Mercedes-Benz E-Class vs Ford F-350

What's the difference?

The Mercedes-AMG E53 Hybrid 4Matic+ is a superb blend of high-tech hybrid muscle and cossetting top-end luxury. Value is competitive, it looks (and feels) the business, despite the conventional sedan configuration it’s surprisingly practical (except for the modest boot), fuel-efficiency is a key benefit and safety is stellar. The ownership proposition is okay for the category but that’s not top of mind when an enticing series of corners ranges into view. It’s an impressive package.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

If you’ve got something really heavy to tow and you have the budget to do it in grand style and with minimal effort, then a Super Duty could be just what you’re looking for. Its gargantuan proportions make it impractical for daily driving in Australian city and suburban traffic, but as a heavy-duty tow vehicle, particularly for long-haul open highway work, you’ll feel like king of the road.

Vehicle supplied by Harrison F-Trucks.

At first glance the E53 passes as a flash-looking Mercedes-Benz E-Class running 20-inch rims, especially in the launch car’s rich ‘Patagonia Red’ finish.

But then, there’s something about the AMG sedan’s stance that sets it apart. Which makes sense because the front fenders are wider by 11mm on both sides (compared to the E-Class) to make room for a wider front track (increased by just over 30mm over the previous-generation E53).

Wheelbase has also increased by just over 20mm to almost 3.0m and the car’s more aggressive nose treatment enhances the distinctive look.

There’s the AMG-specific radiator trim with ‘Panamericana’-style vertical slats, the sleek dual-section headlights and a large lower inlet that directs air to an additional front intercooler as well as an external opening for a wheel-arch cooler.

In profile there’s barely a hard edge to be seen, although character lines in the bonnet and along the car’s flanks contribute to a taut surface treatment.

At the rear, horizontally-connected LED tail-lights feature a stylised Mercedes three-pointed star signature, then a rear apron housing a diffuser and twin double tailpipe ‘trims’ and a bootlid spoiler on the left and right round off a beautifully proportioned design.

Climbing inside means a trip to screen city with an upright digital display in front of the driver flanked by a large central screen to the left and an additional panel for the front passenger beyond that. It’s a lot.

But once you’re on top of all the glass surfaces, details like open pore grey ashwood trim on the lower console come into focus, as do the brushed metal accents, beautifully sculpted ‘Performance’ front sports seats (optionally fitted to our launch drive example), racy stainless steel pedal covers and the five spoke AMG performance steering wheel with configurable rotary buttons.

It’s a supremely luxurious and comfortable interior. 

Needless to say, the MY18 F350 Super Duty 4x4 is a monster, even in this SWB specification. The massive 4059mm wheelbase is 839mm longer than a Ranger Wildtrak, which is also dwarfed by the Super Duty’s 6350mm overall length (961mm longer). The F-Series’ 2032mm width is 182mm wider than the Ranger, and its 2065mm height is 217mm taller. It's like a Ranger that's been fed heaps of fertiliser.

Underneath is the kind of heavy-metal hardware needed to justify a Super Duty badge. Ford claims its massive fully-boxed steel ladder-frame chassis is up to 24 times stiffer than the previous generation, along with improved corrosion resistance. The cargo tub is made from military-grade aluminium with the dual benefits of less weight and no rust. A tough spray-on cargo tub liner boosts dent and weather protection.

Live axles are used at both ends, suspended on huge leaf spring packs at the rear and softer-riding coils up front. Steering and four-wheel disc braking are both power-assisted, of course, and there’s a choice of trailer-towing hitches available.

As you would expect, cabin space for both front and rear occupants is palatial, with even tall adults feeling dwarfed by its enormous dimensions. Rear passenger leg and shoulder room even for tall adults is limousine-grade, although headroom is reduced (but still adequate) due to the lower roof lining surrounding the full-length sunroof.

The overall fit and finish of the dashboard, following Harrison’s local RHD conversion process, displays quality workmanship. However, some DNA from its Kentucky birthplace remains in the control screen’s software, which, for example, displays 911 Assist instead of 000, and a left-side driver’s seat icon for the massage control. We also noticed that the AM radio station display only moves in 10kHz increments without the ability to tune between them (too bad if you like talkback).

There’s also no driver’s left footrest and the parking brake pedal seems overly high, requiring the raising of your left knee above steering-wheel height to get your boot on it.

