What's the difference?
Years ago, McLaren wasn't really making McLarens. The ill-fated SLR was still in production, but was an oddity that made little sense - it was a highly specialised Mercedes and built to sell for crazy money to mega-rich F1 fans. Production was down to a trickle,and the iconic and legendary F1 had completed its run a decade earlier.
The "new" McLaren Automotive had a shaky start in 2011 with the unloved MP4-12C, which became the 12C and then morphed into the 650S, getting better with each reinvention.
The P1 was the car that really grabbed the world's attention and was then-new designer Rob Melville's first project for the British sports car maker.
Last year, McLaren sold its 10,000th car and production numbers are closing in on Lamborghini's. Sales have almost doubled in Australia and Rob Melville is still there, and is now the Design Director. The company, clearly, has done very, very well.
Now it's come time for McLaren's second generation, starting with the 720S. Replacing the 650S, it's the new Super Series McLaren (fitting in above the Sport Series 540 and 570S and below the Ultimate P1 and still-mysterious BP23), and is a car McLaren claims has no direct competitors from its rivals at Ferrari or Lamborghini.
It has a twin-turbo V8, a carbon fibre tub, rear-wheel drive and bristles with cleverness.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Past McLarens have been accused of being a bit soulless, but this one is alive. The last time I felt like this in a car was a Ferrari F12, one of the scariest but most brilliant cars I've ever driven. Except the 720S isn't scary on the road, just sheer genius.
The 720S doesn't necessarily beat the competition but it opens up new ways of doing supercar things. It's a car that looks amazing, is more than fit for purpose but has a wider range of talents than the others.
That makes it ever more compelling, both as a piece of automotive brilliance to admire, andl as something to consider when you've got half a Sydney apartment to spend on a car.
Australian roads await, but the drive through rural English country roads and villages was a great preview. All I can say is: gimme one.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
The 720S has received mixed reviews but nobody will say it isn't striking. I love it - every designer says their influence is a Lockheed SR-71 Blackbird (designer Melville even jokes about it), but you really can see it in the 720S, especially in the cockpit design, which looks like a glass canopy from that surveillance jet.
McLaren's signature dihedral doors, which go all the way back to the 1994 McLaren F1, are substantial, with a double skin to act as a serious piece of aero kit.
Melville told me in January that he thinks the cars look shaped by nature, using the example of a stone left in a stream to erode. The 720S is full of details evoking that image, with a clean, taut surface. Where everyone complained that the 12C was "designed in a wind tunnel", the 720S looks designed by the wind. In the carbon and aluminium, it looks extraordinary.
One of the most talked about features are those headlights - almost always finished in black, they're known as "the socket". When you get close you see slim LED DRLs, small but powerful headlights, and you then discover two radiators behind them. Follow it through and the air exits through the bumper, around the wheels and then through the door. It's quite something.
Inside is the McLaren we've come to know and love, but with a clever kicker. The dash panel looks lifted from a race car - but with far nicer graphics. Switch to "active" mode, turn everything up to Track and the panel swings down and presents you with a minimised set of instruments to reduce distraction and make up for a lack of head-up display - just speed, get and, revs.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
For a supercar, there is a surprising amount of space in the cabin. You can strap 220 litres of (hopefully) soft stuff on the rear shelf behind the seats and there's a 150-litre boot under the nose. You can store your track gear under there, including helmet, or even cram in a few soft bags for a weekend away.
Again, unusually a for a supercar, you're also treated to a couple of storage cubbies in the centre console.
There's plenty of room in cabin for two bodies and the driver's seat offers lots of adjustment. Despite being so close to the front wheels, your feet have space even for my ridiculous duck feet to fit easily. There's even enough headroom for those over six feet, although the glass portholes in the top of dihedral doors might not be so welcome in an Australian summer.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
Kicking off at $489,900 plus on roads, it's fairly clear that the car the local operation has in its sights is the Ferrari 488 GTB, which sells for around $20,000 less but rarely arrives with less than $40,000 in options on board. Two further versions of the 720S are available from $515,080, the Luxury and Performance spec levels, both largely cosmetic.
