Omoda 9 vs Zeekr 7X

What's the difference?

Does Australia need yet another new car brand?

It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.

Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.

The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.

So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have? 

Read on for our verdict.

Recently CarsGuide had a presence at several major electric vehicle shows in Australia and I can tell you, this car was generating a lot of buzz with prospective buyers.

It’s the just-released Zeekr 7X, a pure-electric, five-door, five-seat SUV priced and specified to challenge established EV players in the premium, mid-size SUV segment.

In this test, we’re behind the wheel of the 7X Performance, the dual-motor AWD flagship topping a three-model line-up including single-motor standard- and long-range RWD variants.

So stay with us as we assess everything from price, features, design and practicality to efficiency, driving dynamics, safety and cost of ownership. Let’s go!