Mercedes-Benz EQ-Class vs Kia Ev3

What's the difference?

When I was telling my colleagues about the Mercedes-Benz EQC my summary was, basically, it’s the best electric luxury car I’ve driven. 

It’s plusher than a Jaguar i-Pace, more polished than a Tesla Model X - indeed, it feels like a different kind of electric car to both of those models. It’s an impressive foray into the segment, and we can’t wait for the chance to put it against some like-minded electric European luxury SUVs at some point in the future.

The GT-Line is relatively expensive, yes. The Air Standard Range isn’t groundbreaking even at under $50,000, no. But the sweet spot in the EV3 line-up is being able to pay $53,315 for the Air Long Range and come away with a roomy small SUV that can realistically cover almost 600km in the real world.

And it does everything properly, no big red flags or dealbreakers.

Its steering weight at speed on winding roads being the biggest complaint isn’t the end of the world for how otherwise comfortable the EV3 feels on-road.

Put it this way - I recently spent a few days in a Mini Aceman, a five-door electric SUV not too far from the EV3 in size. It is about as fast, and costs a little more, but it doesn’t have a lot more to offer in terms of features and it’s nowhere near as good on range with about 400km to its longer-ranged versions.

The EV3 might still have a bit of ‘sensible’ about it compared to some other electric small SUVS, but when it looks this cute and can get you an extra round trip out of the city compared to ‘Euro’ brands at the same price, it’s hard not to be impressed.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The Mercedes-Benz EQC is entirely different to what we expect from the brand, but it’s really what we expected all along when it came to an electric SUV from the Daimler stable.

It is sleek, streamlined and smooth, with panels that almost look like they’re formed from liquid. And it has the eco-edgy graphics you’d expect, with a specific grille treatment (yes, a real grille), headlights that are unlike any other Benz (they even have an LED that runs the width of the grille), and a rear-end style that looks almost like it was penned with another Stuttgart-based brand in mind… Porsche. I’m talking about Porsche.

But one thing that I really love about the EQC is its moustache. It's more prominent when the car is finished in white paint, but there’s a moustache that former Daimler chief Dieter Zetsche himself could be envious of. And he had one helluva soup strainer.

It is clearly made to be slippery, despite essentially sharing its underpinnings with the more conventionally angular - yet still rounded-edged - GLC SUV.

While it is a nicely styled gizmo, I found there are some things that could be annoying.

For instance, I was trying to plug in at night in a dark area, and while there is a small light above the charge port, other EVs have a light that actually illuminates the area where you’re plugging in. 

And also, the plug port is on the driver’s side. If, like me, you had to charge up with the car on the street, it just adds a little bit more anxiety to the whole situation. I shudder to think what could happen if the charger was hit by a passing car - folding the mirrors in is one thing, but you can’t fold the power cable! The lead for the charger is long, thankfully. 

I know, most people (maybe even all people!) who buy and EQC are going to have undercover parking in a garage or carport, but it’s still worth remembering that the filler isn’t on the kerb side like a number of other EVs. 

It has almost identical dimensions to that car: 4774mm long on a 2873mm wheelbase, with a width of 1884mm and a height of 1622mm. For context, GLC is 4669mm long, same wheelbase, a bit wider (1890mm) and just a little more height (1639mm).

What about interior design? Well it’s also familiarly different, with a number of changes to the materials used but still the same tech and comfort you’d expect. Check out the interior images in the section below.

Family resemblance is everything for Kia’s electric models, and the baby of the bunch so far definitely has lineage on show.

That’s a very good thing for the EV3, because as good as its specs are on paper, the way it looks is key to showroom (or on-road) appeal when it comes to convincing potential buyers.

At the same time as being seemingly made of sharp, angular elements, the EV3’s overall silhouette is relatively soft. Unfortunately, that means Kia’s ‘design philosophy’ (usually a relatively meaningless marketing line) is actually bang-on: Opposites United.

