Mitsubishi eK X EV vs Ford Bronco

What's the difference?

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Mitsubishi eK X EV
Mitsubishi eK X EV

2023 price

Ford Bronco
Ford Bronco

2024 price

Summary

2023 Mitsubishi eK X EV
2024 Ford Bronco
Safety Rating

Engine Type

Fuel Type
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Fuel Efficiency
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Seating
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Dislikes
  • Energy consumption should be better
  • Not confirmed for Australia
  • Won't have broad appeal

  • No plans for Australia… yet
  • EcoBoost offers modest performance
  • EcoBoost is thirsty too
2023 Mitsubishi eK X EV Summary

If EVs are to make a meaningful difference to our collective environmental impact, there's one thing standing in the way: price.

Complexity, competency and capability have all improved since EVs started entering new car showrooms a decade ago, but in that time the price tags haven't improved all that much.

Buying an EV is still a rich person's game and scarcity on the used-car market means there are few true bargains for those willing to go with something second-hand. Even the Chinese aren't selling electric cars below the $40K barrier yet.

And that's where the Mitsubishi eK X EV comes in - or at least it would, if Mitsubishi Motors Australia chose to bring it to our shores.

Though it's unconfirmed for our market for now, we took the opportunity to spend a bit of time behind the wheel in its home (and so far, only) market of Japan.

Appetite for eco cars has been strong in Japan for a long time now, and the eK X EV (along with its platform twin the Nissan Sakura) arrives at a time where Japanese motorists are crying out for more affordable all-electric options.

Though its diminutive size and limited single-charge range would exclude it from consideration for a large number of Aussie motorists, would the compact eK X EV nevertheless make sense in Australian cities as a low-cost runabout for urbanites? It's certainly a question worth asking.

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2024 Ford Bronco Summary

Have you seen that new Ford television commercial filled with its three most adventurous vehicles - the Ranger, Everest and Bronco - driving across a variety of Australian landscapes as people old and young alike have fun in a trio of the Blue Oval’s finest?

No? That’s probably because it doesn’t exist, because Ford Australia doesn’t sell the Bronco SUV here despite the fact it’s the third member of ‘T6’ family alongside the Ranger and Everest.

No vehicle sums up the state of Ford Australia better than the Bronco. It’s a rugged, capable SUV that would seemingly appeal to the Australian market and it’s built on the same underpinnings as the Ranger/Everest (the so-called ‘T6’ platform) that was developed here, in Australia by Ford’s engineering and design teams based in Melbourne.

And yet, despite that, and the fact it obviously has the capability to be made in right-hand drive, Australians are denied access to this reborn icon (Ford’s words).

The problem, it seems, is the Bronco’s popularity in the US market, with orders stretching well beyond a year the company, understandably, wants to make sure it has that resolved before it expands.

At least, that’s what Ford’s global CEO, Jim Farley told CarsGuide in September 2022, leaving the door wide open for the Bronco to eventually make its way down under.

“We can do Bronco and Bronco Sport for the globe for sure,” Farley said. “But we have, like, a year or two order bank so we have a lot of work to do on our capacity before we can even consider something like that.”

He added: “Of course it can be engineered, just like Mustang, but you have to invest in the capacity and it’s like the first or second inning of building up the Bronco line-up.

"It’s a whole family, we’ve just come out with the Heritage, we’ve got Everglades, there’s going to be a lot of iterations so just give us some time.”

And it’s the Bronco Heritage that Mr Farley referenced that this reviewer just spent several days behind the wheel of in the USA, taking it on a cross-country road trip through the country’s south-east and up into Washington.

It was the ideal drive to find out, once and for all, if the Bronco has real potential for the Australian market or if we’re daydreaming on something unworthy of our attention.

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Deep dive comparison

2023 Mitsubishi eK X EV 2024 Ford Bronco

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