Mazda CX-8 vs Gac Emzoom

What's the difference?

So, what did my family think about the Mazda CX-8 GT SP diesel all-wheel drive? I love how it performs on the road - it's super easy to drive and you don't notice how large it is in a car park.

There are some great family-friendly features scattered throughout and I like how practical this is too with the extra seats and top-tether points. The multimedia system isn’t my favourite and I would have preferred to have seen a few extra airbags and a 360-degree view camera, but overall, it’s a good family car and gets an 8.0/10 from me. 

My son loved the sun blinds and the cool colour of the seats. He also gives it an 8.0/10.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

To be honest, I can't really tell the CX-8 and CX-9 apart on the road. They're both large SUVs that sport the classic Mazda bonnet - sharp and long. Up close, the CX-9 has a bulkier shape but otherwise they are remarkably similar.

The CX-8's darkened grille generates some interest with its lattice-work and there are enough shiny chrome accents scattered about the car that it looks pretty.

Yet, the sporty sharpness that Mazda is known for is still hinted at with its shaping and the 19-inch black alloy wheels.

Our model is finished in 'Platinum Quartz Metallic' and it is the highlight for the exterior styling for me. I think because it's such an interesting colour to look at - it varies a lot depending on lighting conditions. Sometimes, it almost has a sheen of pink to it and at others, it looks like pearly sand.

The interior looks polished and refined with its burgundy leather trim and soft-touchpoints. Again, there is a lot of chrome inside to make otherwise dull features, like air vents, pop out.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The CX-8 is a very practical family hauler because there's ample room in all three rows. Yes, even adults will be able to squeeze into that third row without too many complaints!

All rows enjoy well-cushioned seats and up front they are electrically adjustable, but unfortunately, only the driver's side has lumbar support.

The middle row can slide forward manually or by using the electric button found on the side of the seats... but doing it yourself is way faster.

They do slide far enough forward that you won't embarrass yourself too much when you have to clamber into the third row. Where the seats have a 50/50 split-fold and manual adjustments (accessed via the boot).

In the first two rows there are lots of individual storage options but the front enjoys the most. The middle console is deep enough to be useful and I like the dual opening lid. Each row gets a couple of cupholders and drink bottle holders, too.

The charging options are great, with each row getting two USB-C ports and the front getting a wireless charging pad and 12-volt socket.

All of the controls and dials feel within easy reach and the 10.25-inch touchscreen multimedia system graphics are clear.

You can use it as a touchscreen or opt for the rotary dial but switching between the two was awkward for me. Especially, since the touchscreen function is disabled when you are using the wireless Apple CarPlay. This also has wired Android Auto, for those users. 

The amenities are practical throughout with a dark headliner, three-zone climate control and heated outboard seats and retractable sun-blinds in the middle row.

Good news for families because there are five top-tether points across the back rows and ISOFIX child seat mounts on the outboard seats in middle row, in case you need them.

You can fit a 0-4 rearward facing child seat and it shouldn’t impact on front passenger comfort. 

My six-year old found it super easy to get in and out of this car because of the 205mm ground clearance and wide door apertures. He enjoyed the high seating position, too, but was disappointed he couldn’t see out of the sunroof!

The boot space is a bit cramped with all three rows are in use at 209L but folding the third row opens up a more respectable 775L - perfect for the average family and its stuff!

The loading space is level, with the temporary spare tyre and clever storage compartments housed underneath. There is a retractable cargo blind and net, luggage anchor points and a 12-volt port, too. 

And, as always, I love a powered tailgate, which this has!

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.