What's the difference?
When it comes to Mazda’s luxury aspirations, the CX-90 is it. The big Kahuna. Seven seats of what should be the Japanese brand’s exceptionalism amongst its mainstream rivals.
But does this more than five-metre-long Mazda have what it takes to elevate the brand beyond the likes of Toyota, Hyundai, Nissan and Kia?
Importantly, is this base version - which is closer to Mazda’s traditional price point - a bit of a luxury seven-seat SUV bargain?
We drove a CX-90 G50e Touring (the most affordable CX-90 of the lot) for a week to find out.
The Toyota Fortuner has been around since 2015 with very few significant changes in the years between then and now.
And that’s telling because the HiLux-based Fortuner has never managed to make the mark in its market segment that Toyota would so dearly like it to.
With a new Fortuner possibly due in the not-too-distant future – with Toyota’s mild-hybrid 48V V-Active system onboard perhaps? – it’s worth revisiting the seven-seat Fortuner to see how the current ageing 4WD wagon stands up against its fresher rivals.
Read on.
There are many reasons I quite like this CX-90. It sells the plush luxury promise when it comes to its interior and design, it feels big and purposeful, and has a refreshingly minimalist approach to its cabin tech. As a seven-seat SUV it’s particularly impressive, with plenty of amenity and a third row that can genuinely fit an adult in comfort.
However, there are areas where it could use more polish, from the drivetrain to the ride, and it ultimately strikes an odd point for price and ownership which feels lost between the premium segment and the mainstream rivals.
If you’re a long-term Mazda owner, I still think you’ll love it, and this Touring grade is definitely the best value in the range. It offers the lion’s share of equipment at a price more comparable to Mazda’s traditional mainstream rivals.
The Toyota Fortuner is a family friendly wagon and a very capable 4WD, but it’s looking and feeling decidedly old, especially when cross-shopped against the current highly competitive 4WD wagon market in which vehicles are increasingly stylish, sophisticated and packed with driver-assist tech (that isn't clunky) and standard features (that are extensive).
The Fortuner is practical and easy to live with as a daily driver, and in GXL spec it makes a lot of sense as a functional not flashy off-road tourer, but it’s far from the best family 4WD wagon around.
Until a next-generation Fortuner possibly arrives, there are plenty of Toyota fans who’d happily settle for a current Fortuner – if they haven’t already.