LDV Deliver 7 vs Omoda 9

What's the difference?

For a van that is going to be heavily loaded most of its life, the diesel Deliver 7 offers a strong value proposition with snazzy exterior design and passenger car-like interior tech. 

As a fleet-oriented vehicle, that ANCAP sticker of approval, non-slip flooring and ergonomic seats will please the health and safety officers, too.

It's a shame, then, that LDV couldn't match the reasonable refinement and ride quality offered by the electric eDeliver 7. Where that van feels competitive with rivals, the diesel Deliver 7’s budget bones add up to a bouncy, unrefined and bonging safety aid-filled driving experience.

The diesel Deliver 7 is a decent enough workhorse but it’s hard to recommend saving the money over its more refined competitor set. 

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The van segment has evolved to the point where a box on wheels is no longer enough to grab attention and we can thank the Hyundai Staria for that. 

The Deliver 7 conforms to new norms adopting the exact same fascia as its eDeliver 7 that certainly stands out, though the doily pattern may trigger trypophobics. Sharp LED lighting and classic van proportions finish things off. 

The Deliver 7 rides on 16-inch steel wheels with hubcaps and 215/65R16C GitiVan 600B tyres. An upgrade to alloy wheels is offered, too.

Inside there are pleasant materials in some places, such as the soft synthetic leather door tops perfect for resting your elbow. There is some upmarket chic to the cabin but it’s eye candy only, as the blue faux stitching panel is all hard, scratchy plastic. Still, that’s the hard-wearing vibe of most in this segment.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

When it comes to exterior size, the LDV Deliver 7 sits between the smaller Hyundai Staria load SWB and larger Toyota HiAce LWB. It is only available in low-roof guise but the Deliver 7’s generous width is its party trick, measuring 2118mm from flank to flank. 

The Deliver 7’s load area is 2547mm long (or 2913mm in the LWB), 1800mm wide (pinched to 1390mm between the arches) and 1428mm tall for a total of 6.3 cubic metres of load space. There are six heavy-duty tie-down loops to secure cargo. 

Adding to practicality are standard barn doors which are handy in low car parks and make loading pallets — the Deliver 7 will easily fit two Australian or Euro palettes inside — simple.

They can be opened to 90 degrees where they lock, or all the way to 180 degrees. There is no lock when fully extended, though, so they can blow closed on windy days. We’d also appreciate seeing a second sliding side door as an option. 

The Deliver 7’s star factor is payload, in fact it’s clear of all the listed rivals above by a reasonable margin. The Deliver 7’s 2105kg kerb weight and 3400kg GVM mean drivers can carry up to 1290kg of cargo in the back. It is also capable of towing a 2000kg braked, or 750kg unbraked, trailer load. 

Oddly, for its impressive carrying capacity, the Deliver 7 is not equipped with a bulkhead. It is also a strict two-seater without a centre bench for a third occupant. 

The trade off here is that the Deliver 7 has supportive car-like bucket seats with adjustable arm rests. The upholstery is cloth that feels hard wearing and the seats slide forwards and backwards, have height and tilt adjust along with manual lumbar to keep you fresh after a few hours behind the small diameter leather-appointed steering wheel.

Moving to a stalk-style shifter frees up the Deliver 7’s centre console for added incidental storage, with handy spots for tape measures, keys, invoices and four cupholders easily accessible.

Hidden storage is a little limited, with a small-ish glove box and ashtray the extent of the cubbies. 

And while the Deliver 7’s technology suite looks good on the surface, it is not particularly responsive and many heavy-use functions are restricted to the screen.

For example, the headlight controls are on the main menu and they do not automatically switch off when you turn the Deliver 7 off using its push-button start system unless they’re in auto mode and, instead of just turning a stalk to silence beeping, you have to reboot the car. 

The eating and ventilation controls are a mix of digital and physical though the row of switches is an awfully long way from the driver’s seat. The scroll wheels to adjust fan speed and temperature have very fine stops making it difficult to be accurate on the move. 

