What's the difference?
If you want a Mercedes-AMG A45 sedan, you’re dead out of luck - there isn’t going to be one. Your alternatives are the sleeker, more style-focused CLA 45 four-door ‘coupe’, or the A45 hatch, which is more often associated with boy racer types… with deep pockets.
Or you could buy this car - the Mercedes-AMG A35 4Matic sedan. A lot of pundits have questioned the two-prong AMG strategy in the hatchback range, with the A35 slotting between the already-pretty-hot A250 4Matic and A45 S.
In the sedan line-up, however, there’s a different approach, with the Mercedes-AMG A35 4Matic topping the range. So is it a fitting flagship for the small sedan line-up? It certainly has the tech, safety and equipment levels to live up to buyers’ expectations.
And as a rival to the likes of the Audi S3 sedan, BMW 2 Series Gran Coupe and its own sibling, the Mercedes-AMG CLA35, does it offer a compelling alternative?
Let’s go through it, criteria by criteria.
MG needs a win, and the MG4 Urban may be the right car at the right time to give the Chinese brand a major boost.
It has been a rough few years for MG, with sales in decline for the past two years, which has seen it tumble from Australia’s favourite Chinese car maker to a distant fourth place behind BYD, GWM and Chery.
Part of that could be because of its rapid expansion, both in terms of its total number of models but also the size of the vehicles it’s offering. The larger QS SUV and U9 ute have both received underwhelming responses from the car-buying public.
So, MG has returned to its roots - small, affordable cars. The MG4 Urban, not to be confused with the MG4 Hatch, is its new price-leading electric car and the company’s new management hopes it leads a sales revival.
The Mercedes-AMG A35 sedan is a genuinely fun small car. To me it’s a more mature offering than the A35 hatch, while not being quite as pretentious as a CLA35. Therefore I like it on principle.
Would I personally choose it over an Audi S3? Probably not - but there are plenty of objective reasons why you would.
The MG4 Urban is not only the right car at the right time, perfectly catering to buyers looking to avoid rising petrol prices, it’s also a welcome return-to-form for MG as a brand.
MG is seemingly at its best when it sticks to small cars. It has traditionally excelled with the MG3 and ZS, smaller, more affordable products that keep expectations in check and can win over customers looking for the best bang-for-their-buck rather than simply the best car.
That’s not to say the MG4 Urban isn’t a good car. It offers tremendous value for money, excellent interior space and drives nicely, so anyone who has been considering making the switch to an EV should seriously consider this new arrival.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.