What's the difference?
Mercedes-Benz’s Gordon Wagener is a car design rock star. He’s the guy that shapes the three-pointed star’s design strategy and a decade ago introduced the concept of ‘sensual purity’ as a key driver of the way the brand’s cars should look and feel. And this is the latest expression of that thought, the second-generation (C118) CLA four-door Coupe.
Wagener’s influence is critical here because the CLA is one of the most fashion-focused offerings in the ever-broadening Mercedes-Benz range.
But does the drive match the creative style? We got behind the wheel of the first model to arrive, the entry-level CLA 200, to find out.
Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.
This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.
Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.
The Mercedes-Benz CLA 200 is sleek, well-equipped, and beautifully engineered. That said, it’s pricey. You can get a car that’s 80 percent as good for 50 per cent of the price. But getting that extra 20 percent in terms of refinement, dynamic ability and design sophistication is what you’re paying for. If you’ve got the extra dough, top dollar buys you a spot on the top shelf.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel and meals provided.
The D27 Nissan Navara represents badge engineering at its best or worst, depending on your point of view regarding platform sharing. However, when assessed purely on its merits as a standalone tool of trade, the entry-level SL is a competent and economical workhorse that’s worthy of at least cross-shopping with the major players.