Inside and out, the EV3 is a direct descendant of the brand’s halo EV9 large SUV, and even in base Air specification looks like a properly premium small SUV.

Its narrow LED headlights and taillights were the stuff of Lamborghini concept cars just a few years ago, and its unique wheel designs and the use of contrasting coloured trim can impose either a modern, techy vibe or a bark-over-bite sporty image.

More marketing terms come out in the EV3’s face: Kia Star Map lighting and Tiger Face, respectively the way its lights seem to link ‘points’ together like a constellation map and the grille somewhat resembling a tiger’s nose.

There’s practicality in the design even from the outside - the gentle roof slope is only very slight to avoid eating into interior space, though it’s not the only way the car shrinks at the rear. The front track between the wheels is actually wider than at the rear, so the car is not only shorter but also narrower at the rear. It’s the first time Kia has ever implemented this ‘teardrop’ effect into a car, with the intention being to improve its aerodynamic efficiency.

Most of the colour schemes are decidedly subtle, the new Matcha Green hue looks better in person than can be captured on camera for example, but a new Teracotta colour is an earthy red that really stands out - I’m not sure it suits the car, personally.

In terms of colours inside, it's fairly muted and greyscale, but the mid-spec Earth comes with optional orange interior contrast trim that we weren’t sure would be available in the Australian market.

To invoke a cliche, the interior layout has the vibe of something you might imagine a spaceship cockpit looks like if you were a kid, but it doesn’t sacrifice any practicality by doing so. There are real buttons and switches visible, but only a few as the big screens dominate the driver’s side of the front row.

The look is helped by a series of recycled and “sustainable materials” including recycled PET and bio-based polyurethane. Kia’s aim is to “phase out the use of leather and continuously increase the use of bio-based materials”, so even the GT-Line doesn’t have real leather in it.

If you’re thinking the EQC looks like a seven-seat SUV, you’re wrong. It’s a five-seater, with a decent sized boot, too.

The luggage capacity is 500 litres, which is decent for a car of this size, but bear in mind there is no spare wheel under the boot floor. 

Rear seat space is reasonably spacious for someone my size (182cm) sitting behind their own driving position, with decent knee and toe space. Headroom is not terrific, though, and anyone taller will need to watch their head as they get in and out of the car as the top sill eats into space quite a bit. 

Any middle-seat passengers might find the room a little less likeable, as the transmission tunnel intrudes quite a bit. Those with big feet might find shoehorning themselves in and out a bit of a challenge as the sills are quite large, and our car even had optional ($1200) “aluminium-look running boards with rubber studs” - side steps, essentially. They get in the way, too.

But if you’re just sitting two abreast in the back the seat comfort is really good, the trim quality is excellent, and there is a flip down armrest with the storage bin and pop out cupholders. There are rear air vents (no climate control adjustment in the back, though, and no USB charging either), and there are two map pockets, plus bottle holders in the doors. Up front you will find a mix of familiar elements if you’ve sat in any recent Benz model, but a few unique finishes and trim elements that might be new to you.

There’s a beautiful horizontal fin theme that runs around the cabin, as well as the now-traditionally audacious looking Burmester sound system speaker covers. They don’t quite gel with the aesthetic, to my eye. 

The dash-top material - “fine surface texture”, as Benz calls it - is unlike anything else we’ve seen from the brand, it’s kind of like a soft silky slippery fabric trim. While there are lovely copper trim elements that just add something visually entertaining and appealing to the space.

There is a large covered centre console bin with 2x USB-C charge points and there is an additional USB-C upfront next to the wireless phone charger. The Mercedes touchpad system that aligns with the MBUX media screen is reasonably easy to get used to, but being a Benz there are plenty of options for usability - the centre screen is a touch-capacitive unit, or you can use the steering wheel-mounted controller on the left side of the wheel to control the middle screen. The right thumb controller manages the driver info screen.

It was mostly very easily managed, although the menus did get stuck at times for me - mainly in the section around the energy consumption. Plus I tried the whole “Hey, Mercedes” command thing, and it failed on numerous occasions. 

