What's the difference?
Almost 30 years after Lexus launched its original LS flagship sedan, the fifth generation of the car has arrived in Australia in what appears to be the brand’s never-ending battle to hunt down and beat Mercedes-Benz, BMW and Audi at their own game.
In some markets it looks as though Lexus is making headway. In the United States last year Mercedes-Benz was the best-selling luxury brand, followed by BMW and then Lexus. To give you even more insight, 50 per cent of all Lexus sales globally are in the US.
The story is different in Australia, with Lexus hardly a threat to the big three Germans, selling about a third less each month.
The Lexus LS is the Japanese prestige brand’s flagship and comes with a price that nudges up against formidable rivals. There’s the Mercedes-Benz S-Class, BMW 7 Series and Audi’s A8. Only the best cars from a few of the best brands in the world – no pressure, Lexus.
This may even be a reason to buy one – in that it’s not one of the traditional three. You could see Lexus as the popular underdog that in some ways does a better job than the usual suspects. A people’s favourite perhaps?
Just look at how often it’s mentioned in songs. According to lyrics.com.au the word Lexus has been used in 873 songs. Meanwhile Mercedes Benz appears in 500, Audi in 402 and BMW in 307.
With all this in mind we headed to the Australian launch to drive the LS 500 and its hybrid twin the 500h.
The EV revolution is bringing plenty of firsts, and this big electric behemoth is yet another one. Meet the EQS450, which Mercedes describes as its first "electric luxury full-size SUV with seven seats".
That is a bit of a mouthful though, right? So let’s shortcut that a bit, shall we?
What you really need to know is that this is one of the few proper seven-seat electric SUVs on sale in Australia, so it will — a little surprisingly — end up being compared with the increasingly premium Kia and its EV9 when it launches in November.
So what does this electric answer to a high-riding S-Class bring to the table? Well, lots of luxury, of course.
The Lexus LS 500 and 500h are both exceptional cars. The ‘obnoxious’ styling especially to the grille makes the offerings from BMW, Benz and Audi look bland and overly corporate inside and out. It’s really in the dynamics department that the LS falls short of its rivals and only the LS 500 is enjoyable if you like to drive with a degree of conviction.
Both the LS500 and 500h, though, have wonderfully comfortable rides and this together with those sumptuous interiors makes these the perfect place to be if you’re in the back being swiftly and quietly taken to you next meeting.
For me the sweet-spot pick would be the LS 500 F Sport for its value and dynamic ability.
Does electrification enhance the seven-seat SUV experience? In the case of the EQS450, the answer is yes. Smoother, quieter and with plenty of easy-flowing power, the brand's family-focused luxury electric SUV behaves exactly as you might expect.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.