At over 4.9m long, close to 2.1m wide and a little under 1.5m tall, with a 2961mm wheelbase, the new E53 is a substantial car and feels it on the inside.

Plenty of breathing space for the driver and front passenger thanks in part to the away slope of the screen-dominated dash.

Generous storage, too, with large door bins including enough space for big bottles, a deep lidded box between the seats (which doubles as a centre armrest), a generous glove box and two cupholders under a sliding top at the front of the centre console. 

Hit the second row, and sitting behind the driver’s seat, set for my 183cm position, I have plenty of head and legroom, with enough shoulder space for three adults on short journeys. A trio of up to mid-teenage kids will be fine for a road trip.

Storage is pretty handy as well with hefty door bins and two pop-out cupholders in the fold-down centre armrest. No map pockets on the back of the (optional) Performance front seats, though.

Four-zone climate control means there’s individual temperature control for each side of the back seat, with adjustable vents at the back of the front centre console and trailing edge of the B-pillars. Very civilised.

Power and connectivity runs to three USB-C outlets and a wireless device charging pad in the front.

Thanks to the traction battery under its floor, boot volume is restricted to 370 litres (compared to 540L in the conventional E-Class sedan), although there are bag hooks, tie-down anchors and the 60/40 split-folding rear seat is able to liberate more space.

No spare tyre of any description, just a repair/inflator kit, which might make sense for automotive designers and engineers trying to maximise space and reduce weight, but doesn’t make sense for an owner stranded on the side of the road with an unrepairable puncture.

Our F-350 test vehicle with its F-250 downgrade results in a 700kg decrease in both payload and tow ratings. In other words, based on Harrison’s figures, in full F-350 specification it has a 1700kg payload capacity and 9700kg GCM, which means it can legally tow up to 4510kg of braked trailer with a full payload or up to 6210kg without. In our F-250 form it offers a 1000kg payload with 9000kg GCM, and can legally tow up to 3810kg of braked trailer with a full payload, or 4810kg without.

The huge cargo tub has a load floor length of 2080mm and width of 1700mm, with 1283mm between the wheel arches allowing ample room for a standard 1160mm-square Aussie pallet. There’s a total of eight tie-down points, overhead and internal lighting plus key fob operation of the tailgate, which houses a handy fold-out step and grab handle for easy cargo tub access.

The sumptuous cabin has plenty of storage options, including a single glovebox, and a bottle holder and two storage bins in each front door. The centre console has an open storage cubby at the front, another open storage bin and two bottle holders in the centre, a cavernous box behind that with a padded lid which doubles as a comfortable armrest, and two more bottle/cup holders at the back.

Those in the rear seat also get a fold-down centre armrest with two pop-out cup holders and each rear door has a bottle holder and two storage bins. There are also flexible storage pockets on the rear of both front seats and the 60/40-split rear seat base cushions swing up through 90 degrees and lock into position, revealing a huge full-width storage area underneath.

Our test vehicle was the MY18 F350 SWB Crew Cab Platinum 4x4 pick-up, downrated to a 4490kg GVM rating (same as the F-250) to allow it to be driven with a normal car licence. According to Harrison, Ford achieves this by simply removing an additional booster spring and block in the rear suspension, resulting in the lower ratings. It was also fitted with Ford’s FX4 off-road option (rear diff lock, skid plates, special shocks, hill-descent control), bringing the drive-away price to an eye-watering $165,990.

The Platinum is one of six grades in the Super Duty range, and one of three only available in the Crew Cab, in which it represents the middle tier above King Ranch and below Limited. Although Harrison can import most of the Super Duty model grades, it claims the Platinum delivers the best ‘bang for buck’ in terms of features and trim level, riding on stylish 20-inch polished alloy wheels and LT245/75Rx17E all-terrain tyres with a full-size spare.

As you can imagine, the sumptuous Platinum has power everything and is loaded with features that are way too numerous to list here. Suffice to say, everywhere you look there’s conspicuous luxury, from the moment the concealed power-operated side-steps smoothly extend when you open the door, and then retract when you close it.

Inside is an 8.0-inch touchscreen for the SYNC3 voice-activated infotainment system with multiple connectivity options, including Apple CarPlay and Android Auto, premium leather seating (with heating, cooling and even massage for the front seats), a full-length panoramic sunroof, huge power-extendable door mirrors for towing (with built-in courtesy lights), power adjustable pedals and steering wheel (which is also heated), remote-opening tailgate with fold-out step, cameras everywhere for 360-degree coverage and even a wide choice of changeable colours for the ambient cabin lighting.

