Kia Tasman vs BMW 330e

What's the difference?

Ute buyers prepared to look beyond the Tasman’s polarising appearance will discover a competent all-rounder. It has its faults like any ute but boasts high standards of engineering, build quality, interior design and performance that make it a worthy new competitor in this space.

The 330e M Sport is an excellent car, but it could be a much better hybrid.

In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.

There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.

If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.

Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.

The Tasman is claimed to have more Australian input than any previous Kia model and it certainly has a distinctive ‘Australianised’ competence in the way it performs (see Driving).

It also follows a reassuringly conventional engineering path with its turbo-diesel drivetrain, body-on-ladder-frame-chassis, twin wishbone/coil-spring front suspension, leaf-spring live rear axle, four-wheel disc brakes and electric power-assisted rack and pinion steering.

The Tasman is no shrimp either, as it shares the same 3270mm wheelbase as the market-leading Ford Ranger and is slightly longer and wider.

Work-focused light commercials are often armoured with unpainted plastic in areas prone to bumps and scrapes. The Tasman S 4x2 follows convention here too with dark grey plastic prominent at the front, rear and along the sides, where unusual ‘eyebrows’ are positioned above the wheel-arches which every onlooker we spoke to said looked better in body colour.

The S 4x2 shares the same 206mm ground clearance, 800mm wading depth and approach/ramp breakover/departure angles as its S, SX and SX+ 4x4 siblings. However, they also share a shallow approach angle of only 20 degrees, which is considerably less than its previously-mentioned rival 4x2 models.

The lower ‘spoiler’ section of the front bumper seems largely responsible for this, as it looks too close to the ground and vulnerable to damage from a farmer’s rocky creek-bed crossing or a tradie’s rugged worksite.

The black and grey interior is a functional and spacious design (see Practicality) which looks and feels more upmarket than typical base-model offerings. It has the coolest doorhandles we’ve seen in a ute, which although made of a composite material look like machined steel, complete with a lathe-like knurled finish on the finger-pulls.

There’s also soft-touch surfaces on the door armrests to optimise elbow comfort plus contrasting hard-surface finishes including honeycomb and diagonal patterns, two-tone fabric seat trim with exposed stitching and neat embossed grooves across the seat-facings.

Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.

So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.

And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.

The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.

The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.

With its 2126kg kerb weight and 3250kg GVM, our test vehicle has a mighty 1124kg payload rating which is the largest available in the Tasman fleet. And up to 100kg of that can be carried on the roof.

Like its 4x4 siblings, the 4x2 model is rated to tow up to 3500kg of braked trailer but with its 6200kg GCM (or how much it can legally carry and tow at the same time) the payload would need to be capped at 574kg (a reduction of 550kg) to avoid exceeding the GCM.

Although few (if any) owners would need to tow 3500kg, it’s important to be aware of these numbers if you did to avoid overloading. Even so, almost 600kg of payload would still allow for a crew of five and their gear when towing the maximum trailer weight, so this is a useful set of numbers for many working roles.

Internally the load tub is 1573mm long, 1600mm wide and 543mm deep with a load volume exceeding 1.3 cubic metres. And with 1186mm between the rear wheel-housings, it can carry either Aussie or Euro pallets.

The tailgate can be opened remotely and its hinges provide opening/closing assistance. There’s no standard tub-liner but it comes with four load-anchorage points positioned at around mid-height.

There’s ample cabin space for the driver and front passenger plus storage including a bottle-holder and bin in each door, a single glovebox and a centre console with a large open tray at the front with USB-C ports, two cupholders in the centre and a large box at the back with an internal 12v socket and padded lid which doubles as a comfy elbow rest.

Rear cabin access is enhanced by doors that open to almost 90 degrees and Kia claims the rear bench seat offers best-in-class legroom, headroom and shoulder-room. Even so, it would still be a shoulder squeeze for three big Aussies (like all dual cabs short of a full-size US pick-up) so a limit of two would be preferable for long trips.

Rear storage includes a bottle holder and bin in each door plus pockets on the front seat backrests and a slender pocket on the rear of the console ideal for storing phones. A couple of USB ports would be handy here too, but we are talking base-grade.

There’s also no fold-down centre armrest at this level but the bench seat's 60:40-split base cushions can swing up and be stored vertically if more internal cargo space is required, or to access a full-width bin that can store heaps of stuff away from prying eyes.

People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.

The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.

There are four cupholders, too. Two in the fold down armrest in the back and another two up front.

There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.

Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.

Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.

SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.

The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.

The BMW 330e M Sport lists for $97,400, which is $4000 more than its 330i petrol twin.

The M Sport part of the name is there because the 330e comes standard with the M Sport pack. And that gives you a tough body kit, M Sport suspension, M Sport seats and aluminium trim, as well as M Sport door sills.

The car we tested and the one you can see in the video and images also comes with the 'M Sport Pro Package'. It costs $2800 and adds a boot-lid spoiler, glossy black grille and tail pipes, and M Sport seat belts, among other goodness.

This car also had the optional 'Visibility Package' fitted. It costs $4800 and adds a sunroof and adaptive LED headlights.

There's no direct rival for the 330e in Australia now. Mercedes Benz used to have a C300e, a plug-in version of its C-Class, but retired it locally some time ago.

