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What's the difference?
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
The fastest-accelerating and most powerful series production AMG to date isn't some slinky supercar, it's a truly enormous four-door, four-seat barge that weighs just a smidge under 2.4 tonnes.
Surprised? Welcome to the wonderful world of electrification, one where manufacturers can produce physics-bending performance by combining an internal combustion engine (ICE) with an electric motor, just so long as they're willing to put up with some extra weight.
And so it is with the Mercedes-AMG GT63S E Performance Coupe, which is a plug-in hybrid, though perhaps not quite as you know them.
Efficiency is not the name of the game here. Performance, and lots of it, is the goal. And, thanks to the combination of a twin-turbo V8 engine and a powerful electric motor, this big beast delivers plenty of it.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
This is no Lotus, but damn if it ain't a hell of a good time, and proof positive that electrification can enhance the V8 experience, rather than ruin it.
Mercedes has created something of a problem for itself with its decision to introduce AMG styling packages for the majority of its range, including the C-Class.
It means the C 43 has to walk a fine line between looking like a unique AMG model, rather than just a C300 with a bodykit and not out-doing the C63.
To that end it has AMG’s now familiar grille with vertical bars, the unique and complex-looking 20-inch alloy rims and a small lip spoiler on the boot. But otherwise it is surprisingly understated for an AMG, lacking the more obvious and muscular stance of previous AMG offerings.
Inside, there’s a similar theme, with the typical Mercedes-Benz luxury appointments but with a sportier, AMG twist. The steering wheel is chunky and comes with AMG branding, metallic shift paddles and a pair of rotary dials/buttons that allow you to alter the various drive modes and settings.
The one on the right allows you to switch between the pre-set Comfort, Sport, Sport+ and Individual modes, while the one on the left can scroll between the various individual aspects to tailor the settings to the conditions.
In typical modern fashion the design is tech-laden, with a digital display for the instrument panel (that can be switched between various graphics) and a large, tablet-style central multimedia touchscreen that controls the majority of the car’s non-driving functions.
It's a mean, but somehow still sleek, looking beast, this big AMG, but it's also immediately recognisable as a thing of intent.
Up front, there's the huge vertical-slat grille that looks like it drove straight out of a Stephen King novel, a massively domed bonnet, and these vacuum-like side intakes that look like they could suck in stray animals.
Then, at the back, there are twin dual-pipe exits (for four in total), and an automatic wing that pops out of the rear bodywork. And all of that's capped off with these massive 21-inch forged alloy wheels hiding golden ceramic-composite brakes.
Mean, yes, but not quite as aggressive as you might expect the most powerful AMG to date to come across, perhaps.
Inside, it's more subdued again, with the AMG presenting a pretty passenger-friendly space, with all the Benz tech you'd imagine, including the massive screens, and — thanks to its air suspension and drive modes — the ability to tailor the ride to your liking, meaning a comfortable and premium experience, despite the power under your right foot.
The new C-Class has grown slightly in size compared to the model it replaces, most notably with a 26mm increase in the wheelbase which you can feel in the cabin.
The front seat space is good, with excellent adjustability for the power-adjustable seats and steering column. I had no trouble finding my ideal seating position which makes for a more enjoyable and uncompromised driving experience.
Rear space is a bit tighter (which is typical for this segment/size of vehicle), but thankfully the standard seats do have very deep sculpting in the backs which allow for more knee space and foot room.
However, at approximately 180cm (six-foot), I wouldn’t like to sit behind my seating position for long periods as my knees were touching the seat back, and headroom is compromised with the panoramic glass roof.
In terms of small item storage there’s a lidded console box in between the front seats as well as a pair of cupholders and a small tray where you can place your mobile phone.
It’s worth noting, though, that early examples of the C 43 in Australia do not have a wireless smartphone charging pad, with that reportedly being introduced from February production.
While that’s good news, it’s not really competitive in this day and age to offer a car costing six-figures without such technology.
There’s also only a single USB-C power outlet in the front, which is another disappointment, but there is a pair in the back.
