What's the difference?
MG needs a win, and the MG4 Urban may be the right car at the right time to give the Chinese brand a major boost.
It has been a rough few years for MG, with sales in decline for the past two years, which has seen it tumble from Australia’s favourite Chinese car maker to a distant fourth place behind BYD, GWM and Chery.
Part of that could be because of its rapid expansion, both in terms of its total number of models but also the size of the vehicles it’s offering. The larger QS SUV and U9 ute have both received underwhelming responses from the car-buying public.
So, MG has returned to its roots - small, affordable cars. The MG4 Urban, not to be confused with the MG4 Hatch, is its new price-leading electric car and the company’s new management hopes it leads a sales revival.
The third film in a trilogy is often the hardest to get right - Return of the Jedi is not as acclaimed as The Empire Strikes Back.The Godfather III is nowhere near as revered as its predecessors.
Which I mention because we’ve come to the end of our Lotus trilogy, as regular readers may have noticed in recent weeks we have tested the Emira and Eletre.
This time we’re driving the Emeya, the third and final member of the brand’s new line-up (at least for now) that manages to combine elements of both its stablemates.
The Emeya is Lotus’ direct rival to the Audi e-tron GT and Porsche Taycan, an electric sports sedan that takes elements of the Emira’s dynamics and pairs it with the Eletre’s powertrain and style.
So let’s find out how this final installment of the Lotus trilogy has a happy ending or not…
The MG4 Urban is not only the right car at the right time, perfectly catering to buyers looking to avoid rising petrol prices, it’s also a welcome return-to-form for MG as a brand.
MG is seemingly at its best when it sticks to small cars. It has traditionally excelled with the MG3 and ZS, smaller, more affordable products that keep expectations in check and can win over customers looking for the best bang-for-their-buck rather than simply the best car.
That’s not to say the MG4 Urban isn’t a good car. It offers tremendous value for money, excellent interior space and drives nicely, so anyone who has been considering making the switch to an EV should seriously consider this new arrival.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
As both the conclusion to this Lotus trilogy, but also a car in its own right, the Emeya earns a positive review. It was fitting that I happened to drive the brand’s three newest models in the order I did - Emira, Eletre, Emeya - because it turned out to be the most interesting way to experience them.
The Emira is the swansong for Lotus as we knew it, while also giving a hint of what is to come, while the Eletre rockets into a dramatically different realm. But the Emeya manages to combine elements of both - the dynamic edge from the Emira with the luxurious and electric influence of the Eletre - resulting in a very likeable modern sports sedan.