We could go on, but you get the picture. It’s magnificent excess in the true US tradition, where too much is never enough.

The E53 is powered by a 3.0-litre, turbo-petrol, in-line six-cylinder engine working in concert with an electric motor housed within the car’s nine-speed (torque-converter) automatic transmission. 

Drive goes to all four wheels via an electro-mechanically controlled clutch distributing power between the front and rear axles.

Engine performance is up by around 10kW compared to the previous E53 thanks to software upgrades, a new twin-scroll turbo with higher boost pressure (1.5 bar vs 1.1 bar) as well as additional front and wheel-arch intercoolers. 

The engine alone produces 330kW/560Nm while the permanently excited synchronous motor chips in with a solid 120kW/480Nm for overall outputs of 450kW/750Nm.

The F350 Super Duty is powered by Ford’s common rail 6.7-litre Power Stroke V8 turbo diesel, which, with four valves per cylinder and variable vane turbocharger, punches out 335kW at 2800rpm and a massive 1267Nm of torque at only 1800rpm.

The SelectShift six-speed automatic transmission is also designed and built by Ford. Its triple-plate, two-stage torque converter offers full lock-up capability as low as 900rpm, and there’s a dedicated tow/haul mode which avoids unwanted shifts on climbs and provides powerful engine braking on descents.

The exhaust brake can also be manually selected. The 4x4 system is part-time dual-range, with auto-locking front hubs and shift-on-the-fly engagement.

The E53’s official combined cycle (urban/extra-urban) fuel figure is 1.7L/100km, a spectacularly frugal number for such a high-performance machine. But it’s worth noting it’s predicated on the drive battery being constantly and completely recharged.

Speaking of which, the 28.6kWh, 400-volt traction battery is housed at the rear of the car under the boot floor. It delivers a claimed EV-only range of up to 100km, although that will diminish dramatically if you decide to push up towards the car’s pure-electric top speed of 140km/h.

Important to note the battery’s 21kWh ‘day-to-day’ capacity, designed to keep charge in reserve for any required ‘high-performance boosts’.

An 11kW AC charger is onboard with regenerative braking also harvesting energy, the car automatically selecting the level of recuperation power in line with traffic conditions.

In pure EV mode you can also manually adjust regen through four levels via the steering wheel-mounted transmission shift paddles. 

Auto stop/start for the engine is standard and 98 RON premium unleaded is recommended, although 95 RON is okay at a pinch.

The E53’s official fuel consumption figure and 50-litre tank capacity translate to a range approaching 3000km! But to bring that down to earth somewhat, on the launch drive program, covering urban and mostly highway running, we saw a (dash indicated) average of 6.4L/100km, which equates to a more realistic, but still lengthy, 780km between fills.

Flick through a Super Duty sales brochure and you won’t find any reference to fuel economy ratings. However, for what it’s worth we crunched some figures at the end of our relatively short 200km test based on trip meter and fuel bowser readings, resulting in a reasonable 15.8L/100km.

That’s not far away from the dash read-out at 14.2, so with its big 130-litre fuel tank you could expect a driving range of around 820km.

If you’re lining up for a Mercedes-AMG you want an optimal blend of luxury and performance and the E53 Hybrid 4Matic+ nails that delicate balance.

With 450kW (that’s 612hp!) and 750Nm under your right foot, engaging ‘Race Start’, pushing the accelerator to the floor and letting the car do its thing will result in 0-100km/h acceleration in 3.8 seconds. The fat band of mid-range torque is so satisfying to lean into.

Induction, engine and exhaust sounds combine to produce a suitably gruff soundtrack with the hybrid powertrain operating seamlessly. Hit your preferred track day or tempt legal fate and you can explore the car’s claimed (governed) maximum velocity of 280km/h. 

The nine-speed auto is slick and manual changes using the wheel mounted paddles are rapid.  In normal conditions the AWD system is biased to the rear and an electric rear locking diff helps keep things under control if you decide to get the bit between your teeth on a twisting drive.

A chunky brace links the front suspension strut mounts and the car feels predictable and stable in enthusiastic cornering. Rubber is Michelin Pilot Sport 4S (245/35 fr / 275/30 rr) which grips with satisfying determination but does make its rumbling presence felt on anything approaching a coarse chip surface (despite the car’s standard acoustic glass).

