What's the difference?
If you want a Mercedes-AMG A45 sedan, you’re dead out of luck - there isn’t going to be one. Your alternatives are the sleeker, more style-focused CLA 45 four-door ‘coupe’, or the A45 hatch, which is more often associated with boy racer types… with deep pockets.
Or you could buy this car - the Mercedes-AMG A35 4Matic sedan. A lot of pundits have questioned the two-prong AMG strategy in the hatchback range, with the A35 slotting between the already-pretty-hot A250 4Matic and A45 S.
In the sedan line-up, however, there’s a different approach, with the Mercedes-AMG A35 4Matic topping the range. So is it a fitting flagship for the small sedan line-up? It certainly has the tech, safety and equipment levels to live up to buyers’ expectations.
And as a rival to the likes of the Audi S3 sedan, BMW 2 Series Gran Coupe and its own sibling, the Mercedes-AMG CLA35, does it offer a compelling alternative?
Let’s go through it, criteria by criteria.
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
The Mercedes-AMG A35 sedan is a genuinely fun small car. To me it’s a more mature offering than the A35 hatch, while not being quite as pretentious as a CLA35. Therefore I like it on principle.
Would I personally choose it over an Audi S3? Probably not - but there are plenty of objective reasons why you would.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
I admit, I thought I’d get a bit more in the cabin of the A35 sedan. There’s no electric steering wheel adjustment, no heated steering wheel, and the fact adaptive cruise control is optional (it’s standard on some $25K cars!) is a bit rude, too.
That isn’t to say that it’s not an eye-catching space, one that will hit hard on the bling-o-meter, and will definitely impress anyone who isn’t familiar with Mercedes’ recent cabin design traits.
The twin screens are dazzling - crisp and beautiful to behold, and with graphics that are extremely high resolution. The menus have been designed to be simple, but honestly, it’s a bit confusing until you’re initiated.
Also, I found the media screen to be very glitchy. On multiple occasions it would not respond to touch, and once it even reset itself. I also had several problems connecting to Apple CarPlay. Note: I was using a Mercedes-Benz USB-C adaptor to USB-Lightning cable with an iPhone XS, and I think maybe the adaptor had a part to play in the problems I encountered.
The touchscreen is just one way to interact with the media controls, as there’s a touchpad between the front seats, and the driver has a thumb-controller on the steering wheel to jump between screens. And there’s voice control as well, with the MBUX system’s ‘Hey, Mercedes’ recognition allowing you to ask for things to be adjusted.
Furthering the wow-factor up front are beautifully designed air vents that light up blue when you turn the temperature down or red when you up the heat. There’s configurable ambient lighting for the cabin, which makes the A35 a bit of a showstopper at night, and our car had the no-cost optional red and black Lugano leather trim, which is either going to be your thing, or not.
The space for adults up front is decently accommodating, with good headroom and width, plus nice soft touch points where there should be, and there are bottle holders in the doors. There are three USB-C points up front, a pair of cup holders between the seats, and a wireless (Qi) phone charging bay.
The steering wheel is a nice shape and easy to hold, though I’m still not convinced by the little digital displays for the drive-mode dials - they’re toy-like teeny-weeny screens and look a bit pixelated compared to the other displays in the cabin.
Rear seat space is not as good as you might hope or expect, given the size of the car. As a 182cm (6.0ft) man with the driver’s seat set for me, my knees were hard against the seat in front, my toes were squashed and my head was just brushing the headliner, too.
That mightn’t be a problem for you - maybe your only rear seat riders will be short, or young. There are dual ISOFIX child-seat anchor points and three top-tether restraints for baby seats, if that’s the case.
And they’ll be well catered for, with a pair of USB-C ports, as well as directional air-vents, mesh map pockets, and bottle holders in the doors as well as a fold-down armrest with pop out cup holders.
Boot space will likely matter to you if you’re buying a sedan over the hatchback model, and you’ll find an additional 60 litres of boot space here over the five-door model, with 430L of cargo capacity.
That should, in theory, be large enough to fit all three of the CarsGuide cases (124L, 95L, 36L), but the shape of the cargo hold meant I only managed to fit the smallest case with the middle or largest case, but not all three together. Soft luggage could help.
There’s no spare wheel under the boot floor, as the A35 has a tyre repair kit.
Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.
In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.
Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.
In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.
Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.
The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).
The Mercedes-AMG A35 4Matic sedan has a list price of $72,500, which is the manufacturer’s recommended list price (MRLP, also known as MSRP). That’s the price before on-road costs and extras.