The touchscreen’s menus are otherwise straightforward enough, though it is a shame Apple CarPlay and Android Auto phone mirroring has to run through a cable attached to only one of the three USB-A and USB-C charge ports scattered about the interior.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

There is nothing special about the Deliver 7's carryover 2.0-litre turbo-diesel four-cylinder that produces peak power and torque of 123kW and 390Nm.

The Deliver 7's engine iscompliant with Euro 5 standards and emits 203 grams of CO2 per kilometre. It is equipped with a diesel particulate filter (DPF), though no AdBlue tank. 

It is noisy and vibey in this application but provides adequate motivation unladen and loaded, feeling especially punchy between 2200-3000rpm. 

The LDV Deliver 7 is front-wheel drive and uses a nine-speed ZF-sourced torque converter automatic that shifts smoothly. There are three drive modes: 'Eco', 'Normal' and 'Power'. 

Annoyingly, the Deliver 7’s transmission is calibrated to shift into the highest gear as soon as possible, sometimes leaving you without enough grunt to accelerate without kicking down.

It is also slow to downshift under braking, meaning you need to lean on the brakes harder when carrying a heavy load. There are tactile shift paddles behind the wheel to encourage a downshift if you need, though.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The combined (urban/extra-urban) ADR fuel cycle efficiency for the LDV Deliver 7 is a respectable 7.7L/100km. Our 200km loop including rural, urban and motorway driving saw it return 8.5L/100km at an average speed of 45km/h.

In urban and suburban driving, we saw 10L/100km aided by the engine start-stop system. 

There is a large 80-litre fuel tank that would see driving ranges in excess of 1000km in favourable conditions, with 800km still likely on urban delivery runs.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The Deliver 7 is effectively the same configuration as its electric sibling, using struts with coil springs up front and a leaf-sprung beam axle at the back. Standard stuff for a heavy duty van. 

The front and rear disc brakes have a nice solid pedal feel with well calibrated ABS and the Deliver 7 is generally safe and fairly secure on the road-holding front. 

Unfortunately, the suspension set-up of LDV’s diesel van is significantly worse than the rather refined electric model. Unladen, the Deliver 7’s ride quality is atrocious, bordering on unacceptable. 

Over speed bumps, the rear end bucks and shimmies as the van’s dampers fail to control the heavy duty leaf springs. There were several instances when the Deliver 7 was so uncontrolled my backside lost contact with the seat cushion.

As Deliver 7s are likely to spend most of their life loaded up, we headed to BC Sands in Taren Point which happily put 600kg worth of builders sand in the back. The rear ride height dropped 20mm with the load onboard.

With the weight onboard the Deliver 7’s ride settled on rippled tarmac and the bouncing was less abrupt coming off speed humps.

However, the 3.3-turn lock-to-lock steering became light and ponderous and the ride still lacks finesse. A previous-gen Toyota HiAce rides better. 

Visibility is another Deliver 7 struggle. A solid-walled van will always be compromised but with the seat in a comfortable position for me, at 188cm, my head was in line with the B-pillar.

The big mirrors couldn’t be adjusted far enough out for my driving position, either, leaving plenty of blind-spot (lucky there’s a safety system for that!). The A-pillars are thick and pushed forward, impacting visibility at junctions and roundabouts.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

The LDV Deliver 7 is backed by a competitive seven-year/200,000km warranty, however LDV does not publish fixed-price servicing.

After purchase, the Deliver 7 needs maintenance after six months or 5000km at a cost of $344, with subsequent intervals yearly or at 20,000km, whichever comes first. 

Australian importer Ateco was able to give us a guide for three years of servicing at $2644 though this will vary depending on labour rates, rate of consumable use and other factors depending on the dealer. 

Toyota caps HiAce servicing at $1740 for the same period and gives a clearer indication of pricing beyond the three-year mark, which may help you budget into the future.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.