MG Im5 vs LDV Edeliver 7

What's the difference?

Yep, it’s like deja vu all over again! Yet another fresh name in the Aussie new-car market, but this time in the form of a sub-brand from a carmaker that itself feels like it’s only been around for five minutes (but has in fact been in market here for a decade or more).

We’re testing the MG IM5 Performance, the IM badge standing alone in other markets. There, as here, signifying a new level of equipment, performance and quality.

And we’ve been steering this top-spec, dual-motor AWD version of the pure-electric, five-door liftback IM5, priced and specified to challenge a rapidly expanding group of high-performance mid-size EV sedans now occupying local showrooms.

 So, read on to see if this premium electric performer has what it takes to tempt you into a new option from the latest challenger brand to jump into the ever-intensifying, no-holds barred contest for your new-car dollars.

Sole traders, SMEs, transport companies and corporate fleets are potential customers LDV is aiming at with its new eDeliver7 electric van range, which competes in Australia’s mid-sized (2.5-3.5-tonne GVM) commercial van segment.

The Chinese manufacturer claims the eDeliver7’s combination of quiet operation, reduced maintenance costs, no battery impact on cargo space and, critically, more competitive pricing is ideal for businesses looking to build ‘sustainable’ fleets.

As the number of battery electric van offerings continues to grow, we recently spent a week in one of the new eDeliver7 variants to see if it can offer a viable alternative to diesel powertrains that traditionally dominate this competitive market segment.