What's the difference?
One question frequently discussed in the skunkworks of the CarsGuide office is: What exactly does Lexus stand for?
When the brand debuted its original export-market IS sedan in 1999 the messaging was more or less clear: Toyota’s premium sub-brand was here to be a Japanese BMW.
The brand even employed Nobuaki Katayama – chief engineer on the iconic Corolla AE86 program – to again take the reins of its small rear-wheel drive sedan program.
As the years went on though, Lexus changed. Fundamentally geared toward the US market, the second-generation (wild IS F aside) became a bit more sedate and softer around the edges, while the third generation strayed even further from the sedan’s performance-inspired roots, leaning into a plush interior, hybrid drive, and even CVT transmissions.
This brings us to today’s Lexus IS. Essentially a heavy facelift of the third generation (which arrived back in 2013), the brand has “reimagined” its core sedan with a tweaked design and updated technology for 2021.
Is it enough to keep it relevant against its ever-present European rivals and the newly arrived threat from Hyundai’s Genesis G70? I took a signature IS300h hybrid for a week to find out.
For those merely gazing up to the lofty, ivory-tipped towers of high society, it would be easy to think that the mere ownership of a plush, premium vehicle, like the Lexus LC 500h for example, is a reward in and of itself.
The truth, though, is that Australia's premium manufacturers then sweeten the ownership pot even further, often inviting new owners into a secret club filled with tickets to exclusive events, seats at the fanciest of dining tables and concierge-style car maintenance, to name but a few of the perks on offer.
Lexus, though, sits atop the pile when it comes to offering ownership perks to its owners, and now more than ever, with the brand's existing Encore Club today welcoming a new and more-exclusive tier, called Encore Platinum.
We'll circle back to all of this under our 'Ownership' sub heading, but the short answer is that anyone who has bought a RC F, GS F, LX, LS or LC, like this 500h, since January 1 this year is automatically signed up, and is in line for some serious goodies.
Perhaps the most pressing question, though, is will it be the new ownership program that lures customers into a LC 500h? Or can the luxurious Lexus performance coupe stand on its own four wheels?
Let's find out.
Smooth, cosy, quiet, the IS looks and feels better than ever, but without a doubt this hybrid version is a car best suited to cruising the dense metropolis of Chiba at midnight more than it is carving up a bunch of S-bends in the Australian countryside on the weekend.
While that might still limit its appeal for fans of German sports luxury sedans and place it further from the original IS’s ambitions, it does offer an intriguing efficiency and luxury focused alternative, without the compromises brought by rivals with more sporting intent. In a way then, the IS 300h perhaps inadvertently best embodies what Lexus is as a brand.
A truly fuel-efficient performance car, who’d have thought? There are some obvious trade-offs for trying to exist in two seperate worlds, but the Lexus LC 500h largely handles its dual roles with aplomb.