The 720S ships with 19-inch front wheels and 20-inch rears wrapped in Pirelli P-Zeros. The exterior is finished in "dark palladium" trim and the cabin is lined with Alcantara and Nappa leather. Also onboard is a four-speaker stereo, digital dash, dual-zone climate control, sat nav, active LED headlights, power windows, sports fronts seats and not much else.
A predictably lengthy options list includes paint from $0 to $20,700 (McLaren Special Operations, or MSO, will cheerfully find ways to charge you more for that extra special paint job), but most of the list is carbon fibre bits, reversing camera ($2670!), a $9440 Bowers and Wilkins stereo... you get the picture. The sky, or your credit card, is the limit.
The front lift kit is $5540 and totally worth it to protect the underbelly from driveways. Unlike a couple of Italian rivals, it's not mandatory for all speed-bump ascents.
As we discover every time we look at a car like this, the spec seems slim but none of its competitors have much in them, so it's line-ball.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The 720S runs a 4.0-litre version of McLaren's familiar flat-plane crank twin-turbo V8. Power is up to 537kW (or 720PS, hence the name) and torque up almost 100Nm to 770Nm, from 678. McLaren says 41 percent of the components are new.
A seven-speed twin clutch sends power to the rear wheels and the 1283kg dry (down 106kg from the 650S) monster hits 100km/h in 2.9 seconds, surely a cautious claim. The more alarming 0-200km/h clam is a terrifying 7.8 seconds, half a second quicker than its closest rival, the 488 GTB. That is seriously, insanely quick, while top speed is equally bonkers at 341km/h.
Instead of a complicated and heavy active differential, the 720S uses the rear brakes and various other methods to get the same effect. It's one of several ideas pinched from F1, some of them now banned.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
McLaren claims the European combined cycle could return 10.7L/100km, but we have no way of knowing if that is accurate because we weren't mucking about on the day we had the car.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
One of the biggest changes from 650 to 720 is the new Monocage II carbon fibre tub. The drop in overall weight is partly because the cage now includes the windscreen hoop, which previously was metal. Kerb weight with all fluids and a 90 percent full fuel tank (don't ask why 90 percent, I don't know either) it weighs 1419kg, giving it the same power-to-weight ratio as a Bugatti Veyron. Yikes.
The 720S is an astonishing car. We always say you can pootle in a modern supercar, but the 720S is so user-friendly, maneouvreable and so easy to see out of - there are no significant blind spots with an almost entirely glass roof - you can tackle city and country in comfort mode and actually be comfortable. Comparatively, a Huracan goes all blergh in Strada mode and the 488 GTB never stops begging you to kick it in the guts. The McLaren is easy, liveable and smooth.
I was driving a left-hand drive car in the UK, which should have been a complete nightmare, but it was fine - the vision is excellent, particularly over the shoulder.
But when you do decide to kick the 720S into action, it's wild. The acceleration is brutal, the handling impeccable and the ride, oh, the ride. No supercar can handle bumps, irregularities and flat out poor surfaces like the McLaren. The 540C's ride is incredible as it is, but the 720 is just wow.
Because it's quite light, the nose goes where you point it, the huge brakes have less to stop, the towering power less to push. The steering in the 720S is well-weighted but has tons of feel - you know what's going on underneath the double-wishbone sprung front wheels and you can adjust what you're up to accordingly. The stability system is excellent, too. Never overbearing or abrupt, where talent ends and the help begins is delightfully blurry.
The new engine is a bit more tuneful than past McLarens - there's even a loud-start party trick - but it's not loud and overbearing. You'll hear turbos whisting, sighing and pshawing, a deep bassy exhaust note and some awesome intake roar. But there's not much off-throttle character. It does at least do away with the histrionics of the Italians.
The only serious drama is the amount of noise bouncing around the cabin over about 100km/h. There's a lot more glass than sound-soaking Alcantara, which explains some of the extra tyre racket over a 650S. You can't have everything, I guess.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
Along with a super-strong carbon tub, to which is fitted aluminium crash structures front and rear, the 720S comes fitted with six airbags, stability and traction controls and carbon ceramic brakes with ABS (100-0 happens in fewer than 30 metres).
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The 720S comes with McLaren's three-year/unlimited kilometre warranty with roadside assist. McLaren will want to see you every 12 months or 20,000km, which is quite unusual at this level.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.