Mercedes does win some points back for a respectable 455-litre boot, which has a nice wide load opening that will make packing luggage easier.
It's not overly practical, given its size, with AMG locking in a four-seat configuration with a fixed rear pew that limits boot space. You can get folding seats, but only as part of an option package.
What you're left with is a vehicle that stretches 5054mm in length, 1953mm in width and 1447mm in height, but that serves up rear seating for only two – albeit very comfortably – and, because of the electric battery and motor being housed at the rear, boot space of just 335 litres.
There is triple-zone climate control, and the rear seating is lounge-like and luxurious, while the up-front space is ample for two full-size riders, too.
There's no spare, with AMG's 'Tirefit' puncture repair system on board.
We’ll get to the major change under the bonnet shortly, but another significant alteration for this latest C 43 is the price.
It now starts at $134,900 (plus on-road costs), which pushes it well above its market rivals, the BMW M340i xDrive and Audi S4, which start at $104,900 and $106,200, respectively.
However, Mercedes has added more technology under the bonnet and loaded the C 43 up with standard equipment, including its '4Matic' all-wheel drive system, adaptive damping, rear-wheel steering and 20-inch alloy wheels.
In terms of creature comforts, the C 43 is well-appointed, with leather upholstery, a head-up display, augmented reality navigation, a panoramic sliding sunroof, and a Burmester 3D surround sound system.
There are two option packages for the C 43. The 'Digital Light Package' costs $2400 and adds Multibeam LED headlights with 'Ultra Range' highbeam, 'Adaptive Highbeam Assist Plus' as well as active light function and cornering light function.
The 'Performance Ergonomics Package' includes AMG Performance front seats, an AMG Performance steering wheel in Nappa leather and microfibre and the 'AMG Track Pace' system for an additional $5200.
There's no escaping the fact that a big number has been applied this AMG E Performance model in Australia, with the GT63S commanding $399,900, before on-road costs, and before you start selecting option packs.
Obviously performance is what you're really paying for here, but there are lots of niceties included, too.
They include an electric glass sunroof, 21-inch forged-alloy wheels with ceramic composite brakes, rear-axle steering, puddle lighting, power-closing doors (only sealing, not full hands-off closing), LED lighting, and an auto rear wing that retracts back into the body work at the rear.
Inside, there are twin 12.3-inch screens with Apple CarPlay and Android Auto, a Burmester sound system, Nappa leather seats front and back (which are heated and cooled in the front, and which offer a massage function), and three-zone climate control.
You can then spring for the 'AMG Night Package' ($3490) which adds the 'AMG Night Exterior Package', different 21-inch wheels in matt black, dark tints on the rear glass, black badging and dark chrome on the grille.
Then there's the considerably more expensive 'AMG Carbon Fibre Package' ($18,490), which gives you the carbon exterior package, carbon inserts in the side skirts, and more carbon on the front wing trim, the mirror housings, the rear wing (which is now fixed) and in the cabin.
There is more, of course, but we'll get to them under our performance, driving and safety sections.
The biggest talking point about this new car is the engine, with AMG downsizing from the old C 43’s six-cylinder to a 2.0-litre four-cylinder turbocharged petrol engine.
But it’s not just any turbocharged four-pot, because it is fitted with technology that Mercedes claims has been inspired directly from its Formula One team.
While the F1 team engine facility is based in England, this engine was designed and developed by the Mercedes-AMG team at its Affalterbach headquarters, but the concept of the electric turbocharger reportedly comes from the engine that powered Lewis Hamilton to multiple world championships.
The electric exhaust gas turbocharger - to give it its official name - uses a small electric motor on the turbocharger shaft to spin up the blades without having to wait for any exhaust gases to pass through it first.
To power the electric turbo the C 43 is equipped with a mild-hybrid 48-volt electrical system.
Mercedes claims this means reduced lag and improved throttle response for a sportier driving experience.
It also helps make this small engine produce big amounts of performance, with AMG extracting 300kW of power and 500Nm of torque from this 2.0-litre, which is more power than the previous six-cylinder C 43 managed.