The standard features of the 330e M Sport are identical to the 330i M Sport.

So, along with that M Sport pack also coming standard on the 330e is a head-up display, a 12.3-inch digital instrument panel, a 14.9-inch media screen with sat nav, Apple CarPlay and Android Auto, three zone-climate control, wireless phone charging, digital radio and power adjustable front seats.

Is it good value? There's a stack of equipment, tech, beautiful M Sport additions and it all feels superbly high quality. But knowing you can have a 330i for less means you're paying more just for the hybrid system. So, let's talk about that...

All Tasmans share the same 2.2-litre four-cylinder turbo-diesel that produces 154kW of power at 3800rpm and 440Nm of torque across a 1000rpm-wide band between 1750-2750rpm, which showcases flexibility that's well suited to hauling and/or towing heavy loads.

This engine is paired with an eight-speed torque converter automatic offering the choice of sequential manual-shifting and five selectable drive modes comprising Normal (default), Eco, Sport, Tow and MyDrive with the latter allowing custom settings.

The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.

Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.

The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.

An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.

I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.

Kia claims combined average consumption of 7.4L/100km and the dash display was showing 8.3 when we stopped to refuel at the completion of our 591km test, which included suburban, city, highway and backroad driving of which about 120km was hauling its near-maximum payload.

Our own figure, calculated from fuel bowser and tripmeter readings, came in higher again at 9.6 which is still within the usual 2-3L/100km discrepancy between lab-based official figures and real-world numbers. That's also excellent sub-10L economy for a vehicle weighing more than two tonnes operating mostly in urban settings.

So, based on our own consumption figure, you could expect a realistic driving range of more than 800km from its 80-litre diesel tank.

The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.

The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.

It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.

During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.

I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.

I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.

I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.

I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.

When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.

That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.

I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.

I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.

Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.

The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.

I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.

Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.

There’s no cabin side-steps but large handles on the A and B pillars assist climbing aboard. People of most shapes and sizes can find a comfortable driving position given its supportive seating, large left footrest and height/reach-adjustable steering wheel featuring a flat top to optimise forward vision and a flat base to provide ample torso room.

It exudes solidity in its engineering and build quality along with excellent steering feel, handling and braking. It also has energetic acceleration and all-round performance.

We trialled the sequential manual-shifting and selectable drive modes but spent most of our test in the ‘Normal’ default setting as it provides the best compromise. It’s also a low-stressed highway cruiser requiring only 1600rpm to maintain 100km/h and little more for 110km/h.

The unladen ride quality is firm, as you’d expect given its big payload rating, but it’s more supple than some other 4x2 one-tonners we’ve tested without loads.

To test its GVM rating we forklifted 890kg into the load tub, which combined with our crew of two equalled a total payload of 1070kg which was only about 50kg below its legal limit.

Under this weight, the large bump-stop rubbers fitted to the rear leaf-springs engaged with the chassis rails above them very early in compression, which eliminated the hard thuds experienced with traditional designs that ‘bottom-out’ over large bumps and through dips.

The Tasman proved to be a competent heavy load-hauler in ‘Normal’ drive mode, maintaining its hearty performance and sure-footed handling with more than one tonne on board.

It also made light work of our 13 per cent gradient, 2.0km-long set climb at 60km/h, self-shifting down to third gear to easily haul this load to the summit.

Engine-braking on the way down, in a manually selected second gear, was equally strong until the engine reached 4000rpm on overrun (no redline is displayed) and promptly shifted up a gear.

These engine-protection protocols are increasingly common in light-commercial vehicles (both utes and vans) but can spring a surprise when you’re ‘leaning’ on the engine to restrain its payload during steep descents and it suddenly shifts up a gear and starts running away from you. Even so, the Tasman’s four disc brakes easily maintained the posted 60km/h speed limit for the remainder of the descent.

Overall, we struggled to find fault in the driving experience apart from one baffling oversight in cabin design, given the steering wheel’s rim blocks the driver’s view of the climate control screen located between the instrument and multimedia screens.

This is distracting for drivers, given climate control settings are among the most-adjusted cabin functions. Hopefully this will be corrected in future upgrades.

The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.

Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.

The transition from electric motor to petrol engine is also remarkably smooth.

Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.

Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.

The 3 Series was awarded the maximum five-star ANCAP rating when it was tested in 2019. The 330e comes standard with AEB, lane keeping assistance, blind-spot warning and rear cross-traffic alert.

There are excellent cameras front and rear and LED headlights, too.

Adaptive cruise control is also standard on the 330e M Sport.

It comes with Kia’s excellent seven-year/unlimited km warranty, plus 12 months complimentary roadside assistance which is renewed each year for up to eight years if serviced by an authorised Kia dealer.

Scheduled servicing is every 12 months/15,000km whichever occurs first. Capped-pricing applies to the first seven scheduled services up to seven years/105,000km totalling $3971, or a pay-as-you-go average of $567 annually. Alternatively, Kia offers pre-paid servicing packages with cost savings for three, five or seven-year terms.

There are currently more than 160 Kia dealerships across Australia, which also provide vehicle servicing.

The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.

BMW offers a five-year/80,000km service package for the 3 Series for $2150.

Service intervals are condition-based, and the car will let you know when it's time for a check-up.