What's the difference?
Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.
This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.
Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.
The current generation Mahindra PikUp has been with us since 2007, which is a long time given major players in this market tend to introduce a new generation every decade, or close to it.
However, with Mahindra reportedly developing an all-new ute, based on the underpinnings of its latest Scorpio SUV, the budget-priced PikUp is destined for retirement within a few years.
Better late than never, the latest MY23 version of the S11 dual-cab has for the first time been equipped with an automatic, which is sure to increase buyer appeal in a market in which self-shifting transmissions rule.
We recently revisited this Indian-built dual cab to see how it measures up for tradies in such a competitive market.
The D27 Nissan Navara represents badge engineering at its best or worst, depending on your point of view regarding platform sharing. However, when assessed purely on its merits as a standalone tool of trade, the entry-level SL is a competent and economical workhorse that’s worthy of at least cross-shopping with the major players.
Its sub-$40K pricing undercuts the cheapest Ford Ranger or Toyota HiLux 4x4 equivalents by $10-15K and it’s backed by a decent warranty and 60-strong dealer network (mostly regional). It’s also largely absent from the federal government’s vehicle-recall listings, which suggests solid build quality.
However, it’s also short on safety, has relatively high servicing costs and numerous design quirks. Fact is, such low pricing comes with compromises, so, if you can learn to live with those, this sturdy and willing auto-equipped workhorse could represent good value for those shopping on a budget.