The engine is paired to a nine-speed multi-clutch transmission, which isn’t a dual-clutch with a pair of clutches operating on every second gear ratio, but instead uses a “wet start-off clutch” for better take-offs and smoother shifting on the move (at least in theory).
Power is sent to the road via all four wheels thanks to Mercedes’ 4Matic all-wheel drive system.
It's not just what's under the bonnet, but what's at the rear axle, too.
But let's start at the front, shall we? Here, a familiar twin-turbo V8 engine lurks, producing a potent 470kW and 900Nm, which is fed through a nine-speed automatic, complete with paddle shifters and several drive modes, including the traction-limiting 'Race'.
But that is then joined at the rear by an electric motor with its own two-speed transmission, and which produces 70kW and 320Nm – or up to 150kW for 10-second blasts under heavy acceleration.
Combine both, and you're tapping into around 620kW and in excess of 1000Nm, enabling a sprint to 100km/h in just 2.9 seconds, and a flying top speed of 316km/h.
Despite the smaller engine you can hardly call the C 43 miserly, with a claimed combined urban/highway cycle rating of 9.1-litres per 100km. That’s only a 0.2L/100km improvement over the old six-cylinder.
On test, which included a return trip from Sydney to Bathurst via motorways and some dynamic back road driving, we saw a return of 11.8L/100km on the car's onboard computer.
While hardly hybrid-worrying, it’s impressive to think that driven modestly, such a potent engine can return a single-digit fuel figure.
Fuel efficiency is surprisingly impressive for a vehicle this big and powerful, with Mercedes claiming 7.7L/100km and 175g/km of CO2 on the combined cycle.
Helping that is a the 6.1kW battery, which delivers just 12km in all-electric driving range, but helps reduce overall fuel use.
This AMG is AC power only, meaning you can't recharge using fast chargers, but the brand says its secret trick is its ability to recharge itself using captured kinetic energy incredibly quickly – largely negating the need to plug in unless you want to unlock that EV range – with Merc suggesting that, on a race track for example, the battery will discharge and charge itself continuously as you're lapping.
Let’s start with the good news. The new Mercedes-AMG C 43 is a quick car. The engine may be small in size but the electric turbocharger does its thing and provides plenty of punch.
You can get a performance boost, too, thanks to the belt-driven starter generator, which acts as a mild hybrid and gives you a surge of 10kW for a brief period if you need a sudden burst of extra speed.
The chassis is well-sorted, too, at least from a dynamic point-of-view. The rear-wheel steering can provide up to 2.5 degrees of turning, which improves handling at speed and manoeuvrability when parking.
However, there are some less-impressive elements to the C 43, too. The obvious one is the drama, or rather the lack thereof.
As I said at the beginning, the C 43 has never been as wild or raucous as the V8-powered C 63, but when you buy an AMG there’s a rightful expectation that it will provide some thrills.
The C 43 simply doesn’t have that character about it. Yes, it’s fast, but it produces that speed with efficiency rather than excitement.
And it’s not an engine size problem, because even the 2.0-litre four-cylinder A 35 and CLA 35 offer more ‘wow factor’ than the C 43.
Yes, the engine makes noise under acceleration (and it can be altered between discreet and sporty) but even at its best it sounds muted and lacks the evocative tone of a V8 or six-cylinder engine.
Another disappointment is the transmission calibration, with the gearbox awkwardly shifting out of first gear on multiple occasions during our test drive.
In the taller gears it felt smooth enough cruising along, but given its low speed shifts we’d like to spend more time in the urban environment before passing final judgement.
The other notable element of the driving experience we struggled with was the ride quality. While fine on the smoother motorways, our test drive included time on some patchy country back roads and the C 43, even in the ‘Comfort’ suspension setting, was simply too firm.
Riding on low profile tyres, the adaptive dampers struggled to isolate the cabin from the imperfections in the road, leading to a fussy ride at times.
Overall the C 43 is a good car, but it feels like there are still some areas where Mercedes could improve it to make it really live up to the AMG badge.
