What's the difference?
Lamborghini's Aventador S is the last living link to supercars of old. Wild-looking bedroom-poster material, gigantic anti-socially loud V12 that actually spits flame and the kind of performance that will rustle the jimmies of even a seasoned supercar driver.
It harks back to a time when supercars actually sucked, but it didn't matter because they were proof you had both the money and patience to nurse it into life and then wring its neck, because that was the only way it made any sense. While the Huracan is a thoroughly modern supercar, the Aventador is an unashamed, unabashed, hairy-chested, head-banging, rock ape.
Some of my favourite television shows or movies are flawed. When I talk to people about those films and about those flaws, there's a pattern - they don't know what they are and are therefore a bit confused. I don't know why that appeals to me, it just does.
Cars can be like that. There are some cars that aren't sure what they are. One of the exemplars of this is the Toyota C-HR - a small SUV aimed at young get-up-and-go types but bought almost exclusively by baby boomers, attracted to the badge. Young folks want more performance, lower cost and Apple CarPlay.
Hindsight suggests that the less-than-stellar sales performance of the much-heralded Mercedes ute, the X-Class, might be down to confusion. Mercedes thought it would be one thing and it turns out the market thinks it's another.
The Aventador isn't the best car you can buy for the money and truth be told, it isn't the best Lamborghini, which is a bit tough when you remember the only other car they make at the moment is the V10 Huracan. But it's all about the theatre as much as being a very capable supercar.
I'm not a Lamborghini fanboy, but I completely get the Aventador. It's a because-we-can car, just like the Murcielago, Diablo and Countach before it. But unlike those cars, it's thoroughly modern and with the upgrades introduced to the S, it's faster, harder and enormously entertaining.
As the last of a dying breed it delivers on everything a Lamborghini should - amazing looks, nutty price tag and an engine that excites not just driver and passenger but anyone with a heartbeat. It's by far the most charismatic car you can buy, no matter how many zeroes are on the cheque.
The X was an opportunistic shot at a market segment new to Benz. With even apprentices able to afford to buy a well-specced Hilux, it's become harder to separate the foreman from the kids. I, like Mercedes, thought this would be the boss's car. Mercedes saw the gap and went for it, thinking it could grab sales from top end utes from VW, Toyota and Ford, while maybe saving a few folks from buying a RAM or an F150.
The problem is, the target market knows its utes. And in a rough-and-tumble workplace, the perception is that if you've spent up big on this Merc, you've actually just paid too much for a Nissan Navara. Still, like those flawed movies I enjoy, the X-Class is a fine thing - and I don't blame Mercedes for trying. It just costs too much, and yet isn't Mercedes enough to justify that price.