chargers Zeekr promises you’ll go from 10 to 80 percent charged in 16 minutes or less. AC charging is up to 22kW, too.

In terms of driving range, you can expect 480km in the rear-drive, 615km in the Long Range and 543km in the Performance, all on the WLTP cycle.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The 7X is very much the vehicle Zeekr has been waiting for in Australia, so expectation weighs heavy on its metallic shoulders. Happily, and not to spoil the ending, it largely lives up to those expectations with our taste test revealing an electric SUV that shines in most areas.

Our drive experience took place at one of Australia’s longest and fastest race circuits, The Bend outside Adelaide. And not in the AWD Performance version, but in the less-powerful Long Range model. Not exactly the natural environment of a circa 2.5-tonne electric SUV, then.

And while the rear-drive Zeekr is no out-and-out performance car, the 310kW and 440Nm served up from that rear-axle motor is plenty to get the 7X up and moving, with the power arriving in a steady and unbroken stream that saw us pretty easily push to 200km/h on one of the track’s lengthier straights.

I’d argue that’s more than enough grunt to satisfy most, if not all, Zeekr owners without them having to dig deep for the Performance model. But there’s no escaping the fact this is a heavy vehicle, and one inspired by efficiency, not the red mist of racing.

So, things start to drop away a bit when the lesser 7X is really pushed, with an off-putting kind of buffeting movement at speed and sometimes spongey-feeling dynamics a reminder that this is a vehicle more at home on public roads.

The AWD Performance, however, sharpens things up considerably, helped by its adaptive air suspension and all-paw grip. It feels far tighter, grippier and more composed through corners. Sadly, by the time I jumped in, my lead-footed colleagues had drained the battery to the point where I could only accelerate at 50 per cent capacity, which made the AWD slower on the straights than then RWD model, but it made up plenty of lost ground in the way it corners.

All of this is, of course, is likely to be of little relevance to any 7X customers, who are more likely to find themselves on the moon than they are the main straight of a race track, and so my opinion hasn’t changed — the AWD is faster and more technically advanced, but when you boil it down to the actual life a mid-size electric SUV will live, I think the smart money is on the Long Range AWD model.

Side note: We also did some pretty serious off-roading (again, something no owner is likely to do) in the AWD model, and I can report that the softest suspension, steering and accelerator settings add a cosseting comfort to the drive experience on rough roads, and that there is some genuine of-road capability on board.

How it drives on actual roads? For that, you’ll have to wait just a little longer. But early signs are good for Zeekr’s most important model.

The 7X wears a maximum five-star Euro NCAP assessment and I want to point out a pretty wild feature. Standard across all trims is a high-def camera in the B-pillar aimed at the rear seats. You can cover it, if you’d like, but the idea is that anyone up front can hit a button near the central screen that will pull up a high-def feed of what’s happening in the back seat. So, no more having to turn around to see what the kids are up to in the back seat.

Happily, all 7X models get the same safety suite, which includes a 360-degree camera, autonomous parking and 15 ADAS functions.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

The Zeekr 7X is covered by a five-year, unlimited-kilometre warranty, while the battery is covered for eight years or 160,000km. There’s five years' roadside assistance thrown in, too.

Servicing is recommended every two years or 40,000km, with what the brand describes as optional health checks in years one, three and five (the first one's on the house).

Go for all the services, including the optional ones, and you’re looking at $2415 over the first five years. Skip the optional ones, and it’s more like $1755.