Along with its general design, the EV3 also has the same focus on space efficiency as the much larger EV5 medium SUV and EV9 large SUV.

Kia compared the EV3 to the BYD Atto 3 and Volvo EX30 upon its global launch in Korea, and it’s stuck with the same comparison as it launches here.

In many exterior dimensions, the EV3 is smaller than the Atto 3, a medium SUV by sales category, while it’s larger than the EX30 in almost every way. However, interior dimensions are reported by Kia as being bigger than both cars in most aspects aside from the first row legroom, but even there only by about 10mm.

The EV3 is 4300mm long, 1850mm wide and 1560mm tall, and has a 2680mm wheelbase, but inside does feel like it’s a category upwards in terms of space.

Along with the roomy interior dimensions, there are plenty of handy spots to put things - a big central storage area and a higher one under the armrest, the device charger, door bottle holders - these and all the controls are generally within reach. 

The GT-Line loses a little bit of this storage space by turning the spot under the central armrest into a sliding table, which could be useful sometimes, but doesn’t seem to me as helpful as another place to put a drink, a wallet, keys, an avocado or whatever other trinkets you and your passengers may have.

The huge multimedia and driver display setup consists of two 12.3-inch screens and a 5.0-inch climate control screen in the middle. The centre climate screen is a little hidden by the steering wheel, but there are also physical climate controls also in the centre under the screen, so there’s nothing vital you can’t do in the EV3 easily.

There are also shortcuts to the main functions of the menu like navigation and media, Kia says tactile controls like that are important for keeping the car usable for a broad range of people.

In the second row, the EV3 feels pretty well suited to four adults for a reasonable trip - I’m 178cm and can sit behind my own seating position comfortably, though if I was too much taller my knees might rest on the hard plastic seat-back.

There is an armrest, places in the doors to put water bottles, and two USB-C plugs actually fitted into the seats. There’s also a little slot to put a phone that might be charging, though it could easily (and perhaps more usefully) fit other things instead.

Behind the second row is a generous 460L boot which puts other electric small SUVs to shame - the EX30’s is 318L and even the Atto 3’s is 440L. The EV3’s boot space extends to 1250L with the seats folded down.

The EV3’s boot floor can also drop down to accommodate taller items, plus there’s a 25-litre ‘frunk’ or under-bonnet storage space.

There’s no spare space-saver tyre, however, as is becoming disappointingly common.

In the Kia EV3 line-up, pricing ranges from $47,600 before on-road costs for the entry-level EV3 Air Standard Range, up to $63,950 for the GT-Line Long Range.

Impressively, Kia says the Air Standard Range is available for less than $50,000 drive-away, even in WA where it just sneaks in at $49,990. In other states and territories it comes with a $48,990 price.

There are three trim levels but four variants, with the Air Long Range, Earth Long Range and GT-Line Long Range all joining the Air Standard Range.

Stepping up to an Air Long Range is a $53,315 (before on-roads) ask, though both come with the same extensive list of features. 

On the outside, 17-inch alloy wheels, dusk-sensing LED headlights, daytime running lights (DRLs) and partial LED tail-lights as well as roof rails and heated folding mirrors show the entry-level Air to be well equipped for a small SUV.

Inside, there’s a two-tone cloth interior with LED interior lighting, a two-spoke synthetic leather steering wheel and, of course, the large arrangement for a multimedia touchscreen and driver display. Dual-zone climate control is also standard, with automatic window defogging.

Those two screens are 12.3-inch units, while there’s also a central 5-inch touchscreen for climate controls between them. There’s has in-built navigation, wireless Apple CarPlay and Android Auto, voice recognition and a six-speaker sound system.

The base model also has a wireless phone charger and USB-C ports in both the front and rear rows, a 12-volt outlet in the front and a household-style power outlet in the second row for powering appliances or equipment. In addition, there’s also an external adapter with the same household-style plug that connects to the charging port as standard.

