What's the difference?
When you look at a Lexus LX, you see a distinct resemblance to a Toyota LandCruiser. That’s understandable given that, fundamentally, the Lexus LX is a comprehensively gussied-up Toyota LandCruiser.
Built to put the luxury brand into the large SUV game, and taking advantage of Toyota's huge product portfolio, it's clear that this is not for chucking down the side of a mountain (although it can absolutely do that if asked, as long as you're on good terms with your local paint shop).
Lexus is - or more accurately, LX buyers are - very clear about how folks use the LX: it’s a city car. So it's got all the sophisticated city looks, with skirts and bling and big shiny alloy wheels. Whether there's a point to all that is irrelevant - there are clearly people, like you, who want a posh LandCruiser.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The Lexus is awkwardly big and not very fleet of foot when you're negotiating the commute to work, school or the shops. It slurps fuel at a rate we're not used to seeing these days and it's not the easiest to park, even with all of its cameras and beepers.
The LX is far more at home out on the highway, where it is incredibly comfortable and quiet. One imagines the diesel entry-level model would do it all, but with less consumption. If you must have a V8, the LX 570 without the S might be even more comfortable without the sports dampers.
Either way, it's a lot of car for the suburbs.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
The LX came in for a facelift in 2021, perhaps to differentiate it from its Toyota sibling and, according to the press release, “ its level of urban sophistication.” That kind of tells you where this car is going to spend all of its time, doesn’t it?
There’s the new spindle grille that dominates the nose, with some clever detailing to make it look a bit more sporty and dramatic. Around the car there are modified bumpers, skirts, new wheel designs, all that kind of thing. It does look sportier, but there’s no way to hide the visual bulk of such a big unit.
The interior is largely unchanged and the ruggedness is softened somewhat by semi-anline leather trim and alloy sports pedals. It’s terribly conventional and very usable, but there’s none of the excitement or innovation you'll find in other, more recent Lexus cabins.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
Hellooo?! I think there’s an echo in here. This is one giant car, with eight seats available for the keen or foolhardy to squeeze themselves into. If you’ve got all eight deployed, the boot space starts at a reasonable 349 litres. Kick out the three in the back row and flip them up to the sides of the boot and you have 710 litres, although that figure is slightly down on what it could be as the seats don’t stow neatly away under the floor.
Getting the third-row passengers out is a bit of a chore, because the middle row needs a hefty shove to move, while folding the third row jump seats is a power-assisted affair. The middle-seat passenger in the third row is hugely unlikely to be comfortable no matter their size, but the headroom is good anywhere you choose to sit, and the second row has heaps of legroom.
Scattered throughout are cupholders - I counted seven - and you get bottle holders in the doors. All three rows should be reasonably comfortable, with vents supplying climate-controlled air to each and everyone, and the middle row has its own set of controls.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
When you’re knocking on the door of $170,000, “good value” is relative. You’ll be pleased to hear, however, that the LX 570 S is properly loaded. You get 21-inch wheels, air suspension, comprehensive multi-terrain modes should you feel the need to get out amongst it, terrain cameras (with under-car view), variable steering, auto LED headlights, auto wipers, powered tailgate, reversing sensors, reversing camera, clearance sensors, sat nav, head-up display, power front seats, four-zone climate control, heated front seats, wireless phone charging, around-view cameras, sunroof, heated steering wheel, and heated outboard seats in the middle row.
The 12.3-inch screen is big but it’s the old Lexus system, controlled by the weird mixture of touchpad and four-way rocker switch. It’s never been a satisfactory control method and the system itself is a little cumbersome, lacking Apple CarPlay and Android Auto.
The kids in the back should be sorted, though, with an 11.6-inch HDMI-input screen on the back of each front seat, and a set of supplied headphones so that, once the kids are plugged in, you can enjoy the 19-speaker Mark Levinson stereo in peace.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The 5.7-litre petrol V8 is classic Toyota/Lexus, unstressed and unhurried, with 270Kw and 530Nm. All of this is harnessed to an eight-speed automatic and an extremely capable off-road setup that almost nobody who buys this car will ever use.
The LX 570 S will tow up to 3500kg braked and 750kg braked.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The official combined cycle figure of 14.4L/100km is fairly sobering but the real world is even more so - my time with the LX 570 S yielded an indicated 18.5L/100km, which was not unexpected given I spent a lot of time in urban and suburban driving. I don’t think that figure will come as a surprise to any owner of a 2600kg-plus petrol V8-powered four-wheel drive.
The LX 570 S has twin petrol tanks (93 and 45 litres) for a whopping 138-litre capacity to swallow 95 RON fuel, which, on my figures should deliver 745km between fills.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
First, some key figures - the LX 570 S is 5.08 metres long, 1.98 metres wide and 1.87 metres tall, depending on the height you’ve set the air suspension. It is Quite Large. Yes, cars like the Mazda CX-9 are as long and the Hyundai Palisade is nearly as tall, but given the LX’s humble origins, it just feels really, really big, and it looks it, too.
That feeling is not helped by oddly heavy and slow steering. The latter quality is a result of its off-roading abilities, but you can’t help but wonder if the variable-ratio steering couldn’t be made a bit quicker for town use. The S in the 570 S also adds sportier dampers front and rear, which do the ride quality few favours. Smooth roads are fine, of course, but concrete roads induce a weird porpoising movement that some air-suspended Land Rovers get, and it’s not particularly pleasant, although if you don’t use one of those roads, you won’t notice.
It's obviously a tricky machine to park and get around tight inner-city back streets. Our narrow suburban street posed a challenge when turning in and out of our narrow driveway with cars parked either side. And I did wonder about the strength of our driveway, given the heft of the LX.
I'm not going to pretend I enjoyed driving the LX, but it’s not bad to drive. You’re always aware of the sheer size and weight of the thing, though, as well as the conspicuous consumption of the very smooth and very agreeable V8. The engine does its best to shift the huge weight and the transmission is beautifully calibrated.
Once you’re on a motorway, progress is quite regal, too, so trips away in the LX will be supremely comfortable, even if you hit the busted-up dirt roads I accidentally ended up on.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The LX has 10 airbags, ABS, stability and traction control, forward AEB (with pedestrian detection), auto high-beam, lane-departure warning, blind-spot monitoring, rear cross traffic alert and trailer-sway control.
The LX does not have an ANCAP safety rating. Its LandCruiser twin was last tested in 2011, so that’s not exactly relevant, given the huge rule changes and improvements in safety equipment since then.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
Lexus offers what I think is a unique four-year/100,000km warranty along with four years' roadside assist.
Capped-price servicing weighs in at $495 per service, almost $3000 over six services, and you'll be back at the dealer every six months or 10,000km before leaving with a loan car. Or the dealer will come and fetch the car from you and then return it freshly cleaned. Nice.
LX owners also get access to Lexus Encore Platinum . This generous program includes Lexus on Demand (you can book another Lexus - such as an LS or an RC F if you’re feeling racy - four times per year at some airports or dealers) and eight valet parking vouchers for some Westfields and Chadstone in Melbourne, all booked through the Encore app. There’s also a bunch of benefits inherited from the standard Encore program.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.