Speed-sensitive power-steering delivers accuracy and good road feel without any jitters, the standard active rear-axle steering playing its part. The ‘turning point’ is 100km/h with the rear wheels subtly turning in the opposite direction to the fronts up to that speed and in the same direction beyond it.

‘AMG Ride Control’ combines steel spring suspension (strut front, multi-link rear) with adaptive adjustable damping for the choice of ‘Comfort’, ‘Sport’ and ‘Sport+’ settings. Comfort is the pick for B-road running on typically uneven surfaces. The optional ‘Performance’ sports front seats are comfortable and grippy in equal measure. 

Braking is by ventilated composite rotors all around, with beefy four-piston fixed calipers up front. An electro-mechanical brake booster is designed to combine electrical recuperation with the hydraulic brake for more frequent and efficient energy harvesting over a longer period of time. The pedal feels firm and progressive with smooth initial bite. 

All around vision is good for a conventional sedan with a quality reversing camera, 360-degree overhead view and front and rear parking sensors helping massively with parking duties. That said, a 12.5m turning circle isn’t tiny.

You sit up nice and high in very comfortable seats, with a commanding view of surrounding traffic and the road ahead. We quickly adapted to the width and height of the Super Duty, but the major issue in city and suburban driving was its oil-tanker length, which required later turn-in on tight corners to provide kerbside clearance. We also needed to check that there was ample reversing room when choosing a space in a parking lot, to ensure we didn’t get wedged when trying to leave.

With the big turbo diesel V8’s 1267Nm of torque being tapped at only 1800rpm, it provides spirited getaways from traffic lights, and easily keeps up with normal city and suburban traffic flow with your big toe barely touching the accelerator pedal.

The ride quality without a load is quite good on smooth surfaces, with its massive 3.5 tonne kerb weight feeling like the tyres are leaving indents in the bitumen. However, over rougher roads and larger obstacles like speeds humps, it starts to bounce around more and can feel quite ponderous at times. However, this is to be expected in an empty vehicle with such high payload and tow ratings.

The steering is surprisingly direct and firm in feel. It’s also quite linear in turning weight regardless of road speed, without the more noticeable changes evident in its little brother Ranger, which is very light at parking speeds but gets noticeably firmer as speeds increase.

Braking is reasonably responsive but like other giant US pick-ups we’ve tested, you have to get them quite hot to make them really bite. That’s because their pad compounds tend to be on the hard side, given they have to cope with the high temperatures generated by heavy-duty towing.

The engine exhaust brake is surprisingly quiet and very effective at slowing the vehicle, aided by more aggressive downshifts in the six-speed auto.

No ANCAP rating, but for what it’s worth the 2017 F-250 Super Duty SuperCab and Crew Cab 4x2 models earned the US government’s highest five-star safety rating. Passive safety includes driver and passenger front and seat-side airbags plus side-curtain airbags. All three rear seat positions have top tethers for child seat restraints but no ISOFIX.

Dynamic safety does not include AEB, but there’s adaptive cruise control and collision warning with brake support, (BLIS) blind spot information system with trailer coverage and cross-traffic alert, lane-keeping alert, reverse sensing system, rain-sensing wipers, automatic high beam headlights, hill-start assist, trailer sway control, tyre-pressure monitoring, SOS post-crash alert system and lots more.

The Mercedes-AMG E53 Hybrid 4Matic+ is covered by a five-year/unlimited km warranty with the high-voltage battery covered for eight years/160,000km. Those terms match the key players in the premium and luxury parts of the market.

Mercedes-Benz ‘Road Care’ assistance is included for the duration of the main vehicle warranty. 

Maintenance is recommended every 12 months/25,000km, with service plans offered across three- ($4110), four- ($5410) and five-year ($7570) periods. That’s an average of around $1350 for the first two and $1500 for the last one. That added powertrain complexity obviously has an impact in the workshop.

Harrison F Trucks provides a four-year/130,000km warranty, which it claims is the same as the Ford warranty with standard exclusions. Harrison also provides four-year premium roadside assistance.

Scheduled servicing is 12 months/10,000km with costs ranging between $495 and $1400.

Harrison says servicing can be done at any certified service department in Australia, with direct communication with Harrison’s service manager if required for diagnostics and advice.