The mid-spec Earth goes for $58,600 before on-roads coming in Long Range only (as with the GT-Line).

On top of everything already included in the Air, the Earth gains a set of larger 19-inch alloy wheels, synthetic leather seats with heating and ventilation, the driver’s side being 10-way electrically adjustable, a heated steering wheel, an electro-chromatic (or glare-dimming) mirror, and a power tailgate.

As previously mentioned, the GT-Line costs $63,950 before on-roads, and adds a stack of features on top of the Earth, including a series of exterior design changes like 19-inch GT-Line alloys wheels, satin silver front and rear bumpers, body-coloured side garnishes, a sunroof and tinted rear glass.

The GT-Line’s LED headlights are also cubed projection headlights, and the tail-lights are fully LED.

Inside, there’s a three-spoke GT-Line steering wheel, alloy pedals, specific two-tone GT-line seats with the passenger side seat also becoming 10-way electrically adjustable, ambient LED mood lighting, a head-up display and the central upper storage compartment under the armrest becomes a slide-out tabletop.

As well as things like rear-view camera (a surround-view set-up is bizarrely unavailable range-wide) and front and rear parking sensors, the safety equipment across all three variants is the same, too, but we’ll get into more details later in the review.

The EQC has a power output of 300kW and it has 760Nm of torque, which is enough to see its claimed 0-100km/h acceleration pegged at just 5.1 seconds.

The EQC’s top speed is 180km/h (limited for the sake of the batteries), and it has an 80kWh lithium-ion battery pack.

It uses a pair of asynchronous motors - one front, one rear - and they can alternate to do what’s best in the situation - be it working in 2WD (RWD or FWD), or in AWD. 

If you’re thinking about an EQC as a towing option, the towing capacity is 750kg for an un-braked trailer and 1800kg for a braked trailer.

All three versions of the EV3 have the same drivetrain, the only difference being the smaller battery in the Air Standard Range.

The EV3 is front-wheel drive only, with a single motor at the front wheels putting out 150kW and 283Nm.

Differing weights between variants result in different 0-100km/h times, the quickest being the entry-grade Air Standard Range at 7.5 seconds, likely thanks to a smaller and lighter battery.

The Air Long Range takes 7.7 seconds, while the Earth and GT-Line both take 7.9 seconds.

With an 80kWh battery pack and a Type 2 CCS plug (up to AC 7.4kW / DC 110kW) the charge times vary pretty greatly depending on what output you’re powering up from.

Mercedes-Benz says a DC fast charging station should be able to replenish the battery bank in 1 hour 22 minutes (at a maximum of 110kW, though some Chargefox stations offer charge rates up to 350kW) while an AC charging station (like you’d find in car parks) or Mercedes-Benz’s own Wallbox system should take about 12 hours 13 minutes.

Charging from a regular household powerpoint is a last resort option. It is claimed to take 46 hours 40 minutes from empty to full (230-volt outlet, 10-amp/2.3kW). I plugged in to a powerpoint in my house and the car’s info display was stating it would take 9.5 hours to achieve the remaining 16 per cent of charge. It didn’t get to 100 per cent before I had to unplug, however.

My not-so-urban test drive loop commenced with 97 per cent of battery charge and an indicated range of 363km available. The idea was to get a feel for the “range vs reality” of the situation, so I did it in Comfort drive mode with the climate control active and no intent to either thrash the vehicle or baby it to save battery.

My drive ended with 36 per cent indicated charge remaining, after I’d covered 231.6km. That means, based on the car’s own algorithm, that it would have covered 315km before the battery was depleted, which is a long way short of the claimed 434km range.

The indicated energy consumption was 20.8kWh/100km, which is ‘thirsty’ for an EV. On our recent electric car comparison test, the most efficient of our EVs - the Hyundai Ioniq Electric - used just 13.0kWh/100km. Yes, I know the EQC is a lot heavier (2425kg kerb weight), but even the Tesla Model 3 was notably more efficient (18.5kWh/100km) than the EQC over very similar terrain and driving.