What cars does the A35 compete with? The most obvious rival is one from within, the Mercedes-AMG CLA35, which is $85,500. Then there’s the Audi S3 sedan ($65,800) or RS3 sedan ($86,500). Or the BMW M235i Gran Coupe, which is actually its closest competitor on price, at $72,990.
You might have made your mind up about wanting the three-pointed-star badge though, so what do you get for your cash when it comes to the A35 sedan?
The standard equipment includes: 19-inch wheels, AMG body kit and 'Night Package' (blacked-out exterior trim), Lugano leather seat trim, heated and electric adjust front seats, keyless entry and push-button start, adaptive AMG Ride Control suspension, AMG drive modes, ambient lighting and a panoramic sunroof.
The cabin is equipped with a pair of 10.25-inch screens - one controlling media via the brand’s MBUX system and featuring Apple CarPlay and Android Auto, and the other a configurable display for driver info. There’s sat nav, five USB-C ports, wireless phone charging, and a nine-speaker sound system.
Other features include an auto-dimming rearview mirror, LED headlights and daytime running lights, semi-autonomous parking, front and rear parking sensors, a reversing camera and a number of active safety items beyond that. See the safety section below for more info.
Our car had a couple of options, including: black-finish 19-inch alloy wheels ($790); the 'Driving Assistance Package' - incorporating adaptive cruise control with front and rear cross-traffic alert, active lane-change assist, and 'Route-Based Speed Adaptation' - more on that below ($1890); the 'Vision Package' - with 'Multibeam LED' headlights and selective adaptive high beam assist, and a 360-degree surround view camera ($990); and the 'AMG Aerodynamics Package' - with front flics, side skirt trims, rear spoiler and rear diffuser ($2490).
All told, the as-tested price for this car was $78,660 plus on-roads.
For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.
That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.
The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.
Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.
It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.
All up, it’s a strong package for the price.
You could look at this one of two ways: 1) this is the least powerful AMG on sale today; 2) this is a seriously powerful small car.
If you’re glass-half-full-biased like me, you’ll see the engine specs and park yourself in the latter camp.
There’s a 2.0-litre turbocharged four-cylinder petrol motor which isn’t short on horsepower: it has 225kW of power and 400Nm of torque - those were class-killing power outputs not too long ago.
The grunt numbers give the AMG A35 sedan a claimed 0-100km/h time of just 4.8 seconds, while the top speed is limited to 250km/h. Five years ago these power figures and performance numbers would have pegged the A35 in A45 territory - this is a seriously powerful little jigger.
The engine is teamed to a seven-speed dual-clutch automatic transmission, and the A35 runs Benz’s 4Matic all-wheel drive system, which is front-biased but can shuffle torque 50:50 if needed.
The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.
That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.
It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.
The combined cycle fuel consumption figure - that’s what the brand says the car will use over a mix of driving - is 7.4 litres per 100 kilometres.
I saw a little higher than that over my 650km of driving, which was heavily biased towards highway testing, but also included a few traffic snarls and a couple of stints of performance testing. I saw 8.4L/100km, which is okay, but I expected better given 80 per cent of my time in the car was in easy-going open road driving.
The fuel tank capacity for the A35 sedan is 51 litres, and you’ll need to fill it with 98 RON premium unleaded petrol.
The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.
In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.
On paper this seems like the ideal option for those who know they’ll never really be able to take advantage of the outputs of an A45 or CLA45’s ludicrous power and torque figures.
In practice? It mostly lives up to that notion - though just like an A45 or CLA45, you’re going to enjoy it a lot more when you’re giving it the beans.
Driving with intent, the engine and transmission work together amazingly well. The transmission itself is thoughtful and smart shifting, swapping cogs exactly when you think it should - while you have paddle shifters available to use, in most cases you’re not going to need them.
The engine itself is an absolute weapon. There’s lots and lots of pulling power, it’s linear in the way it delivers its power, and there’s a little bit of pop and crackle from the exhaust - personally, I would like even more. I guess that’s where an A45 or CLA45 comes into its own.
The steering is superb for an all-wheel drive car, too. It’s direct and accurate, and while you can feel the electronics shuffling the power and torque between front and rear axles it’s a really nicely balanced and very easy car to drive fast – at times even faster than you really should be.
In Sport mode and Sport Plus mode the suspension and steering are tightened up, with taut responses but the suspension is never crunchy or uncomfortable. Braking performance is very good, too.