There's a lot of big numbers surrounding the Mercedes-AMG GT63S E Performance, but let me throw another one at you – 245km/h.
That was the high score I saw pop up on its digital speedo as the big and electrified Mercedes flew down the main straight at Sydney Motorsport Park (formerly Eastern Creek), before my courage ran out and my foot found the brake.
That kind of velocity is mind-bending in a vehicle this big, and so is the way that power is delivered, with the AMG's big brain deciding how and when to maximise power from the engine and electric motor to deliver a constant surge of torque that shoves you back, and the GT63S E Performance into the future.
But big acceleration is hardly surprising with that much power. What is a little more impressive is how easy this four-door supercar is to wrestle around a racetrack.
Sure, the feeling-out process is a little more involved, as you figure out how and when you'll feel the weight shifting, and as your brain struggles to compute how what's happening is even possible, but after a couple of laps the AMG settles into an easy, flowing rhythm that, while never feeling light on its feet, also doesn't feels like you're piloting a bus.
At least part of that is down to the wizardry on board, like the 'AMG Air Suspension', the rear-axle steering and the limited-slip diff, all of which combine to make the GT63S feel tighter and sharper than it would otherwise.
But it's also partly down to the prodigious power on offer – perfect corner entry and exits are less relevant when you have a cruise missile strapped to your right foot that doesn't just quickly make up for any driver errors, but shrinks the space between corners to the blink of an eye.
Yes, it's heavy, and there isn't much that's pure about the go-fast experience, but it left an ear-to-ear grin on my face, and isn't that priority one for any new AMG?
How does it drive on the road? That I don't know, as this was a track-only drive day. But we will get one on a proper test soon and let you know.
The C43 gets a comprehensive list of safety equipment that leaves little out. Obviously there are the usual passive safety items, like 10 airbags, including dual-front combined pelvic/thorax airbags and a front centre bag that drops between the front seat passengers to minimise the chances of a head clash.
Also included as standard is autonomous emergency braking front and rear (covering speeds between 7.0-200km/h), adaptive cruise control with active stop/go, a 360-degree parking camera, 'Active Parking Assist', 'Active Lane Keeping Assist', 'Blind Spot Assist' and, of course, anti-lock brakes with 'Brake Assist' and 'Adaptive Brakes' with Hold function and electronic stability control.
Also included are dusk-sensing LED lights, rain-sensing wipers and run-flat tyres with tyre pressure warning.
The C43 also comes equipped with Mercedes’ 'Driving Assistance Package Plus', which adds even more safety gear. This includes 'Active Blind Spot Assist', 'Active Brake Assist with Cross-Traffic Function', 'Active Emergency Stop Assist', 'Active Lane Change Assist', 'Active Lane Keeping Assist', 'Active Steering Assist', and 'Active Stop-and-Go Assist'.
While the C43 hasn’t been specifically crash-tested, the latest C-Class was rated by ANCAP with a five-star score for all models except the upcoming C 63 S E Performance.
The GT63S E Performance is yet to be crash-tested (probably something about each one costing about the same as small apartment), but it does come pretty comprehensively loaded with safety kit.
That includes the standard 'Driving Assistance Package Plus', which delivers active cruise control, AEB, 'Active Steering Assist', 'Active Lane Change Assist' and nine airbags.
The C 43 is covered by Mercedes’ five-year, unlimited kilometre warranty, which has become the new standard for the luxury car market.
Service intervals for the car are at 12 months/25,000km, which is on par with industry standard.
Mercedes-Benz Australia will offer a service plan for the C 43, prices were yet to be confirmed at the time of publication but the company has indicated it will be similar to the C300.
That means $550 for year one, $900 for year two, the third service costs $1000 and the fourth year service costs $2450 - for a total of $4900 for the first four years of ownership.
The GT63S E Performance is covered by Mercedes' five-year, unlimited-kilometre warranty, and you can pre-pay your service costs to keep the prices down.
Service pricing for the electrified model is yet to be confirmed.