However, our testing saw us return an even better consumption rate than Mercedes-Benz’s claimed figure, which is 21.4kWh/100km.

There are two battery sizes for the EV3, the 58.3kWh unit for the Air Standard Range and the 81.4kWh battery each of the Long Range variants is equipped with.

Of course, the Air Standard Range has the shortest electric driving range - 436km under WLTP testing. Its power consumption is a claimed 14.9kWh/100km.

The Air Long Range is the variant with the furthest electric driving range of the bunch, at 604km, as well as the same power consumption as the Standard Range at 14.9kWh/100km.

The Earth and GT-Line both wear the same set of figures, albeit lower distances and higher consumption than their more affordable counterparts. With 563km of electric range and 16.2kWh/100km consumption figures, they’re still able to cover very usable distances for real-world use.

Charging is the same across the line-up, with the supplied Type 2 AC charger working at a maximum 6.9kW on single phase or 10.5kW on three-phase power, and taking five hours and 20 minutes for Standard Range variants, or seven hours and 15 minutes for a Long Range from 10 per cent to 100 per cent.

On DC fast charging, with a CCS Type 2 charger, the EV3 charges as quickly as 29 minutes from 10 to 80 per cent in Standard Range, or 31 minutes in Long Range, when using a 350kW fast charger.

While we didn’t get a chance to properly run down the battery and test the EV3’s range, the drive route was relatively demanding with power consumption yet the EV3’s range didn’t plummet like you might expect on fast, steep and winding roads.

If you have a garage and a Wallbox connector, there’s no reason the Mercedes EQC couldn’t be a terrific option as a commuter, a second car, or even your primary vehicle. 

The thing with all electric cars is that it’s about settling into a rhythm. If you use the car to commute to work, maybe you can charge it there. Or you might have a solar array and charge at home.

No matter the situation, you’ll be getting a rather nice vehicle to live with, based on my week with the EQC.

It’s a plush car, that’s for sure. The silence it offers is truly relaxing, and there’s effortless torque to pull you away from a standstill. The way you can build pace to overtake, the rush of noise-free acceleration, is pretty astounding. Perhaps not as visceral as in a GLC 63 AMG, but it’s still an experience.

The steering is direct and doesn’t require much thought, though it does lack a little bit of feel. But it’s easy to predict and quick to respond, making for pleasant progress around town. It’s easy to park, as well, with a great surround view camera system, as well as front and rear parking sensors. And if you’re not confident, the car has semi-autonomous parking, too.

The brake pedal feel takes some acclimation, because it responds pretty well, but the action is hard to modulate at times. That is partly due to the brake regeneration system, which actively captures energy that would have otherwise been lost during braking. You can adjust the level of aggression of the regen brakes, too, by tapping either the up or down shift paddles. The most aggressive setting will almost pull you up to a halt from urban speed without any brake pressure required.

The suspension of the EQC feels more settled than the last GLC I drove, and that could be in part due to the extra weight and stiffness of the battery cell under the body. The centre of gravity feels low, and it feels stuck down to the road in most situations.

The ride is mostly fine, but with big 20-inch wheels and low profile tyres, it can jar on hard edges. I also noticed that it can feel a bit unsettled at higher speed, as the body moves around - from side to side - more than I would have expected. It deals well with undulation changes and big dips, and if the surface is good, so are the comfort levels in the cabin. 

The EV3’s arrival on Australian roads is not only important because it means we can test it in right-hand drive, but also because it’s had a localised ride and handling tune. Time for the proper judgement.

Kia Australia's local program lead for this is, as it has been for years, Graeme Gambold, and according to the brand he aimed for neutral balance with confidence-inspiring and responsive handling, and a linear, natural steering feel. And it’s pretty close to nailing all of that.