In Comfort mode though, I struggled to come to terms with the A35 a little. In my mind, it lived up to the notion of a sporty sedan a lot more readily than it did that of a compact luxury sedan. It just feels like it’s meant to be on a twisty road, not dealing with daily drudgery in commuting.
One not-very-luxurious element was the road noise intrusion, which was the worst of any new car I can recall experiencing. That might seem a dramatic claim, but the booming tyre roar on coarse chip road surfaces, including major Sydney freeways, was verging on unbearable. I measured it on my smartphone, and 78 decibels was the maximum readout.
And while very impressive under pressure, the powertrain is somewhat doughy in less demanding situations. There’s some lag to contend with, and a little bit of lunging from the transmission, too. However, it was during downshifts that I found the transmission’s behaviour most questionable, with some shift-shunts when slowing to a halt in urban driving.
One unexpected finding was the 'Route-Based Speed Adaptation' system’s behaviour, which was active in the car I was driving. The tech uses the car’s mapped position to guide its adaptive cruise control behaviour. In theory it’s a very smart idea - the car will slow itself down if it predicts you’re about to approach a tight bend and you’ve got it set at the speed limit. Or if you’re approaching a roundabout, it’ll think ahead, too.
But during my time in the car, I had an issue that I found could be potentially dangerous. Having set the speed at 80km/h in a relatively new tunnel in Sydney’s west (the WestConnex M4, opened July, 2019), the system couldn’t place the car’s location, which meant the car believed it was still on surface streets.
On multiple occasions the car slowed dramatically thinking I needed to turn a corner that didn’t exist on the road I was driving on. My instant thought was: “What if the person behind me wasn’t looking at the road ahead?” I’ve seen enough drivers with their eyes aimed at the phone in their lap and not the road ahead, to know this is a distinct possibility.
There’s also a risk from tailgating trucks, which seem to be more prevalent in Sydney’s west than anywhere else on the planet. It’s a potential risk, even if the Benz has clever tech that can flash the tail-lights if the car’s systems predict there’s a chance of being rear-ended.
Mercedes-Benz’s Aussie team let me know that the map software wasn’t up to date, which is why the car didn’t understand the situation. It’s technology you can disable by simply delving into the menus on the MBUX system, but I’d recommend you try it out to see if you’re comfortable with it.
On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.
Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.
Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.
Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.
Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.
The A-Class range was awarded the full five-star ANCAP crash test rating based on 2018 criteria, and the scoring measures have progressed since then. According to ANCAP, the rating applies to all Mercedes Benz A-Class variants, though the Mercedes-AMG A35 (hatch and sedan) and A45 (hatch) are not shown on the scorecard.
However, the entire A-Class range comes with auto emergency braking (AEB) that operates between 7-200km/h and has pedestrian and cyclist detection (7-50km/h), active lane keep assist (LKAS, 0-250km/h) and lane departure warning (LDW), traffic sign recognition (TSR), and blind spot monitoring (BSM) and rear cross traffic alert (RCTA) with auto-braking. There’s also driver fatigue monitoring, cruise control with speed limiter, and speed sign recognition.
But despite being the top-of-the-range A-Class sedan, you still have to pay extra for the safety of front cross traffic alert with braking, and the brand’s Distronic adaptive cruise control system. Those are part of the Driving Assistance Package ($1890), which also incorporates active blind spot assist, active lane change assist, a system called Evasive Steering Assist (which sharpens up the steering to be more direct if a crash threat is predicted), and the aforementioned Route-Based Speed Adaptation.
The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.
Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.
The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.
Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.
Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.
Mercedes-Benz Australia recently joined Korean luxury brand Genesis in meeting the market with a five-year/unlimited kilometre warranty plan for all of its models, including AMG variants.
Service intervals for the A35 sedan are set every 12 months/25,000km - yes, that’s a generous maintenance schedule, as most cars require servicing every 15,000km.
Buyers can opt to pre-pay servicing costs and roll it into their finance package, and there’s a level of discount applied if you do that.
For a three-year/75,000km service plan, you’ll pay $2150, saving you $500 over pay-as-you-go capped price servicing. There’s also a four-year/100,000km plan ($2950) or a five-year/125,000km plan ($4000). That’s surprisingly decent for a luxury car, though keep in mind it doesn’t include wiper inserts or brake pads/discs.
Buyers get roadside assistance included for the duration of the new-car warranty, too.