In town and on backroads, its ability to soak up bumps and handle rough surfaces is impressive. Not a lot of noise comes into the cabin in either case, too, a feat given the road surfaces. In fact, even with the radio off, the EV3 feels pretty well insulated from the outside, including wind noise.

It's cornering and handling is nice and predictable. It feels designed to be safe if you misjudge a corner, only gently understeering when you've come in a bit spicy.

The body doesn't roll or pitch dramatically, so the car feels planted and, as intended, flat through the bends.

But there’s one aspect to the tune in which the EV3 feels like it could do with a little more attention - its steering.

At low speeds, the steering is light enough, but at higher speed it feels a little heavy. I’m not sure if Gambold’s been going to the gym or if it’s that I haven’t really, but it feels like there’s some unnecessary resistance, regardless of drive mode or camber on the road, requiring a bit more input on the wheel than you'd like.

It does let the car down in terms of driving out on country roads, but fortunately it's not a dealbreaker on highways or in its intended city or suburban environments.

Otherwise, the EV3 is extremely pleasant, with its outputs and delivery feel about right for a small electric SUV, never feeling too slow or unruly. It doesn’t spin its wheels with too much torque, even on wet roads and when hustling out of a corner.

The paddles which allow you to adjust the intensity of the regenerative braking also mean you barely need to use the left pedal, which is a plus for increasing the available driving range.

Speaking of the left pedal, a sudden stop thanks to a surprise slow car around a blind corner went smoothly thanks to a decent set of brakes.

In all, the car is ergonomically sound from the drivers seat, with the positioning for the seat and steering wheel feeling comfortable and easy to adjust, though slightly better vision out the rear sides would be good.

As this review is published, there’s no ANCAP or equivalent score for the EV3 yet, though Kia seems confident it should score well. Of course, we can’t just take the brand at its word before the result arrives in Q2, but the EV3 does have a pretty comprehensive list of safety features, and all are standard across the range.

The small SUV comes with seven airbags including a front-centre airbag, adaptive cruise control, autonomous emergency braking, lane-keep and lane-follow assist, highway driving assist, speed limit assist, rear occupant alert, downhill brake control, hill-start assist, multi-collision braking, blind-spot and rear-cross traffic alert, driver attention warning and a tyre pressure monitor. There’s also the aforementioned front and rear parking sensors, and the rear-view parking camera – but no surround-view option.

In terms of on-road behaviour, the speed and driver alert warnings are overzealous and need to be turned off each time you start the car. They’re requirements for the EU, and that means we get them here, too.

As usual in a Kia these days, you can set the ‘star’ shortcut button on the steering wheel to head straight to the menu to turn it all off, but when it comes to the usual active stuff like lane-keep and cruise control, it’s all well-sorted and behaves predictably, feeling trustworthy. 

It mightn’t have the same method of propulsion as a petrol or diesel Merc, but it has similar service requirements. You still need to take it to the workshop for maintenance every 12 months - or every 25,000km! - whichever comes first.

Owners can either pay as they go for servicing, or pay up front and bundle it into their finance. The upfront rate is $1350 for three years/75,000km. Pay as you go will peg you along at $450 (year one), $750 (year two), $450 (year three). 

When the EQC launched it came with a three-year/unlimited kilometre warranty plan, but that was recently updated to a five-year/unlimited km plan, bringing Benz inline with the likes of Korean luxury maker Genesis, not to mention the majority of mainstream car brands.

Kia’s seven-year, unlimited-kilometre warranty applies to the EV3, and though that was once industry-leading, it’s now being matched or overtaken by many rivals.

Roadside assistance is covered for one year but can be extended to up to eight years if serviced with an authorised Kia dealer.

Kia also backs the high-voltage equipment in the car with a more specific seven-year or 150,000km warranty, whichever comes first.

Australian servicing costs are pretty minimal in the EV3, with Kia offering well-priced pre-paid plans of three ($674), five ($1285) or seven years ($1897). Certainly some points for Kia on that one.

Service intervals are on the shorter side for an EV, at every 12 months or 15,000km, whichever comes first.